Five working documents
Each one is written so you can run it without hiring anyone. That is deliberate: a document that only makes sense as a sales artifact is not worth the time it takes to read.
All free. Each opens in the browser rather than arriving as an attachment, so there is nothing to wait for.
Free — no call required
The Multi-Location AI Swarm Blueprint
Get the deployment order for a marketing swarm across multiple locations — which agent goes first, what it depends on, and what has to be true before agent number two pays for itself.
- The dependency map: which four foundation agents every other agent reads from, and why deploying a surface agent first strands it.
- The 90-day sequence, week by week, with the acceptance test that closes each week.
- The four loops that have to close — capture, decide, act, emit — and the failure mode when any one of them stays open.
Free — for the person who will build it
The Agent Build Spec Pack
Get the working spec behind the architecture on this page — skill decomposition, data contracts, and the acceptance tests that tell you the agent is actually done.
- The four-skill decomposition applied to a real agent, with the input and output contract for each skill.
- The data-fabric contract: what the agent reads, what it writes back, and how it stays consistent with every other agent reading the same record.
- The acceptance tests — the specific assertions that separate a demo from an agent you can leave running.
Free — for multi-unit operators
The Franchise Marketing Operating Model
Get the governance model underneath franchise marketing — who owns what between corporate and the unit, how participation is won without a mandate, and the territory protocol that survives a franchisee disagreeing with it.
- The ownership split: what corporate must hold, what the franchisee must hold, and the surfaces neither can own alone.
- Four moves that raise participation without mandating it, and why every extra field you ask a franchisee to fill costs a percentage point.
- The territory protocol, plus the five-line franchisee conversation in the order that actually works.
Free — for DTC and subscription operators
The DTC Retention Operating Model
Get the four moments where retention is actually decided, the three arithmetic errors that make an LTV number unusable, and the cancellation-reason taxonomy where every value has a different owner.
- The four moments retention is decided in — second order, pre-cancel signal, failed payment, and replenishment window — and why three happen before marketing is looking.
- Three ways an LTV number goes wrong in the direction that flatters, each checkable this week with arithmetic rather than opinion.
- The five cancellation reasons, who owns each, and the five questions to ask before buying any retention tool.
Free — before you talk to anyone
The Scope and Sequence Sheet
Get the deliverable list for this engagement in writing — every artifact, the week it lands, and exactly what you own at the end.
- The full deliverable list: code, prompts, configs, playbooks, vendor selections, and training material — all of it yours.
- The week-by-week timeline, with the checkpoint that ends each phase.
- The scoping questions worth answering before any call, so the first conversation starts at the real problem.
If reading is not the fastest path
Thirty minutes, no deck. You describe the operation and where it is breaking; you leave with the shape of what would fix it, whether or not anything follows.