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For owners whose team still brings them every call

Does everything still run through you?

Your team keeps asking because the reasons behind your calls live only with you. SOPs hold your steps, not your decisions. I write down how you decide, so your team can decide without you.

Twelve questions. Free. Your result appears on the page.

Where to start

Start free, and pay only when you have seen it work on your own questions

  1. Free

    The Question Log

    For five days, write down every question someone brings you. You will see which are steps anyone could follow and which are decisions only you can make.

    Get the free Question Log
  2. Free

    The Question Log Review

    Send me five days of the log. I send back which questions are decisions, which are steps, and the three decisions to write down first.

    Request a review
  3. $6,000

    Map Day

    The first day of the Week, on its own: a map of what reaches you, and three of your decisions written down. Credited in full if you go on.

    See Map Day
  4. $30,000

    The Decision Week

    Five days. I interview you and write down how you decide. On Friday your team asks 20 questions you sealed, and you score the answers.

    See the Decision Week

Not ready for either? The monthly workshop is free and live.

Who this is for, and who it is not for

A fit

  • You own a business with a team of five or more.
  • Your team brings you questions they could answer if they knew your reasons.
  • A week away, a new hire or someone leaving would show it.

Not a fit, yet

  • You work alone. Start with the free course Out of My Head before your first hire.
  • Your repeat questions come from customers. That is a help page, not this.
  • You are looking for more clients. This frees your time; it does not find leads.

Who builds it

Jay West

By day I lead marketing engineering inside a multi-location specialty retailer. Outside it, I study personal and shared thought: the schemas, relationships and transformations of thought objects, in two curricula, How to Think and Physics of Connection. The Decision Week is that study applied to a business: what the owner knows, written down so the team can use it.

Thinking alone

How to Think: a curriculum for thinking alongside AI

How one person notices what they believe, works it into something usable, and decides what to keep for themselves when a machine can answer for them.

howtothink.ai

Where they meet

The overlap is the interesting part: a thought you can hold clearly on your own is one you can hand to someone else, and building on what someone else hands you sharpens your own. That is also what working well with AI asks of a person.

Thinking together

Physics of Connection: how to share a thought

How a thought travels between people: listening, reading a room, building on what someone offers instead of waiting to talk.

physicsofconnection.com

See my work or read more about me.

Want every question to stop coming to you?

Start with the two-minute check. It tells you where you stand and what to do first.

Out of My Head: a free course

Six short lessons. Count the questions only you can answer, set up the notes, and write your first decision down so your team can act on it.

Start the free course