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Compliance checks for social posts, per platform and per state

Every post checked against the platform's content policy, the state rules that apply to the location, and your brand voice — before it gets queued for review.

The problem

Multi-location operators in regulated verticals (dental, optometry, medspa, financial advisory, anything HIPAA, ADA, FDA, or FINRA-adjacent) hit a wall on social. Every post needs to clear legal review. Legal review takes a week. With 12,000 posts a week across 5 platforms, that backlog never clears. Half the posts ship late or do not ship. The other half ship via shortcut workflows that nobody is comfortable defending if an auditor or franchisee shows up. Compliance archiving platforms record what got sent so you can prove it later. Accessibility scanners check the website, not the post. Healthcare and financial compliance tools cover one vertical and not the others. None of them check, before a draft ships, whether the post violates the platform's content policy, the state's advertising rules, or the vertical-specific disclosure requirements that apply to the location it represents.

What success looks like

Every draft is checked at the moment it is created, not seven days after submission. The check runs against the platform policy (Meta, Instagram, TikTok, LinkedIn, X each have their own rules), the state rules for the location, the vertical-specific disclosure and claim requirements (HIPAA, ADA, FDA, FINRA, FFIEC, GDPR, Section 508 where they apply), and your brand voice. Posts that pass cleanly auto-publish on schedule. Posts that touch a regulated claim go to a focused review queue with the specific concern flagged — not the whole post. Legal reviews exceptions, not every post. The 7-day cycle collapses to hours.

How most operators solve this today

Several categories touch social compliance. None of them run checks before publish across platform, state, vertical, and brand voice at scale:

  • Social media compliance archiving (Hootsuite Amplify, Sprinklr Compliance, Smarsh, Global Relay, Hearsay Social, Proofpoint Social)

    $25 to $15,000+/month

    Built to archive what already got sent for FINRA or SEC retention. They do not stop a non-compliant post from going out.

  • Accessibility compliance tools (UserWay, AccessiBe, EqualWeb, Siteimprove, Recite Me, Level Access, Deque)

    $39 to $100,000+/year

    Built to scan websites for WCAG and ADA accessibility. They do not enforce platform content policies or vertical disclosure requirements on social posts.

  • Financial vertical compliance (Smarsh, Global Relay, Hearsay Social, Erado, Mimecast)

    $5 to $100+/user/month

    Strong on FINRA and SEC archiving. Multi-vertical operators with healthcare and accessibility requirements as well still need a second and third tool.

  • Healthcare vertical compliance (Compliancy Group, HIPAA One, Compli, MedTrainer, Accountable HQ)

    $25 to $5,000+/month

    Built for general HIPAA programs (training, BAAs, audits). They do not gate individual social posts against platform policies.

  • Build it in-house

    Senior engineer ($130-220k) + compliance officer ($90-180k) + four to twelve weeks

    A custom rule engine plus Meta, LinkedIn, and TikTok API integrations gets you to v1. Keeping rules current across platforms, states, and verticals is the ongoing cost.

What changes when this is an agent skill

Every draft runs through a layered check before it can ship. Platform layer: does the copy violate Meta, Instagram, TikTok, LinkedIn, or X content policy? State layer: does the copy violate the rules of the state where the location operates? Vertical layer: does the copy meet the HIPAA, ADA, FDA, FINRA, FFIEC, or GDPR requirements that apply to this location and service? Brand voice layer: does it sound like your brand? Posts that pass all four layers proceed on schedule. Posts that fail one specific check get flagged with the specific concern — the reviewer sees 'state restriction on this claim' rather than 'fail.' Legal reviews exceptions, not every post. Rules are encoded once per platform, per state, per vertical, and updated when the rules update. Every decision is logged with the rule version that applied, so the auditor sees the chain of reasoning back to the source of truth.

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FAQ

How is this different from compliance archiving tools (Smarsh, Global Relay, Proofpoint)?
Archiving tools record what was sent so you can prove it later. They do not prevent a non-compliant post from going out. We check before publish.
How is this different from accessibility scanners (UserWay, AccessiBe, Siteimprove)?
Accessibility scanners check websites for WCAG and ADA conformance. We check social posts against platform content policy, state advertising rules, and vertical-specific disclosure requirements — different scope.
How is this different from vertical-specific compliance platforms (Compliancy Group, HIPAA One, Hearsay Social)?
Those platforms cover one vertical (healthcare or financial). Multi-vertical operators end up with two or three of them and still no per-platform, per-state coverage. We handle all four layers (platform, state, vertical, brand voice) in one check.
How are platform content policies kept current?
Meta, Instagram, TikTok, LinkedIn, and X update their policies regularly. Each policy is encoded once and refreshed when the platform changes its rules. You do not have to track policy diffs.
How are state advertising rules applied?
State rules are encoded once per state. At check time, the rules that apply to the location's jurisdiction are enforced. You see exactly which rule triggered any flag.
What gets routed to human review?
Posts that touch a regulated claim, fail a brand voice check, or hit a state-specific restriction. The reviewer sees the specific concern, not a generic fail. Clean posts auto-publish.
How does this affect our legal team workload?
Legal reviews exceptions. The 7-day cycle on every post collapses to focused review on the small percentage that need it. The rest ship on schedule with the check attested.
Does this work for corporate-only social programs?
Yes. The compliance layer runs against the post regardless of who funded or drafted it.

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