How is this different from ZoomInfo, Clearbit, or Apollo?

Those provide the data. We orchestrate multiple providers, blend their results into a single record, and drive multi-location routing from the blend. You can keep your existing data subscriptions.

How is this different from native CRM enrichment in HubSpot or Salesforce?

Native enrichment is single-source and runs inside the CRM. We blend across providers and fire automatically at ingestion, before the CRM record is even created.

Which data providers does it work with?

ZoomInfo, Clearbit/HubSpot Breeze, Cognism, Apollo, 6sense, Demandbase, Bombora, Lusha, LeadIQ, Seamless.AI, UpLead, Hunter.io, plus public web sources. You bring the subscriptions you have; we orchestrate them.

How fast does enrichment complete?

Under 30 seconds from lead arrival to enriched record. Fast enough that the lead is routed and contacted inside the five-minute conversion window.

How are conflicts between data sources resolved?

You set provider priority once per field. Conflicts resolve automatically with the resolution logged.

How does enrichment drive multi-location routing?

The enriched record carries industry, size, territory, and buying-window signals. The routing engine reads those signals plus your protected-territory map and assigns to the right location.

How is data privacy handled?

We respect the consent and source flags from each provider. State privacy rules (CCPA, CPRA) and any vertical-specific privacy rules are enforced before enrichment data is written to your CRM.

Does this work for operators with fewer than 10 leads per day?

Yes. There is no minimum lead volume.

Skill catalog

B2B firmographic enrichment for multi-location operators

Every inbound lead enriched in under 30 seconds — industry, size, revenue, tech stack, intent, hierarchy — and routed to the right location automatically.

The problem

A multi-location B2B operator gets inbound leads from the web, paid, Google Business Profile, referrals, and partner channels. Sales development reps spend eight to ten minutes per lead manually enriching from ZoomInfo, LinkedIn, the prospect's website, Google Maps, and notes — about 25 firmographic fields per lead. That work has to happen before the lead can be routed correctly, because the right location to assign depends on industry, size, territory, and buying window. By the time enrichment finishes, the five-minute conversion window is already closed. B2B data platforms (ZoomInfo, Clearbit/HubSpot Breeze, Lusha, Apollo, Cognism, 6sense, Demandbase, Bombora) ship enrichment data. Lead-intel tools (LeadIQ, Seamless.AI, UpLead, Hunter.io, RocketReach, Adapt) ship contact intel. Sales engagement platforms (Outreach, Salesloft, Gong, Salesforce Data Cloud, HubSpot Ops Hub) ship enrichment add-ons. CRMs (HubSpot Breeze, Salesforce Data Cloud, Dynamics 365 Sales Insights) ship native enrichment. What none of them ship is an enrichment layer that fires automatically at lead ingestion, blends multiple data sources, and drives per-location routing based on the result.

What success looks like

Every inbound lead is enriched within 30 seconds of arrival. The enrichment blends data from your existing enrichment providers and public sources, fills 25 firmographic fields, and feeds the routing engine so the right location gets the lead while the conversion window is still open. Sales development reps stop tab-hopping and start working enriched leads. Compliance has an audit trail showing which sources contributed to each enrichment.

How most operators solve this today

Several categories already enrich B2B leads. None of them fire automatically at ingestion across multiple sources and drive multi-location routing from the result:

B2B data enrichment (ZoomInfo, Clearbit/HubSpot Breeze, Lusha, Apollo, Cognism, 6sense, Demandbase, Bombora)
Free to $150,000+/year
Ship the data. Blending sources and driving multi-location routing is your team.
Lead intel tools (LeadIQ, Seamless.AI, UpLead, Hunter.io, RocketReach, Adapt.io)
Free to $299+/user/month
Strong on contact data. Less depth on firmographics that matter for routing.
Sales engagement with enrichment (Outreach, Salesloft, Gong, Salesforce Data Cloud, HubSpot Ops Hub)
$100 to $2,500+/user/month
Enrichment is bolted on. Multi-source blending and routing are still configuration projects.
CRM-native enrichment (HubSpot Breeze, Salesforce Data Cloud, Microsoft Dynamics 365 Sales Insights)
$15 to $1,500+/user/month, tier-gated
Single-source enrichment inside the CRM. Limited blending across providers.
Build it in-house
Senior engineer ($130-220k) + RevOps manager ($90-140k) + ongoing maintenance
Custom orchestration of multiple enrichment APIs plus routing logic. Vendor APIs change. Maintenance is ongoing.

What changes when this is an agent skill

When a lead arrives — from a form, a phone call, a chat, a GBP lead — the enrichment layer queries multiple data sources in parallel and assembles a 25-field firmographic record in under 30 seconds. The record covers industry (NAICS), sub-industry, employee count, revenue, funding stage, tech stack, buying-window signals, organizational hierarchy, territory, parent company, decision-maker count, and any vertical-specific flags you need. Conflicting fields across sources resolve via a priority rule you set once. The enriched record feeds the routing engine: industry plus territory plus buying window determines which location gets the lead. Sales development reps see enriched leads in their queue, not raw ones. Every enrichment is logged with the sources that contributed, so RevOps can audit data quality and compliance can audit privacy controls.

Agents that include this skill

Skills live inside agent rentals. To get this skill in production, hire any of the agents below — context-tuning at onboarding is included in the first month.

Lead Scoring + Routing Agent
Enriches, scores, qualifies, and routes inbound leads from forms, chat, email, phone, and ad-clicks within 30 seconds.
Book a consultation →

FAQ

How is this different from ZoomInfo, Clearbit, or Apollo?: Those provide the data. We orchestrate multiple providers, blend their results into a single record, and drive multi-location routing from the blend. You can keep your existing data subscriptions.
How is this different from native CRM enrichment in HubSpot or Salesforce?: Native enrichment is single-source and runs inside the CRM. We blend across providers and fire automatically at ingestion, before the CRM record is even created.
Which data providers does it work with?: ZoomInfo, Clearbit/HubSpot Breeze, Cognism, Apollo, 6sense, Demandbase, Bombora, Lusha, LeadIQ, Seamless.AI, UpLead, Hunter.io, plus public web sources. You bring the subscriptions you have; we orchestrate them.
How fast does enrichment complete?: Under 30 seconds from lead arrival to enriched record. Fast enough that the lead is routed and contacted inside the five-minute conversion window.
How are conflicts between data sources resolved?: You set provider priority once per field. Conflicts resolve automatically with the resolution logged.
How does enrichment drive multi-location routing?: The enriched record carries industry, size, territory, and buying-window signals. The routing engine reads those signals plus your protected-territory map and assigns to the right location.
How is data privacy handled?: We respect the consent and source flags from each provider. State privacy rules (CCPA, CPRA) and any vertical-specific privacy rules are enforced before enrichment data is written to your CRM.
Does this work for operators with fewer than 10 leads per day?: Yes. There is no minimum lead volume.

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