Build pillar · schema-audit-remediation agent
How to build continuous schema audit for multi-location operators
Schema App + Yoast SEO Premium + RankMath Pro + Schema Pro + Google Rich Results Test + Schema.org Validator + Bing Markup Validator + JSON-LD Playground + Sitebulb + Screaming Frog + OnCrawl + DeepCrawl Lumar + Botify + JetOctopus + ContentKing Conductor + Sistrix + Ahrefs Site Audit + SEMrush Site Audit + Moz Pro ship per-account flat schema-validation primitives. The Schedule + Crawl + Diff + Audit skill bundle on the schema-audit-remediation agent sits above the schema-audit + CMS + crawler substrate and writes a per-page schema-state canonical record (UPSTREAM canonical input for #582 schema auto-remediation) with named regulatory anchors covering schema.org quarterly W3C draft absorption + Schema.org Steering Group governance + JSON-LD 1.1 + Microdata HTML spec + RDFa 1.1 + per-Google-policy update + Google Rich Results Spam Policy (Q1 2024 fake-review retroactive 24- month) + Google Helpful Content Update + Google Site Reputation Abuse Policy + Google E-E-A-T + FTC Fake Review Rule + HIPAA Safe Harbor + FINRA 2210 + ABA Model Rule + EU AI Act Article 50 + SOX 302/404/906.
Published January 13, 2027 · 3,200 words
The 4-skill bundle on the schema-audit-remediation agent
One agent. Four coordinated skills. The Schedule + Crawl + Diff + Audit bundle runs above the schema-audit + CMS + crawler substrate and writes one canonical per-page schema- state record (UPSTREAM for #582 auto-remediation).
Schedule
Per-page audit cadence: per-quarterly schema.org W3C draft absorption + on-Google-policy-update + on-deploy + on-CMS-edit + N-hour recrawl + N-day recrawl. Per- vertical schema pack absorption (LocalBusiness + 20+ subtypes + Product + Offer + AggregateRating + Review + Recipe + Event + FAQ + HowTo + Article + NewsArticle + BlogPosting + 17+ more). Bing Markup + Yandex schema policy update tracking.
Crawl
Concurrent crawl across Sitebulb + Screaming Frog + OnCrawl + DeepCrawl + Botify + JetOctopus + Conductor + Sistrix + Ahrefs + SEMrush + Moz Pro + Search Console Performance API + Bing Webmaster + Yandex + Naver. Per-page JSON-LD + Microdata + RDFa parser. Per-page validation via Google Rich Results Test + Schema.org Validator + Bing Markup Validator + JSON-LD Playground + Schema Markup Validator. Per-API rate-limit + crawl-budget honoring.
Diff
Per-page schema-state delta against last-good snapshot + per-quarterly absorption delta + per-Google-policy update delta. Per-page drift severity P0-P4 (P0 Google policy + FTC fake-review + HIPAA PHI + Lanham + ELVIS; P1 schema- org deprecation 72-hour; P2 missing recommended field 7- day; P3 attribute drift 30-day; P4 docs-only). Per-page canonical schema-state record feeds downstream to #582.
Audit
Per-page WORM record: schema-state snapshot + per- quarterly absorption delta + per-Google-policy delta + per-vertical pack applicability + drift severity + per- anchor gate-pass + per-platform validator result + AI- ML provenance + EU AI Act FRIA. Retention: 7-year FTC + 7-year IRS + 7-year HIPAA + 7-year state bar + 6-year SEC + 3-year FINRA + 7-year SOX + GDPR Article 30 + EU AI Act Article 12 + SOC 2 CC7/CC8.
The real ecosystem this sits above
Schedule + Crawl + Diff + Audit does not replace the schema- audit tools, CMS, or crawlers. It sits above them, coordinates them, and writes one canonical per-page schema-state record for downstream #582 auto-remediation.
Schema-audit + validator
- Schema App + Yoast + RankMath + Schema Pro + Ninja
- Google Rich Results Test + Schema.org Validator
- Bing Markup Validator + JSON-LD Playground
- Schema Markup Validator + Yandex Webmaster + Naver
- Search Console Performance API + Bing Webmaster
Crawler + CMS substrate
- Sitebulb + Screaming Frog + OnCrawl + DeepCrawl Lumar
- Botify + JetOctopus + Conductor + Sistrix
- Ahrefs Site Audit + SEMrush Site Audit + Moz Pro
- WordPress + Drupal + Shopify + WooCommerce + Magento
- Contentful + Sanity + Strapi + Storyblok + Prismic
Streaming + warehouse + governance
- Apache Kafka + Confluent + AWS MSK + Azure Event Hubs
- Snowflake + BigQuery + Databricks + Redshift + ClickHouse
- Iceberg + Hudi + Delta Lake time-travel
- schema.org W3C Steering Group quarterly governance
- JSON-LD 1.1 + Microdata HTML + RDFa 1.1 specifications
Compliance overlay
Five anchors run per-page before any canonical schema-state commits downstream to #582 auto-remediation. The first anchor is operationally distinctive: schema.org quarterly W3C draft absorption + per-Google-policy update tracking + per-platform structured-data-validator audit cadence drive every per-page schema-state diff.
Anchor 1: schema.org quarterly W3C + Google policy + per-platform validator (operationally distinctive)
schema.org quarterly draft absorption + W3C draft specification + Schema.org Steering Group quarterly governance + JSON-LD 1.1 specification + Microdata HTML spec + RDFa 1.1 specification. Per-Google-policy update tracking + Google Search Essentials + Google Rich Results Spam Policy (Q1 2024 fake-review retroactive 24-month enforcement) + Google Helpful Content Update + Google Site Reputation Abuse Policy (May 2024) + Google E-E-A-T + Google Search Quality Rater Guidelines + Google John Mueller + Gary Illyes Search Liaison guidance. Bing Markup Guidelines + Yandex schema policy. Per-platform structured-data validator audit cadence (Google Rich Results Test + Schema.org Validator + Bing Markup Validator + JSON-LD Playground + Schema Markup Validator + Sitebulb + Screaming Frog). Per-API rate-limit + per- source DPA + crawl-budget honoring.
Anchor 2: FTC Fake Review Rule + FTC + FDD Item 12
FTC Fake Review Rule 16 CFR Part 465 ($51,744 per- violation when AggregateRating fake) + FTC Endorsement Guides + Section 5 + Pfizer 1972 + MARS + Health Products + CFPB UDAAP + Lanham + USPTO + state UDTPA + Robinson- Patman + FDD Item 12 + 15-state franchise + per- franchisor trademark holding-company per-franchisee licensee.
Anchor 3: HIPAA + FINRA + ABA + per-vertical
HIPAA 45 CFR 164.502/504/514 Safe Harbor de-identification when MedicalBusiness schema + state medical board. ABA Model Rule 7.1-7.5 when LegalService schema + state bar 50-state. FINRA Rule 2210 when FinancialService + SEC Regulation FD. State professional licensing (Plumber + Electrician + Locksmith + RoofingContractor + GeneralContractor + MovingCompany + Notary + Physician + Dentist + Pharmacy). FDA OPDP + DEA + alcohol TABC/ CalABC + state-board.
Anchor 4: EU AI Act + AI-ML schema-audit
EU AI Act Article 50 transparency when AI-generated schema + Article 13/14/15 + Annex III when AI-ML schema- audit drives publish/block routing + Article 6/27 FRIA + DSA + DMA. GDPR Article 6/7/28/30 + LGPD + DPDP + PIPEDA + Quebec Law 25 + CCPA + CPRA + 18-state.
Anchor 5: Accessibility + SOX + WORM retention
WCAG 2.2 AA + ARIA + EAA EN 301 549 + ADA Title III + Section 508. SOX 302/404/906 when public-company schema material + COSO + Exchange Act 13(b)(2) + SEC Reg S-K. NIST AI RMF + ISO 42001 + ISO 27001 + SOC 2 Type II. Per-vendor LLM zero-retention + per-source DPA + per-API rate-limit. Storage: AWS S3 Object Lock + Azure Blob immutable + GCS + Wasabi WORM. Retention: 7-year FTC + 7-year IRS + 7-year HIPAA + 7-year state bar + 6-year SEC + 3-year FINRA + 7-year SOX + GDPR Article 30 + EU AI Act Article 12 + SOC 2 CC7/CC8.
6-workstream reporting cycle
Every two weeks during a Tier 3 Fractional CMO engagement, six workstreams report against the pre-engagement baseline. No forecast accuracy claims. Process commitments only.
- 1. Per-portfolio per-page schema-audit coverage. Pages monitored + per-quarterly schema.org absorption + per-Google-policy update tracking + per-vertical schema pack absorption.
- 2. Schedule per-quarterly absorption flow. schema.org W3C draft delta + Google policy update delta + Bing + Yandex schema delta + per-vertical schema pack delta.
- 3. Crawl per-page concurrent crawl flow. Per-crawler crawl volume + JSON-LD/Microdata/RDFa parser coverage + per-platform validator result.
- 4. Diff per-page schema-drift detection. Per-page drift severity + per-vertical pack applicability + per-Google-policy violation flag.
- 5. Regulatory-defense audit coverage. schema.org quarterly W3C + Google Rich Results Spam Policy + HCU + E-E-A-T + FTC Fake Review Rule + HIPAA Safe Harbor + FINRA + ABA + EU AI Act Article 50 + SOX.
- 6. FBC feedback-loop pattern-learning. Per-page realized-vs-predicted schema-state + per-quarterly absorption impact + per-Google-policy enforcement retrospective.
FAQ
- What is continuous schema audit — and what is the schema.org-quarterly-W3C-draft-absorption-times-Google-policy-update problem distinctive to this skill?
- A multi-location operator with 80-300 stores ships 1500-5000 location pages with structured-data JSON-LD across 50+ Google-documented rich-result classes. schema.org governance ships quarterly W3C draft absorption (new types + new properties + deprecations + supersessions). Google ships per-quarter policy updates (Core + Product Reviews + Spam + Helpful Content + March 2024 + May 2024 site reputation abuse). The four-skill bundle on the schema-audit-remediation agent — Schedule, Crawl, Diff, Audit — sits above the schema-audit substrate (Schema App + Yoast + RankMath + Schema Pro + Google Rich Results Test + Schema.org Validator + Bing Markup Validator + JSON-LD Playground + Schema Markup Validator + Sitebulb + Screaming Frog + OnCrawl + Botify + Conductor + Ahrefs Site Audit + SEMrush Site Audit + Moz Pro) + CMS + crawler substrate and writes a per-page schema-state canonical record (UPSTREAM canonical input for #582 schema auto-remediation). The operationally distinctive anchor: schema.org quarterly W3C draft absorption + Schema.org Steering Group quarterly governance + JSON-LD 1.1 + Microdata HTML spec + RDFa 1.1 + per-Google-policy update tracking + Google Rich Results Spam Policy (Q1 2024 fake-review retroactive 24-month enforcement) + Google Helpful Content Update + Google Site Reputation Abuse Policy (May 2024) + Google E-E-A-T + per-platform structured-data validator audit cadence.
- Why do Schema App + Yoast + RankMath + Google Rich Results Test + Sitebulb + Screaming Frog + OnCrawl + Botify break at multi-location-quarterly-schema.org-absorption + Google-policy-update scale?
- Each schema-audit vendor ships per-account flat schema-validation primitive at point-in-time. None coordinates continuous per-page schema-state monitoring with per-quarterly schema.org W3C draft absorption + per-Google-policy update tracking. None handles per-vertical schema pack absorption (LocalBusiness + 20+ subtypes + Product + Offer + AggregateRating + Review + Recipe + Event + FAQ + HowTo + Article + NewsArticle + BlogPosting + 17+ more). None gates against Google Rich Results Spam Policy retroactive enforcement + FTC Fake Review Rule + HIPAA Safe Harbor + FINRA 2210 + ABA Model Rule 7.1-7.5 + state medical board + state professional licensing. None enforces SOX 302/404/906 + COSO + Exchange Act 13(b)(2) when public-company schema material. None writes a per-page schema-state audit trail with regulatory-defense retention. None feeds canonical state downstream to #582 schema auto-remediation. The four-skill bundle Schedule + Crawl + Diff + Audit sits above the schema-audit substrate — it does not replace it.
- How does Schedule + Crawl work?
- Schedule runs per-portfolio per-banner per-location per-page per-quarterly schema.org W3C draft absorption + per-Google-policy update tracking (Core + Product Reviews + Spam + Helpful Content + March 2024 + May 2024 + future updates + Google John Mueller + Gary Illyes Search Liaison guidance) + Bing Markup Guidelines + Yandex schema policy update. Per-page audit cadence: per-quarterly schema.org absorption + on-Google-update + on-deploy + on-CMS-edit + N-hour recrawl + N-day recrawl. Per-vertical schema pack absorption (LocalBusiness + Restaurant + MedicalBusiness + LegalService + FinancialService + AutoDealer + Plumber + Electrician + Locksmith + RoofingContractor + GeneralContractor + Notary + Physician + Dentist + Pharmacy + Hospital + Product + Offer + AggregateRating + Review + Recipe + Event + FAQ + HowTo + Article + NewsArticle + BlogPosting). Crawl runs concurrent crawl across Sitebulb + Screaming Frog + OnCrawl + DeepCrawl Lumar + Botify + JetOctopus + ContentKing Conductor + Sistrix + Ahrefs Site Audit + SEMrush Site Audit + Moz Pro + Search Console Performance API + Bing Webmaster + Yandex Webmaster + Naver Search Advisor. Per-page JSON-LD parser + per-page Microdata parser + per-page RDFa parser. Per-page structured-data validation via Google Rich Results Test + Schema.org Validator + Bing Markup Validator + JSON-LD Playground + Schema Markup Validator. Per-API rate-limit + per-source DPA + per-vendor LLM zero-retention. Sitebulb + Screaming Frog + OnCrawl crawl-budget honoring.
- What does Diff + Audit do?
- Diff runs per-page schema-state delta against last-good schema-state snapshot + per-quarterly schema.org draft absorption delta + per-Google-policy update delta. Per-page schema-drift severity: P0 Google policy violation immediate (FTC fake-review AggregateRating + HIPAA PHI in JSON-LD + Lanham trademark + Tennessee ELVIS Act AI-generated likeness) + P1 schema-org deprecation 72-hour + P2 missing recommended field 7-day + P3 attribute drift 30-day + P4 docs-only. Per-page canonical schema-state record. Gate runs 5 anchors per-page before any canonical state commits downstream to #582. (1) schema.org quarterly W3C draft + Schema.org Steering Group + JSON-LD 1.1 + Microdata HTML + RDFa 1.1 + per-Google-policy update + Google Search Essentials + Google Rich Results Spam Policy + Google HCU + Google Site Reputation Abuse + Google E-E-A-T + per-platform structured-data validator audit cadence + Bing Markup + Yandex. (2) FTC Fake Review Rule 16 CFR Part 465 ($51,744 per-violation) + FTC Endorsement Guides + Section 5 + Pfizer 1972 + MARS + Health Products + CFPB UDAAP + Lanham + USPTO + state UDTPA + Robinson-Patman + FDD Item 12 + 15-state franchise. (3) HIPAA 45 CFR 164.502/504/514 Safe Harbor when MedicalBusiness schema + state medical board + ABA Model Rule 7.1-7.5 when LegalService + state bar 50-state + FINRA Rule 2210 when FinancialService + SEC Regulation FD + state professional licensing + FDA OPDP + DEA + alcohol + . (4) EU AI Act Article 50 transparency when AI-generated schema + Article 13/14/15 + Annex III when AI-ML schema-audit drives publish/block routing + Article 6/27 FRIA + DSA + DMA + GDPR Article 6/7/28/30 + LGPD + DPDP + PIPEDA + Quebec Law 25 + CCPA + CPRA + 18-state. (5) WCAG 2.2 AA + ARIA + EAA + ADA Title III + Section 508 + SOX 302/404/906 when public-company schema material + COSO + Exchange Act 13(b)(2) + SEC Reg S-K. Audit writes a per-page schema-state WORM canonical record: schema-state snapshot + per-quarterly absorption delta + per-Google-policy delta + per-vertical pack applicability + drift severity + per-anchor gate-pass + per-platform validator result + AI-ML provenance + EU AI Act FRIA. Storage: AWS S3 Object Lock + Azure Blob immutable + GCS + Wasabi WORM. Retention: 7-year FTC + 7-year IRS + 7-year HIPAA + 7-year state bar + 6-year SEC + 3-year FINRA + 7-year SOX + GDPR Article 30 + EU AI Act Article 12 + SOC 2 CC7/CC8.
- What does this skill connect to on the schema-audit-remediation agent and across the swarm?
- On the schema-audit-remediation agent: schema-audit-remediation (parent commercial pillar) + schema auto-remediation across 1500+ location pages (#582 DOWNSTREAM consumer of canonical schema-state) + rich-result eligibility scoring + revenue-impact estimation (#563 UPSTREAM canonical input) + per-vertical schema validation + auto-compose schema + JSON-LD generation (#549). Across the swarm: SERP snippet drift detection (#586 same Google Rich Results Spam Policy + HCU substrate) + per-location SERP feature-presence monitoring (#571 same Google Search Essentials substrate) + integration-drift-monitor agent (#562 + #569 + #570 same schema-evolution substrate) + multi-location-seo-architecture (#575 + #579) + governance-decision-router five-destination routing. Build-pillar siblings: tiered pre-filter deterministic gates for AI content compliance + marketing AI autonomy profile configuration + per-vertical compliance overlay. Commercial-pillar parent: /schema-audit-remediation.
- What does the 6-workstream pre-engagement-baseline reporting cycle look like for this skill?
- Every two weeks during the Tier 3 Fractional CMO with AI Swarm engagement, six workstreams report against the pre-engagement baseline. Workstream 1: per-portfolio per-page schema-audit coverage — pages monitored + per-quarterly schema.org absorption + per-Google-policy update tracking + per-vertical schema pack absorption. Workstream 2: Schedule per-quarterly absorption flow — schema.org W3C draft delta + Google policy update delta + Bing + Yandex schema delta + per-vertical schema pack delta. Workstream 3: Crawl per-page concurrent crawl flow — per-crawler crawl volume + JSON-LD/Microdata/RDFa parser coverage + per-platform validator result. Workstream 4: Diff per-page schema-drift detection — per-page drift severity + per-vertical pack applicability + per-Google-policy violation flag. Workstream 5: Regulatory-defense audit coverage — schema.org quarterly W3C + Google Rich Results Spam Policy + HCU + E-E-A-T + FTC Fake Review Rule + HIPAA Safe Harbor + FINRA + ABA + EU AI Act Article 50 + SOX. Workstream 6: FBC feedback-loop pattern-learning — per-page realized-vs-predicted schema-state + per-quarterly absorption impact + per-Google-policy enforcement retrospective.
Engage Completions
Two ways to engage. The Tier 1 AI Readiness Assessment maps the schema-audit + CMS + crawler substrate + per-quarterly schema.org absorption + per-Google-policy update surface against the Schedule + Crawl + Diff + Audit bundle. The Tier 3 Fractional CMO with AI Swarm embeds 1-2 days per week for 6+ months and runs the bundle end-to-end against the schema- audit-remediation agent across the swarm.
Related reading
- Parent commercial pillar: schema audit + remediation
- Sibling build-pillar: schema auto-remediation (#582 DOWNSTREAM consumer of canonical schema-state)
- Sibling build-pillar: rich-result eligibility scoring + revenue-impact estimation (#563 UPSTREAM canonical input)
- Sibling build-pillar: SERP snippet drift detection (#586 same Google Rich Results Spam Policy substrate)
- Fractional CMO with AI Swarm
- AI Readiness Assessment