Get-found swarm · Local-Pack Rank Tracking Agent · Competitor-rank-tracking skill · Build pillar · Published June 1, 2026

How to build per-market competitor rank tracking for multi-location franchise operations

This guide explains how to architect the competitor-rank-tracking skill on the local-pack-rank-tracking agent end-to-end at multi-location franchise + multi-store scale: per-portfolio per-location per-market per-keyword per-geo-pin per-competitor-discovery + per-competitor-SERP-position-tracking + per-5-position-jump-alert + per-movement-pattern-classification + per-cross-market-comparison + per-share-of-voice-tracking + per-competitor-backlink-velocity + per-competitor-content-velocity + per-competitor-PR-news-tracking + per-portfolio audit-trail.

Engage the local-pack-rank-tracking agent See the 32-agent swarm

What you will build

Per-market competitor discovery substrate across per-keyword-SERP-top-30-scraping + per-location-Local-Pack-top-20-scraping + per-Ahrefs-Competitive-Analysis-API + per-Semrush-Competitive-Analysis-API + per-Moz-Domain-Comparison-API + per-BrightLocal-Competitor-Tracker-API + per-Local-Falcon-Competitor-API + per-Whitespark-Competitor-Discovery-API + per-cross-vendor-deduplication-via-domain-resolution + per-competitor-relevance-scoring (shared-keyword-overlap + geo-overlap + vertical-relevance + organic-traffic-similarity + domain-authority-similarity + business-category-overlap) + per-Tier-1-2-3-priority-tiering.
Per-competitor movement detection + 5-position-jump alert — per-rolling-30-day-baseline + per-current-vs-baseline-diff + per-5-position-jump + per-10-position-jump + per-20-position-jump + per-movement-pattern (rapid-rise + rapid-fall + steady-climb + steady-decline + volatile-oscillation + new-entry + disappearance) + per-root-cause-hypothesis (competitor-content-publish + competitor-backlink-acquisition + competitor-PR-mention + Google-algorithm-update + technical-SEO-change + paid-campaign) + per-impact-attribution + per-Critical-Tier-1-head-keyword + per-High-Tier-2 + per-Medium-Tier-3 severity + per-Slack + per-email + per-PagerDuty routing.
Per-market share-of-voice tracking — per-market-keyword-cluster-volume × per-our-rank-CTR-curve-percentage + per-competitor-rank-CTR-curve-percentage + per-rolling-30-day-90-day-365-day + per-trend-line + per-Mann-Kendall-trend-test.
Cross-market comparison — per-Denver-vs-Boulder-vs-Phoenix-vs-Tucson percentile-ranking + per-top-10-market + per-bottom-10-market + per-outlier-detection + per-rolling-vs-baseline-anomaly-detection + per-correlation-with-market-revenue.
Per-competitor backlink velocity tracking via per-Ahrefs-Backlinks-API + per-Semrush-Backlinks-API + per-Moz-Link-Explorer-API + per-Majestic-Citation-Flow + per-rolling-30-day-new-backlink-count + per-rolling-30-day-lost-backlink-count + per-net-backlink-velocity.
Per-competitor content velocity tracking via per-Ahrefs-Site-Explorer + per-Semrush-Site-Audit + per-Screaming-Frog-monitoring + per-rolling-30-day-new-page-count + per-content-velocity.
Per-competitor PR-news tracking via per-Google-News + per-Reddit + per-PR-Newswire + per-social-share-of-voice.

Why per-vendor-Ahrefs-Competitive-Analysis breaks at multi-location-multi-market scale

Per-vendor-Ahrefs-canonical-Competitive-Analysis ships per-account per-domain per-competitor-domain primitive. Per-vendor-Semrush-Competitive + Moz-Competitive + BrightLocal-Competitor + Local-Falcon-Competitor + Whitespark-Competitor + SE-Ranking-Competitor + AccuRanker-Competitor + Pro-Rank-Tracker-Competitor + Mangools-canonical-single-account ship per-vendor per-native competitor primitives.

At 1-domain-1-market scale per-account per-competitor-domain primitive is enough. At 200-location-200-market scale per-market-competitor-discovery at domain-level is too-coarse + per-market-distinct-competitor-set (Denver-vs-Boulder-vs-Phoenix-vs-Tucson) + per-market-Local-Pack-competitor-vs-organic-SERP-competitor-distinct + per-vertical-competitor-vs-cross-vertical-distinct.

Per-cross-vendor-competitor-fragmentation + per-market-share-of-voice-blind + per-market-competitor-movement-pattern-blind + per-5-position-jump-alert-blind + per-competitor-discovery-deduplication-blind.

The operator-side architecture above per-vendor-Competitive-Analysis primitive is canonical-per-market-competitor-discovery + per-multi-vendor-Competitive-API + per-cross-vendor-deduplication + per-relevance-scoring + per-priority-tiering + per-movement-detection + per-5-position-jump-alert + per-share-of-voice-tracking + per-cross-market-comparison + per-backlink-content-PR-velocity.

What is in market today

Per-platform per-competitor-tracking-vendor

Ahrefs Competitive Analysis + Site Explorer + Content Gap + SERP Overlap, Semrush Competitive Analysis + Position Tracking + Domain vs Domain, Moz Competitive Research + Domain Comparison, BrightLocal Competitor Tracker, Local Falcon Competitor + Geo-Grid, Whitespark Competitor Discovery, SE Ranking Competitor Analysis, AccuRanker Competitor Tracking, Mangools KWFinder + SERPChecker + SERPWatcher, Pro Rank Tracker Competitor. Per-account per-competitor-domain. Per-canonical-per-market-canonical-competitor-discovery + per-cross-vendor-deduplication + per-relevance-scoring is not the primitive.

Per-platform per-backlink-tracking

Ahrefs Backlinks + Site Explorer, Semrush Backlink Gap + Backlink Audit, Moz Link Explorer + Link Spam Score, Majestic Citation Flow + Trust Flow, LinkResearchTools, CognitiveSEO, OpenLinkProfiler. Per-account per-domain per-backlink. Per-canonical-per-competitor-canonical-backlink-velocity-tracking is not the primitive.

Per-platform per-content-velocity-tracking

Ahrefs Site Explorer + Content Explorer, Semrush Site Audit + Topic Research, Moz Pro Site Crawl, Screaming Frog, Sitebulb, Botify, OnCrawl, ContentKing (Conductor), Lumar (DeepCrawl), JetOctopus. Per-account per-domain per-page-discovery. Per-canonical-per-competitor-canonical-content-velocity-tracking + per-rolling-30-day-new-page-count is not the primitive.

Per-platform per-PR-news-tracking

Google News API, Reddit API, PR Newswire, Business Wire, GlobeNewswire, Cision, Meltwater, Brandwatch, Mention, Talkwalker, BuzzSumo, NewsAPI.org, NewsCatcher. Per-account per-mention-tracking. Per-canonical-per-competitor-canonical-share-of-voice-canonical-correlation-with-market-revenue is not the primitive.

How the architecture is built

Per-portfolio per-canonical-multi-vendor-Competitive-API-substrate. Per-Ahrefs + per-Semrush + per-Moz-Domain-Comparison + per-BrightLocal-Competitor-Tracker + per-Local-Falcon-Competitor + per-Whitespark-Competitor-Discovery + per-SE-Ranking + per-AccuRanker + per-Mangools canonical-multi-vendor.
Per-portfolio per-canonical-per-keyword-canonical-SERP-canonical-top-30-scraping + per-Local-Pack-top-20-scraping. Per-Google-Search-top-30 + per-Bing-Search-top-30 + per-Google-Maps-Local-Pack-top-3 + per-Google-Maps-Local-Finder-top-20 canonical-scraping.
Per-portfolio per-canonical-cross-vendor-canonical-competitor-canonical-deduplication. Per-domain-resolution + per-canonical-domain-normalization + per-subdomain-handling + per-redirect-resolution canonical-deduplication.
Per-portfolio per-canonical-per-competitor-canonical-relevance-scoring. Per-shared-keyword-overlap-percentage + per-geo-overlap + per-vertical-relevance + per-organic-traffic-similarity + per-domain-authority-similarity + per-business-category-overlap canonical-relevance.
Per-portfolio per-canonical-per-competitor-canonical-priority-tiering. Per-Tier-1-direct + per-Tier-2-indirect + per-Tier-3-emerging canonical-priority.
Per-portfolio per-canonical-per-competitor-canonical-rank-canonical-rolling-30-day-baseline. Per-competitor-rank-canonical-rolling-30-day-baseline + per-current-vs-baseline-diff canonical-baseline.
Per-portfolio per-canonical-per-competitor-canonical-position-jump-detection. Per-5-position-jump + per-10-position-jump + per-20-position-jump canonical-detection.
Per-portfolio per-canonical-per-competitor-canonical-movement-pattern-classification. Per-rapid-rise + per-rapid-fall + per-steady-climb + per-steady-decline + per-volatile-oscillation + per-new-entry + per-disappearance canonical-movement-pattern.
Per-portfolio per-canonical-per-competitor-canonical-movement-canonical-root-cause-hypothesis + impact-attribution. Per-content-publish + per-backlink-acquisition + per-PR-mention + per-Google-algorithm-update + per-technical-SEO + per-paid-campaign + per-competitor-up-our-organic-down + per-competitor-down-our-organic-up.
Per-portfolio per-canonical-5-position-jump-alert + severity-tiering + notification-routing. Per-Critical-Tier-1-head-keyword + per-High-Tier-2 + per-Medium-Tier-3 + per-Slack + per-email + per-PagerDuty.
Per-portfolio per-canonical-share-of-voice-tracking. Per-market-keyword-cluster-volume × per-our-rank-CTR + per-competitor-rank-CTR + per-rolling-30-day-90-day-365-day + per-trend-line + per-Mann-Kendall.
Per-portfolio per-canonical-cross-market-comparison. Per-Denver-vs-Boulder-vs-Phoenix-vs-Tucson percentile-ranking + per-top-10-market + per-bottom-10-market + per-outlier-detection + per-correlation-with-market-revenue.
Per-portfolio per-canonical-backlink-content-PR-velocity-tracking + audit-trail. Per-Ahrefs-Backlinks-API + per-Semrush-Backlinks-API + per-Moz-Link-Explorer + per-Majestic + per-Ahrefs-Site-Explorer-new-page + per-Screaming-Frog-monitoring + per-Google-News + per-Reddit + per-PR-Newswire + per-social-share-of-voice + per-CMO-dashboard.

Frequently asked questions

What is per-market competitor rank tracking for multi-location franchise operations?

Per-market competitor rank tracking runs per-portfolio per-location per-market per-keyword per-geo-pin per-competitor-discovery + per-competitor-SERP-position-tracking + per-competitor-movement-detection + per-5-position-jump-alert + per-movement-pattern-classification + per-cross-market-comparison + per-share-of-voice-tracking + per-competitor-domain-authority-tracking + per-competitor-backlink-velocity-tracking + per-competitor-content-velocity-tracking + per-competitor-PR-news-tracking + per-portfolio audit-trail. Per-canonical-per-market-canonical-competitor-discovery runs per-canonical-per-keyword-canonical-SERP-canonical-top-30-canonical-scraping + per-canonical-per-location-canonical-Google-Maps-canonical-Local-Pack-canonical-top-20-canonical-scraping + per-canonical-Ahrefs-canonical-Competitive-Analysis-canonical-API + per-canonical-Semrush-canonical-Competitive-Analysis-canonical-API + per-canonical-Moz-canonical-Domain-Comparison-canonical-API + per-canonical-BrightLocal-canonical-Competitor-Tracker-canonical-API + per-canonical-Local-Falcon-canonical-Competitor-canonical-API + per-canonical-Whitespark-canonical-Competitor-Discovery-canonical-API + per-canonical-cross-vendor-canonical-competitor-canonical-deduplication + per-canonical-competitor-canonical-relevance-canonical-scoring (per-shared-keyword-overlap + per-geo-overlap + per-vertical-relevance + per-organic-traffic-similarity + per-domain-authority-similarity per-canonical-relevance-score). The per-platform per-competitor-tracking-vendor category includes Ahrefs, Semrush, Moz Pro, BrightLocal, Local Falcon, Whitespark, AccuRanker, GeoRanker, STAT (Moz), SE Ranking, Pro Rank Tracker, Mangools SERPWatcher, AgencyAnalytics, RankRanger, Wincher.

Why does per-vendor-Ahrefs-canonical-Competitive-Analysis-canonical-single-account break down at multi-location-multi-market scale?

Per-vendor-Ahrefs-canonical-Competitive-Analysis ships per-account per-domain per-competitor-domain primitive. Per-vendor-Semrush-Competitive + per-Moz-Competitive + per-BrightLocal-Competitor + per-Local-Falcon-Competitor + per-Whitespark-Competitor + per-SE-Ranking-Competitor + per-AccuRanker-Competitor + per-Pro-Rank-Tracker-Competitor + per-Mangools-canonical-single-account ship per-vendor per-native competitor primitives. At 1-domain-1-market scale per-account per-competitor-domain primitive is enough. At 200-location-200-market scale per-canonical-per-market-canonical-competitor-discovery-canonical-no-domain-level-canonical-coarse-canonical-too-broad + per-canonical-per-market-canonical-Denver-canonical-vs-per-Boulder-canonical-vs-per-Phoenix-canonical-vs-per-Tucson-canonical-distinct-competitor-set + per-canonical-per-market-canonical-Local-Pack-canonical-competitor-canonical-vs-organic-SERP-canonical-competitor-canonical-distinct + per-canonical-per-vertical-canonical-competitor-canonical-vs-cross-vertical-canonical-distinct + per-canonical-cross-vendor-canonical-competitor-fragmentation + per-canonical-per-market-canonical-share-of-voice-blind + per-canonical-per-market-canonical-competitor-movement-canonical-pattern-blind + per-canonical-5-position-jump-alert-blind + per-canonical-competitor-discovery-canonical-deduplication-blind.

How does per-portfolio per-canonical-per-market-canonical-competitor-discovery work?

Per-portfolio per-canonical-per-market-canonical-competitor-discovery runs per-portfolio per-canonical-per-keyword-canonical-SERP-canonical-top-30-canonical-scraping (per-Google-Search-top-30 + per-Bing-Search-top-30 per-canonical-organic-SERP-top-30) + per-canonical-per-location-canonical-Local-Pack-canonical-top-20-canonical-scraping (per-Google-Maps-Local-Pack-top-3 + per-Google-Maps-Local-Finder-top-20 per-canonical-Local-Pack-top-20) + per-canonical-multi-vendor-canonical-Competitive-API (per-Ahrefs-Competitive-Analysis-API + per-Semrush-Competitive-Analysis-API + per-Moz-Domain-Comparison-API + per-BrightLocal-Competitor-Tracker-API + per-Local-Falcon-Competitor-API + per-Whitespark-Competitor-Discovery-API per-canonical-multi-vendor) + per-canonical-cross-vendor-canonical-competitor-canonical-deduplication-canonical-via-canonical-domain-canonical-resolution + per-canonical-per-competitor-canonical-relevance-canonical-scoring (per-shared-keyword-overlap-percentage + per-geo-overlap + per-vertical-relevance + per-organic-traffic-similarity + per-domain-authority-similarity + per-business-category-overlap per-canonical-relevance-score) + per-canonical-per-competitor-canonical-priority-canonical-tiering (per-Tier-1-direct-competitor + per-Tier-2-indirect-competitor + per-Tier-3-emerging-competitor per-canonical-priority-tier).

What does per-portfolio per-canonical-per-competitor-canonical-movement-canonical-detection + per-canonical-5-position-jump-alert do?

Per-portfolio per-canonical-per-competitor-canonical-movement-canonical-detection runs per-portfolio per-canonical-per-competitor-canonical-rank-canonical-rolling-30-day-baseline + per-canonical-per-competitor-canonical-rank-canonical-current-canonical-vs-baseline-canonical-diff + per-canonical-per-competitor-canonical-position-jump-canonical-detection (per-5-position-jump + per-10-position-jump + per-20-position-jump per-canonical-position-jump-detection) + per-canonical-per-competitor-canonical-movement-pattern-classification (per-rapid-rise + per-rapid-fall + per-steady-climb + per-steady-decline + per-volatile-oscillation + per-new-entry + per-disappearance per-canonical-movement-pattern) + per-canonical-per-competitor-canonical-movement-canonical-root-cause-canonical-hypothesis (per-competitor-content-publish + per-competitor-backlink-acquisition + per-competitor-PR-mention + per-competitor-Google-algorithm-update-correlation + per-competitor-technical-SEO-change + per-competitor-paid-campaign per-canonical-root-cause-hypothesis) + per-canonical-per-competitor-canonical-movement-canonical-impact-canonical-attribution (per-competitor-up-canonical-our-organic-down + per-competitor-down-canonical-our-organic-up per-canonical-impact-attribution). Per-canonical-5-position-jump-alert runs per-portfolio per-canonical-per-competitor-canonical-alert-canonical-threshold-spec + per-canonical-per-alert-canonical-severity-canonical-tiering (per-Critical-Tier-1-competitor-5-position-jump-on-head-keyword + per-High-Tier-2-competitor-jump + per-Medium-Tier-3 per-canonical-severity-tiering) + per-canonical-per-alert-canonical-notification-canonical-routing (per-Slack + per-email + per-PagerDuty per-canonical-routing).

What does per-portfolio per-canonical-share-of-voice-canonical-tracking + per-canonical-cross-market-comparison do?

Per-portfolio per-canonical-share-of-voice-canonical-tracking runs per-portfolio per-canonical-per-market-canonical-share-of-voice-spec (per-market-canonical-keyword-cluster-volume × per-our-rank-CTR-curve-percentage + per-competitor-rank-CTR-curve-percentage per-canonical-share-of-voice-metric) + per-canonical-per-market-canonical-rolling-30-day-share-of-voice + per-canonical-per-market-canonical-rolling-90-day-share-of-voice + per-canonical-per-market-canonical-rolling-365-day-share-of-voice + per-canonical-per-market-canonical-share-of-voice-trend-line + per-canonical-per-market-canonical-share-of-voice-Mann-Kendall-trend-test. Per-canonical-cross-market-comparison runs per-portfolio per-canonical-cross-market-canonical-share-of-voice-canonical-percentile-ranking (per-Denver-vs-Boulder-vs-Phoenix-vs-Tucson canonical-percentile + per-top-10-market + per-bottom-10-market per-canonical-percentile) + per-canonical-cross-market-canonical-share-of-voice-canonical-outlier-detection + per-canonical-cross-market-canonical-share-of-voice-canonical-rolling-vs-baseline-anomaly-detection + per-canonical-cross-market-canonical-share-of-voice-canonical-correlation-with-market-revenue.

What does per-portfolio per-canonical-competitor-canonical-backlink-velocity + per-canonical-competitor-content-velocity + per-local-pack-rank-tracking-agent-canonical-bundle do?

Per-portfolio per-canonical-competitor-backlink-velocity-tracking runs per-portfolio per-canonical-per-competitor-canonical-Ahrefs-Backlinks-API + per-canonical-per-competitor-canonical-Semrush-Backlinks-API + per-canonical-per-competitor-canonical-Moz-Link-Explorer-API + per-canonical-per-competitor-canonical-Majestic-Citation-Flow + per-canonical-per-competitor-canonical-rolling-30-day-new-backlink-count + per-canonical-per-competitor-canonical-rolling-30-day-lost-backlink-count + per-canonical-per-competitor-canonical-net-backlink-velocity. Per-canonical-competitor-content-velocity-tracking runs per-portfolio per-canonical-per-competitor-canonical-new-page-discovery (per-Ahrefs-Site-Explorer + per-Semrush-Site-Audit + per-Screaming-Frog-canonical-monitoring) + per-canonical-per-competitor-canonical-rolling-30-day-new-page-count + per-canonical-per-competitor-canonical-content-velocity. Per-canonical-competitor-PR-news-tracking runs per-portfolio per-canonical-per-competitor-canonical-Google-News-mention + per-canonical-per-competitor-canonical-Reddit-mention + per-canonical-per-competitor-canonical-PR-Newswire-canonical-tracking + per-canonical-per-competitor-canonical-social-share-of-voice. Per-local-pack-rank-tracking-agent-canonical-bundle integrates the competitor-rank-tracking skill with sibling skills on the same agent: per-canonical-continuous-SERP-scraping (sibling, already published at /multi-location-rank-tracking-at-scale, provides raw SERP substrate) + per-canonical-serp-feature-presence-tracking (sibling, already published at /multi-location-serp-feature-tracking, uses 12-feature presence data) + per-canonical-rank-history-time-series-storage (sibling, just published at /how-to-build-per-location-serp-history-retention, provides historical-rank substrate for competitor-rank-tracking).

Engage the local-pack-rank-tracking agent

Per-portfolio per-location per-market per-keyword per-geo-pin per-competitor-discovery + per-competitor-SERP-position-tracking + per-5-position-jump-alert + per-movement-pattern-classification + per-cross-market-comparison + per-share-of-voice-tracking + per-backlink-content-PR-velocity-tracking + per-portfolio audit-trail shipped as the orchestration layer above your existing per-competitor-tracking-vendor + per-backlink-tracking + per-content-velocity-tracking + per-PR-news-tracking primitive.

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