For multi-unit franchises, multi-location retail, and DTC operators
Fractional CMO. AI swarm included.
We architect and operate a coordinated set of AI agents inside your marketing operation — review response, local content, ad creative, attribution — and stay in the loop as the executive who governs them. Embedded engagement, 6-month minimum. You own everything we build. We scope pricing on a 30-minute consultation and send a private checkout link after.
Built by an operator who has lived inside multi-location specialty retail.
Three ways to engage
Enter the practice at the tier that matches your readiness.
Each tier funnels naturally to the next. None requires the next. We will tell you up front which tier fits.
Tier 1 · Diagnostic
AI Readiness Assessment
Two to three weeks. A focused diagnostic that surfaces the 3-5 levers where AI compounds in your operation. Written plan. Decision at the end.
Tier 2 · Build
AI Swarm Setup Sprint
Four to eight weeks. Architects and deploys the initial swarm. 30-day operating support tail. For buyers with internal capacity to operate after handoff.
Tier 3 · Lead offer
Fractional CMO with AI Swarm
Embedded executive who operates the swarm, governs it, evolves it. 1-2 days per week, 6-month minimum, then month-to-month.
Recent thinking
Architectural depth, in public.
We publish the architectures we operate. Each cornerstone piece walks through one vertical or surface in production-grade depth.
Cornerstone · Multi-unit franchise
Franchise Local SEO with an AI Agent Orchestration Layer
Why multi-location franchise SEO is an architectural problem — and what the swarm that solves it looks like in production. Five core agents, four data layers, two-model gating, editorial governance routing, telemetry.
Cornerstone · Multi-location umbrella
Multi-Location SEO Architecture for Operators Running 50-500 Locations
The same architecture configured for the four ownership models multi-location operators run: corporate-owned chains, JV-structured operators, PE roll-up multi-brand portfolios, regulated multi-state operators. Per-vertical compliance overlay across chain restaurant FTC, healthcare HIPAA, cannabis MSO, multi-state lender.
Tactical guides
The frameworks behind the templates — for operators implementing today.
Each explainer names the operator-grade framework SERP-incumbent listicles skip. Five live across review management, DTC ecommerce conversion, and email lifecycle clusters; more in production.