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Tier 2 — Build

AI Swarm Setup Sprint.

A defined-scope build that architects and deploys a coordinated AI agent system inside your marketing operation. Four to eight weeks. $25,000-$50,000 based on swarm complexity. 30-day operating support tail included. You own every artifact.

What gets built

Working agents in production. Governance layer in place. Your team trained to operate.

Week 1 — Scope and architecture

Confirm the 2-5 agents that matter most for your operation. Map agent boundaries, shared context, governance gates, vendor integrations. Write the architectural spec.

Weeks 2-4 — Build the agents

Each agent built and tested in isolation. Brand-voice fine-tuning. Vendor integrations wired. Initial governance gates configured. Telemetry instrumented.

Weeks 5-6 — Wire the swarm

Agents connected through shared context and governance layer. End-to-end tests in staging against real (anonymized) data. Edge cases surfaced and handled.

Weeks 7-8 — Deploy and train

Production deployment with controlled rollout (per-location or per-segment ramp). Team training on operation, governance, edge-case handling. Documentation handoff.

Days 1-30 (post-deploy) — Operating support tail

Active operation alongside your team for the first 30 days in production. Tuning based on real outputs, brand-voice refinement, governance gate adjustments. Your team takes over by day 30.

When this is the right tier

Three buyer states fit the Setup Sprint.

  • CFO consolidation play. You currently spend $X/month across review-response, local-content, social-management, attribution vendors. The swarm replaces or wraps several of those into one orchestrated stack. Internal team operates after handoff.
  • Board-mandated AI rollout with deadline. Strategic priority requires a working AI capability in production within a quarter. Setup Sprint hits that timeline with a defined scope and price.
  • Strong internal team, focused execution gap. Your team can operate AI systems but lacks the architectural experience to design a multi-agent swarm that actually works. Sprint solves that one capability gap; team takes over from there.

When this is NOT the right tier: companies still in research mode (start with the Assessment), or buyers who want ongoing executive governance without building internal capacity (the Fractional engagement is the right shape).

The other entry points

Tier 1 — Diagnostic

AI Readiness Assessment

$10,000 flat, 2-3 weeks. Diagnostic only — written plan + decision. Often the right first step before this Setup Sprint.

Tier 3 — Ongoing

Fractional CMO with AI Swarm

$15-25k/month, 6-month minimum. Embedded executive who operates the swarm, governs it, evolves it. The lead offer.

Frequently asked

How is this different from the Fractional CMO engagement?
The Setup Sprint is one-time and bounded — architects and deploys the swarm, then hands operation to your team after a 30-day support tail. The Fractional engagement is ongoing — same architecting, plus operating, tuning, evolving, and executive-in-the-loop reporting. Setup Sprint is right when you have an internal team that can take over operation; Fractional is right when you want an executive to govern the swarm continuously.
How is this different from the AI Readiness Assessment?
The Assessment is a diagnostic — written plan, no build. The Setup Sprint is execution — working agents in production. Most buyers do the Assessment first to scope what to build; some skip straight to Setup Sprint when the swarm shape is already clear.
Why does pricing vary $25k-$50k?
Swarm complexity. A 2-agent setup (review response + local content) on top of an existing vendor stack lands near $25k. A 5-agent setup with custom governance, vendor consolidation, and team training lands near $50k. We scope concretely on the intro call and the proposal names a fixed price.
What does the 30-day operating support tail cover?
Active operation of the swarm in production for 30 days after deploy — agent tuning based on real outputs, brand-voice refinement, governance gate adjustments, edge-case handling. Your team learns the operation alongside us. After day 30, you take over (or convert to Fractional).
Who is this for, and who is it not for?
For: companies that have decided AI is core, want a working system in production within 60 days, and have an internal team capable of taking over operation. Often a CFO consolidation play (replace 4 vendor contracts with one orchestrated stack) or a board-mandated AI rollout. Not for: companies still in research mode (start with the Assessment), or buyers who want ongoing executive governance without building internal capacity (the Fractional engagement is the right shape).
What happens to the artifacts?
You own everything — code, prompts, configs, agent specifications, vendor integrations, brand-voice tunings, playbooks, training materials, internal documentation. No consulting-vendor lock-in. Your team can read, modify, and run the swarm without us.
How fast can the sprint start?
Sprints typically begin within 2-4 weeks of contract signing. Sequencing depends on whether the Assessment was done first (faster start, scope is clear) or whether scoping happens in week 1 of the sprint itself.

Ready to ship a working AI swarm in your operation?

Book a 30-minute intro to scope the sprint. Same person reads every submission, replies within one business day.