Score rich-result eligibility for every location page — and the revenue impact when one drops
Per-location rich-result eligibility scored against the current rule set, with the revenue cost of every loss or gain visible in the same view.
The problem
You run 80 locations. Each one publishes JSON-LD for Dentist, FAQPage, LocalBusiness, and MedicalBusiness — every location page is trying to win the FAQ rich result, the LocalBusiness knowledge panel, and the Practitioner rich result. Google Search Console shows you have the FAQ rich result on 1,402 of 3,200 expected location pages and LocalBusiness on 2,800. You do not know which 1,800 lost FAQ eligibility, why, or how much traffic it cost. Schema App previews eligibility one page at a time. Google's Rich Results Test validates one URL at a time. Ahrefs flags rich-result presence at the brand level but does not tell you the revenue impact when a SERP feature disappears. The default mode is post-incident cleanup: GSC flags a rich-result drop 14 days after it happens, your SEO manager runs a manual audit, dev sprints on a remediation, and recovery takes four to six weeks while organic CTR drags. By then the quarter is over.
What success looks like
Every location's JSON-LD is scored against the current eligibility rules for FAQ, LocalBusiness, Practitioner, Product, Recipe, Event, Article, Review, Course, HowTo, Things to Know, Visual Stories, Breadcrumb, Sitelinks, and Video — across every vertical pack you publish. Each eligibility gain or loss is scored against an expected CTR delta tied to that rich-result type, so you see the revenue impact in dollars, not in abstract counts. Per-vertical rules apply automatically (dental publishes Practitioner plus FAQ plus LocalBusiness, retail publishes Product plus Review plus Offer, restaurant publishes Recipe plus Review plus LocalBusiness, fitness publishes Event plus Course plus LocalBusiness). Multi-banner operators see one consolidated eligibility view. Every change is preserved with a timestamp, the rich-result type, the diff, and the revenue-impact score — so you can answer how a SERP feature disappeared and what it cost.
How most operators solve this today
Five categories of tools touch rich-result eligibility today. None of them score per-location eligibility against revenue impact:
Google's free tools (Rich Results Test, Schema.org Validator, GSC Enhancement reports, Search Central docs)
Free
One URL at a time. No per-location view. No revenue impact estimate.
Schema generators with rich-result preview (Schema App, Schema Pro, Yoast, Rank Math, All In One SEO, Merkle)
$50 to $1,000+ per month or annual
Page-level preview during authoring. Not a continuous per-location eligibility score with revenue impact.
Enterprise SEO suites (Ahrefs Site Audit, Semrush, Conductor, BrightEdge, seoClarity, Botify)
$129 to $499+ per user per month, plus enterprise tiers
Surface rich-result presence at the brand level. No per-rich-result revenue impact and no per-location drill-down.
In-house engineering with manual GSC review
$130,000 to $210,000 per year per engineer, plus two to eight weeks per audit cycle
Manual review of GSC Enhancement reports. Google ships new rich-result types and deprecates old ones every quarter — the manual audit never catches up.
Build it in-house
Custom scoring pipeline plus ongoing maintenance
The eligibility rules change. The CTR-impact weights change. Without continuous updates the scoring is wrong six months in.
What changes when this is an agent skill
Every location's JSON-LD is scored continuously against the current eligibility rules for every rich-result type Google supports. When a rich-result drops, you see it within minutes, with the revenue impact already calculated against the CTR delta historically tied to that feature for your vertical (FAQ around +12% brand-query CTR, LocalBusiness knowledge panel around +18% brand discoverability, Practitioner around +8% CTR, Product around +22% in retail). Per-vertical eligibility rules apply automatically — dental, retail, restaurant, fitness, hospitality, automotive, financial each get the right pack. The eligibility score flows into your schema audit and remediation workflow, so the same view tells you which pages to fix first. Multi-banner operators see one consolidated eligibility view across every brand. Every change is preserved with a timestamp, the rich-result type, the diff, and the revenue-impact score — so you can answer how a SERP feature disappeared and exactly what it cost the business.
Agents that include this skill
Skills live inside agent rentals. To get this skill in production, hire any of the agents below — context-tuning at onboarding is included in the first month.
Schema Audit + Remediation Agent
Owns the JSON-LD schema graph — audit, generation, remediation, vertical schema packs, rich-result eligibility, quarterly schema.org absorption.
FAQ
- What does rich-result eligibility scoring actually do?
- It scores every location's JSON-LD against the current eligibility rules for every rich-result type, tells you which pages currently win which feature, and attaches an expected CTR impact in dollars to every gain or loss.
- How is this different from Google's Rich Results Test, Schema.org Validator, or GSC Enhancement reports?
- Google's tools are one URL at a time and they do not tell you the revenue cost when a rich-result drops. This is continuous, per-location, and revenue-aware.
- How is this different from Schema App, Yoast, Rank Math, or Merkle Schema Generator?
- Those preview eligibility during authoring. They do not score eligibility continuously across 3,200 location pages or attach revenue impact to every change.
- How is this different from Ahrefs Site Audit, Semrush, Conductor, BrightEdge, seoClarity, or Botify?
- Those surface rich-result presence at the brand level. This works at the per-location level with a per-feature revenue impact.
- Which rich-result types are scored?
- FAQ, LocalBusiness knowledge panel, Practitioner, Product, Recipe, Event, Article, Review, Course, HowTo, Things to Know, Visual Stories, Breadcrumb, Sitelinks, and Video. New types ship as Google adds them.
- How quickly do you notice a rich-result drop?
- Minutes, not weeks. GSC's Enhancement report has a 14-day lag. This watches the JSON-LD itself.
- How is the revenue impact calculated?
- Against the CTR delta historically tied to that feature in your vertical, multiplied by the impressions on the affected pages and your average conversion value. You can review the math.
- Does it work for multi-banner operators?
- Yes. One consolidated eligibility view across every brand, with the right per-vertical rule set applied per location.