What does this give me that my PIM does not?

Your PIM stores your current product data. This stores every version of every product, every claim you have ever made about it, and every marketing surface where that claim has appeared. When a recall or a regulator arrives, the question is about history — and that history lives here.

How is this different from TraceLink, FoodLogiQ, or Antares Vision?

Those are supply-chain platforms. They trace the physical product from manufacturer to warehouse to shelf. This traces the marketing surface: every claim, every ad, every listing, every email — what you said about the product and where you said it.

How is this different from recall-management software like Stericycle?

Recall-management software executes the recall once it has already started. This gives you the proactive history so that when a recall starts, you already know every marketing surface that has ever mentioned the product.

Which regulations does retention cover?

FDA seven-year drug records, FSMA two years for food, DSCSA six years for pharma, FTC substantiation, FINRA for financial products, OSHA chemical labels, California Prop 65, EU REACH (ten years), EU FIR for food information, state-attorney-general rules across the regulated states. You can add custom rules if you operate in a jurisdiction we have not pre-built.

How does recall propagation actually work?

One instruction. Product pages get pulled, paid ads get paused, marketplace listings get updated, follow-up emails or SMS go out to affected customers, GBP listings get adjusted — all within minutes. You get an audit-defensible trail showing every surface the recall reached.

Does this work for operators who sell on multiple marketplaces?

Yes. The history captures the claim, the surface (Amazon, Walmart, your DTC site, Google Shopping, marketplace X), the time window, and the result. A single recall pulls listings across every marketplace simultaneously.

Per engagement, not per SKU. The economics get better as you add SKUs, not worse.

Skill catalog

When a recall hits, you have minutes — not weeks — to find every mention

A complete, time-stamped history of every product, every claim you have made about it, and every place that claim has appeared — searchable in seconds when a regulator or recall arrives.

The problem

The FDA flags a contaminated ingredient. You sell supplements, food, or any regulated product. You have hours, not days, to surface every SKU that contained that ingredient, every product page that mentioned it, every marketing email that referenced it, every paid ad that ran on it, every marketplace listing it was sold through, and every state it shipped to — going back 18 months. The data you need lives in your PIM, your ERP, your DAM, your ad platforms, your email tool, your Google Business profile, your marketplace dashboards. None of those systems talks to the others. The supply-chain traceability platforms (TraceLink, FoodLogiQ, Antares Vision) want $25,000 to $300,000 a year and were built for the warehouse, not for marketing claims. Recall-management software (Stericycle ExpertRECALL, Inmar) executes the recall once it has already happened — it does not give you the proactive marketing-surface audit you need to run a clean response. Your compliance lead and supply-chain director can rebuild the history manually, but at 1,000 SKUs and a regulator on the phone, that is not a viable plan.

What success looks like

Every change to a product record — every attribute, every regulated claim, every marketplace policy update, every compliance review — is captured with a timestamp and source. Every product page, paid ad, GBP listing, marketplace listing, email broadcast, SMS campaign, and social post that referenced that product is linked back to the version of the product that was live at the time. When a recall lands, one query surfaces every marketing surface that has ever mentioned the affected product, in every state, in any time window. The recall instruction itself propagates downstream in real time — product pages get pulled, ads get paused, listings get updated, follow-up emails go out. Retention rules run automatically against the relevant regulation (FDA's seven years, FSMA's two years for food, DSCSA's six years for pharma, EU REACH's ten years, per- variables).

How most operators solve this today

Six categories of tools touch this problem. None of them are built for the marketing-surface side of it.

Supply-chain traceability platforms (TraceLink, Antares Vision, FoodLogiQ, SafetyChain, TraceGains)
$25,000 to $300,000+ per year
Built for the warehouse and the supply chain. They do not know what claims you made about a product, where those claims ran, or which marketing surfaces need to be updated.
Recall-management software (Stericycle ExpertRECALL, Inmar Intelligence, Recall.com)
$25,000 to $200,000+ per year
Executes the recall once it has already happened. Not proactive audit of marketing claims.
Product information management (Salsify, Productsup, Akeneo, inriver, Syndigo)
$20,000 to $300,000+ per year
Each platform only sees the data in it. Multi-source operators get fragmented history.
ERP traceability modules (NetSuite, SAP S/4HANA, Dynamics 365, Oracle Fusion Cloud)
$35 per user per month to $300,000+ per year
Manufacturing-side traceability. Not marketing-claim versioning.
In-house compliance and supply-chain leads
$150,000 to $300,000 per year each
Manual product-history maintenance. The bottleneck appears the first time a regulator picks up the phone.
Build it in-house
Engineering plus outside counsel
A spreadsheet change-log works for the first few hundred SKUs. It falls apart at scale and during a real incident.

What changes when this is an agent skill

Every change to a product record is captured with a timestamp and source. Every regulated claim is versioned by product, by time window, and by the regulation it falls under (FDA structure-function language, FTC substantiation, state-attorney-general rules, FINRA, OSHA, California Prop 65). Every product page, paid creative, GBP listing, marketplace listing, email, SMS, and social post that referenced that product is linked back to the version of the product live at the moment of publication. When a recall lands, one query surfaces every marketing surface that has ever touched the affected product, with the state and the time window attached. The recall itself propagates downstream: product pages get pulled, ads get paused, listings get updated, follow-up emails go out within minutes. Retention runs automatically against the regulation that applies — seven years for FDA, two for FSMA food, six for DSCSA pharma, ten for EU REACH, variable for . TraceLink, FoodLogiQ, and Stericycle stay useful for the warehouse side of compliance. This is the marketing-surface side.

Agents that include this skill

Skills live inside agent rentals. To get this skill in production, hire any of the agents below — context-tuning at onboarding is included in the first month.

Product Catalog Canonicalization Agent
Use-case foundation agent that produces the canonical product catalog every retail-persona surface agent consumes.
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FAQ

What does this give me that my PIM does not?: Your PIM stores your current product data. This stores every version of every product, every claim you have ever made about it, and every marketing surface where that claim has appeared. When a recall or a regulator arrives, the question is about history — and that history lives here.
How is this different from TraceLink, FoodLogiQ, or Antares Vision?: Those are supply-chain platforms. They trace the physical product from manufacturer to warehouse to shelf. This traces the marketing surface: every claim, every ad, every listing, every email — what you said about the product and where you said it.
How is this different from recall-management software like Stericycle?: Recall-management software executes the recall once it has already started. This gives you the proactive history so that when a recall starts, you already know every marketing surface that has ever mentioned the product.
Which regulations does retention cover?: FDA seven-year drug records, FSMA two years for food, DSCSA six years for pharma, FTC substantiation, FINRA for financial products, OSHA chemical labels, California Prop 65, EU REACH (ten years), EU FIR for food information, state-attorney-general rules across the regulated states. You can add custom rules if you operate in a jurisdiction we have not pre-built.
How does recall propagation actually work?: One instruction. Product pages get pulled, paid ads get paused, marketplace listings get updated, follow-up emails or SMS go out to affected customers, GBP listings get adjusted — all within minutes. You get an audit-defensible trail showing every surface the recall reached.
Does this work for operators who sell on multiple marketplaces?: Yes. The history captures the claim, the surface (Amazon, Walmart, your DTC site, Google Shopping, marketplace X), the time window, and the result. A single recall pulls listings across every marketplace simultaneously.
How is this priced?: Per engagement, not per SKU. The economics get better as you add SKUs, not worse.

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