For multi-unit franchises, multi-location retail, and DTC operators
Fractional CMO with an AI swarm for multi-location brands.
You run 5-7 vendor stacks that do not coordinate. Completions is an embedded executive with a working agent swarm who designs and operates the AI layer across them — not another platform. You own every artifact we produce.
Scope is settled on the call and the terms follow in writing. 30-day termination either side. Same person reads every submission the form records; if the confirmation reports a failure, please try again shortly.
Not ready to talk to anyone? The deployment blueprint is the whole method — free, no email, and written so you can run it without hiring us.
Three ways to engage
Enter at the tier that matches your readiness
The board wants the AI strategy by end of quarter and there are six vendor pitches on the calendar — every one pitching orchestration language, every one delivering a tool. The Tier 1 diagnostic names which shape your operation needs before anyone signs anything, including the case where the honest answer is keeping the stack you have. We will tell you up front which tier fits.
Tier 1 · Diagnostic
AI Readiness Assessment
$10,000 · 2-3 weeks
Surfaces the 3-5 levers where AI compounds in your operation, in a 15-30 page written plan. One decision at the end — extend, hand the plan to your team, or stop.
Tier 2 · Build
AI Swarm Setup Sprint
$25,000-50,000 · 4-8 weeks
Your first 2 agents in production with the orchestration wired, plus a 30-day operating support tail. Your team operates without us by day 30.
Tier 3 · Lead offer
Fractional CMO with AI Swarm
$15,000-25,000/month · 6-month minimum · 1-2 days/week embedded
Embedded executive who operates the swarm, governs it, and evolves it across quarters. 30-day termination either side after the minimum; you own every artifact.
Pick your shape
Three verticals, three lever sequences
- Franchise scoping
Multi-unit franchise · 50-500 units
Review response at per-location scale, franchise local SEO, and the franchise sales pipeline — across the Yext + Birdeye + Podium stack you already run.
- Retail scoping
Multi-location retail · 10-300 stores, 5,000+ SKUs
Per-SKU descriptions, per-channel adaptation, and inventory-aware PDPs — across Shopify Plus, the marketplaces, and your PIM.
- DTC scoping
DTC ecommerce · $5-50M revenue
Klaviyo flow architecture, attribution interpretation, and subscription save flows — with brand-voice gates on all of it.
Proof
One case study, fully checkable
We do not have client logos to show you. What we have is a first-party build you can inspect: a production platform designed, built, and operated solo by the practice principal — who sits inside a multi-location specialty retailer day to day. Every figure in the case study resolves against the live site it describes.
The open shelf
Everything we operate, published
Written to be useful whether or not you ever talk to us, including the cases where the honest answer is that you do not need us.
Before you hire anyone
- What is a fractional CMOdefinition, scope, and where the model breaks
- What one coststhe ranges, and what moves them
- How to hire onewhat to ask, and when not to
By trade — the constraint is different in every industry
- HVAC contractorsanswering during the weather event
- Plumbing operatorscommitting an arrival time inside two hours
- Roofing contractorsthe week after the storm
- Pest control operatorsrecurring plans and route density
- Gym and fitness franchisesspeed to first visit, and the January distortion
- Multi-location brandsdata that disagrees with itself
- Franchise systemsownership is split and search is not
- All twelve industriesthe full trade index
The architecture essays
- AI Orchestration vs AI Toolingthe brand thesis — telling the two shapes apart before you sign
- Franchise local SEO orchestrationthe production swarm, agent by agent
- Multi-location SEO architectureone architecture, four ownership models
- Threshold routing for AI decisionsthe governance matrix above every automated call
Tactical explainers
- Google review response frameworksthe 5 frameworks behind every template
- Shopify conversion leversthe 5 most stores get wrong
- Klaviyo segmentation beyond RFM4 segments that move revenue
- All explainersthe full tactical index
Everything above is a sample. The library indexes every guide and engagement page on the site — free to read, no email required.
Frequently asked
- Who is this practice for?
- Multi-unit franchise brands (50-500 units), multi-location specialty retail (10-300 stores), and DTC ecommerce operators ($5-50M revenue). The orchestration shape compounds at that scale. Below those bands, vendor solutions usually cover the surface adequately; above them, enterprise vendors and in-house engineering teams typically build custom.
- How is this different from generic AI consulting?
- Generic AI consulting pattern-matches to demos because the consultant does not have operating reps. The practice principal sits inside a multi-location specialty retailer day to day — the 4-question buyer-decision flow + 5-component orchestration checklist + 4-axis governance matrix were derived from operating constraints, not framework decks. The deliverable is operator-grade architecture, not vendor recommendations.
- How fast can you start?
- Tier 1 engagements typically begin within 1-3 weeks of contract signing. Tier 2 sprints begin within 2-4 weeks. Tier 3 Fractional engagements begin within 4-6 weeks. One to two engagements run in parallel — real calendar capacity, not infinite.
Start with the $10k assessment, or bring in the fractional executive
Either way it begins with a 30-minute consultation: scope on the call, terms in writing after.
Same person reads every submission the form records; if the confirmation reports a failure, please try again shortly.
Before any of that: what an engagement actually contains — every deliverable, the week it lands, and what you own at the end, published so you can hold it against anyone else you are considering.