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Local SEM Management Agent

Owns per-location paid search across Google Ads + Bing — rebalances budgets with real per-location attribution.

Hire the agent that runs per-location paid search. Drafts and rotates text ads, shopping ads, and extensions; manages keyword + negative-keyword libraries; allocates budgets per location using the rank-stream and attribution; detects per-location cannibalization where store A bids against store B's branded queries. Wraps Google Ads Editor, SA360, Optmyzr, Marin — does not replace them. Industry analysts put 30-50% of multi-location SEM spend in misallocation at flat-budget operators; this is the agent that fixes it.

Minimum term
6 months
Context tuning
10 days · included

How pricing works

Pricing is scoped to your operation in a 30-minute consultation — how many locations, which integrations, what context tuning we do at onboarding. After the call you receive a private checkout link with a fixed monthly number.

Two paths to running this agent

Self-host with the free deployment guide and run your own instance, or rent the hosted agent and skip the build entirely. The skill library is the same either way — the rental ships with hosting, maintenance, and context-tuning included.

DIY

Self-host with the deployment guide

Free walkthrough of how to deploy sem agent on your own infrastructure. You bring the engineering time and the integrations. You own every artifact end-to-end.

Effort
Yours
Time
Self-paced
Cost
Free
Guide coming soon

DFY — rental

Rent the hosted agent

We host the runtime, maintain the skill library, and tune the agent to your context at onboarding. You pay a monthly fee. No bespoke customization — new skills go through the shared backlog.

Effort
Ours
Onboarding
10 days
Cost
Scoped on call

What this agent owns

Per-location campaign structure, keyword + negative-keyword libraries, bid + budget allocation, ad copy + extensions, geo-targeting, and cannibalization defense across Google Ads + Bing Ads (+ Yahoo Native where present). Consumes rank-stream for SERP movement and attribution for per-location ROAS. Hands conversion-tracking config back to attribution; hands creative briefs to paid-social-creative when shared assets apply.

Install it where your team already works

The agent listens for inbound requests from any of these surfaces and acts inside its skill boundary.

  • Slack
  • Microsoft Teams
  • Email
  • Webhooks
  • REST API
  • Google Sheets
  • Notion
  • Google Business Profile API

Example asks

  • "@sem rebalance budget across the Texas locations using last 30 days of ROAS" (Slack)
  • Rank-stream webhook on per-location SERP movement → bid adjustment
  • Attribution refresh → weekly per-location budget reallocation
  • "@sem find inter-location cannibalization in the Florida region" (Teams)

Skill library

Every skill in the rental package. Status reflects current development state — early-adopter subscribers influence which backlog skills move into development next.

In development

What is and is not in the rental

Included

  • Hosted agent runtime + integrations
  • 10-day context tuning at onboarding (brand spec, master record, integration credentials, autonomy profile)
  • Maintained skill library — every skill listed above
  • 2 new skill from the shared backlog per quarter
  • Weekly + monthly usage reporting
  • Subscriber Slack for priority + escalation
  • Every artifact the agent produces is yours to keep

Not included

  • Bespoke skill development outside the shared backlog
  • Custom integrations beyond the listed surfaces
  • Strategy / executive layer — handled by the Fractional CMO engagement
  • Whole-stack orchestration of multiple agents — handled by the Setup Sprint or Fractional CMO
  • Initial build of the productized capability — see /implementations for the one-time setup engagement

Adjacent agents in the swarm

SEM agent works cleanly alongside these agents. Subscribe to multiple to operate the full swarm; subscribe to one to start with the tightest pain point.

  • Multi-Location Social Publishing Agent

    Owns per-location social across FB, IG, TikTok, LinkedIn — drafts, gates, schedules on brand and per platform.

    Min 6-month term · context tuning included at onboarding

  • Paid Social Creative Iteration Swarm

    Produces 500-2,000 paid-social variants/mo across Meta, TikTok, Snap, Pinterest — fed by ad-performance feedback.

    Min 6-month term · context tuning included at onboarding

  • Local-Pack Rank Tracking Agent

    Owns the canonical SERP rank-data stream — per-location × per-keyword × per-geo-grid, daily, with SERP-feature + AI-overview tracking.

    Min 6-month term · context tuning included at onboarding

Book a consultation to hire sem agent.

Thirty minutes. We scope your operation — locations, integrations, compliance shape, where the agent runs first — and follow up with a fixed monthly number and a private checkout link. Skill library is still in development; first subscribers shape the backlog.