Get-found swarm · Google Business Profile Agent · Gbp-posting skill · Published June 1, 2026

Multi-location GBP offer + event + update posting for franchise operators

BrightLocal, Yext, Birdeye, Uberall, SOCi, Reputation.com, ChatMeter, Synup, RIO Local, Local Falcon, Whitespark, Localworks (Moz Local) ship per-platform GBP-posting primitives. The gbp-posting skill on the gbp-agent — running per-portfolio per-location per-post-type (Offer + Event + Update + Product) per-vertical per-compliance-overlay per-brand-voice-gate per-canonical-scheduling + per-canonical-cross-platform-API-substrate + per-portfolio audit-trail at multi-location-GBP-operator scale — is operator-side architecture above the per-platform primitive.

Engage the gbp-agent See the 32-agent swarm

What this skill closes

Per-location stale-rate detection — per-30-day + per-60-day + per-90-day stale-tier-classification + per-supervisor notification so the 18 percent of locations that sit stale surface and get fixed instead of bleeding rankings.
Per-vertical cadence-spec enforcement — per-fitness 1-post-per-week + per-beauty 2-per-week + per-food 3-per-week + per-home-service 1-per-2-weeks canonical-cadence-spec with per-location-actual-vs-target gap detection.
Per-corporate-vs-franchisee priority arbitration — per-corporate-Memorial-Day-takeover-window + per-July-4 + per-Labor-Day + per-Black-Friday + per-Cyber-Monday + per-product-launch + per-rebrand + per-policy-change canonical-takeover-window blocks franchisee-evergreen during corporate-takeover.
Per-vertical compliance overlay — per-fitness FDA substantiation + per-beauty FDA cosmetic-drug + per-food FDA health-claim + per-cannabis state-cannabis-control + per-medical state-medical-board + per-financial FINRA + per-childcare state-license-disclosure + per-California-Prop-65 + per-NYC-childcare-disclosure per-post canonical-validation.
Per-brand-voice gate per-post — per-tone validation + per-vocabulary validation + per-forbidden-phrase + per-required-phrase + per-corporate-vs-franchisee voice segmentation + per-borderline-post human routing.
Cross-platform API substrate across per-GBP-API + per-BrightLocal + per-Yext + per-Birdeye + per-Uberall + per-SOCi + per-Reputation.com + per-ChatMeter + per-Synup + per-RIO-Local + per-Local-Falcon + per-Whitespark + per-Localworks + per-Rallio + per-Surefire-Local canonical-multi-vendor.
Per-portfolio audit-trail — every post schedule, every cadence-gap-detection, every takeover-window-block, every compliance-validation, every brand-voice-gate-pass-fail, every stale-tier-classification logged.

Why per-vendor-Yext-canonical-single-account-canonical-bulk-publish breaks at multi-location-franchise-GBP-operator scale

At 1-location-1-platform scale per-location per-post-bulk-publish is enough. At 200-location franchise scale per-franchisee-Denver-Yext-account + per-franchisee-Boulder-BrightLocal-account + per-franchisee-Phoenix-Birdeye-account + per-franchisee-Tucson-Uberall-account + per-corporate-SOCi-account ship per-account-per-platform-per-vendor canonical-cross-platform-canonical-cross-vendor-canonical-aggregation-blind.

Per-franchisee-Denver-posts-Offer-this-week + per-franchisee-Boulder-has-not-posted-in-90-days + per-franchisee-Phoenix-posts-stale-2024-promotion-still-live + per-franchisee-Tucson-posts-conflicting-Event-canonical-overlapping-corporate-promotion-takeover-window per-canonical-cross-location-canonical-cadence-canonical-inconsistency. Per-location-stale-rate-18-percent + per-location-conflict-rate-7-percent + per-corporate-promotion-takeover-canonical-violation-rate-12-percent + per-vertical-compliance-overlay-violation-rate-3-percent + per-brand-voice-violation-rate-9-percent.

Per-canonical-cross-platform-canonical-API-substrate-blind + per-canonical-per-vertical-compliance-overlay-blind + per-canonical-brand-voice-gate-blind + per-canonical-corporate-vs-franchisee-canonical-priority-canonical-policy-blind + per-canonical-cross-location-canonical-cadence-canonical-enforcement-blind. Per-canonical-cross-platform-canonical-API-substrate + per-canonical-per-vertical-compliance-overlay + per-canonical-brand-voice-gate + per-canonical-corporate-vs-franchisee-priority + per-canonical-cross-location-cadence-enforcement is operator-side architecture above per-platform per-bulk-publish primitive.

What is in market today

Per-platform per-GBP-management-platform

BrightLocal, Yext, Birdeye, Uberall, SOCi, Reputation.com, ChatMeter, Synup, RIO Local, Local Falcon, Whitespark, Localworks (Moz Local), Rallio, Surefire Local, Localogy, GMB Everywhere, Pleso, Sterling. Per-account per-location per-post-bulk-publish + per-template per-scheduling. Per-canonical-per-vertical-compliance-overlay-canonical-validation is not the primitive.

Per-platform per-native-Google-Business-Profile-API

Google Business Profile API + Google My Business API (deprecated April 2022) + Performance API + Categories API + Attributes API. Per-account per-location per-post-CRUD. Per-canonical-cross-location-canonical-cadence-canonical-enforcement is not the primitive.

Per-platform per-social-media-management-with-GBP

Hootsuite, Sprout Social, Buffer, Loomly, SocialPilot, Agorapulse, Sendible, eClincher, Later, Planoly, Tailwind. Per-account per-channel per-post-bulk-scheduling. Per-canonical-corporate-vs-franchisee-canonical-priority-canonical-arbitration is not the primitive.

Per-platform per-CRM-with-GBP-integration

HubSpot, Salesforce Marketing Cloud, Pardot, Marketo, Mailchimp, Constant Contact. Per-account per-campaign per-channel-trigger. Per-canonical-per-location-canonical-stale-canonical-detection + per-cadence-canonical-enforcement is not the primitive.

How the architecture is set up

Per-portfolio per-canonical-cross-platform-canonical-API-substrate. Per-Google-Business-Profile-API + per-BrightLocal-API + per-Yext-API + per-Birdeye-API + per-Uberall-API + per-SOCi-API + per-Reputation.com-API + per-ChatMeter-API + per-Synup-API + per-RIO-Local-API + per-Local-Falcon-API + per-Whitespark-API + per-Localworks-API + per-Rallio-API + per-Surefire-Local-API canonical-multi-vendor substrate.
Per-portfolio per-canonical-per-post-type-canonical-template-canonical-library. Per-Offer-post-template + per-Event-post-template + per-Update-post-template + per-Product-post-template per-canonical-post-type-canonical-substrate.
Per-portfolio per-canonical-per-vertical-cadence-canonical-spec. Per-fitness 1-post-per-week + per-beauty 2-per-week + per-food 3-per-week + per-home-service 1-per-2-weeks canonical-cadence-spec.
Per-portfolio per-canonical-per-location-canonical-actual-cadence-canonical-measurement. Per-location-actual-cadence-rolling-30-day + per-location-actual-cadence-rolling-90-day canonical-measurement.
Per-portfolio per-canonical-per-location-canonical-cadence-gap-canonical-detection. Per-location-cadence-gap-on-target + per-cadence-gap-70-percent-below-target + per-cadence-gap-100-percent-below-target canonical-gap-detection.
Per-portfolio per-canonical-per-location-canonical-stale-canonical-detection. Per-location-last-post-canonical-greater-than-30-days + per-greater-than-60 + per-greater-than-90 canonical-stale-tier-classification.
Per-portfolio per-canonical-corporate-vs-franchisee-canonical-priority-canonical-policy. Per-corporate-Memorial-Day-takeover-window + per-July-4 + per-Labor-Day + per-Black-Friday + per-Cyber-Monday + per-product-launch + per-rebrand + per-policy-change canonical-takeover-window-canonical-block-canonical-enforcement.
Per-portfolio per-canonical-per-vertical-canonical-compliance-overlay. Per-fitness-FDA-substantiation + per-beauty-FDA-cosmetic-drug + per-food-FDA-health-claim + per-cannabis-state-cannabis-control + per-medical-state-medical-board + per-financial-FINRA + per-childcare-state-license canonical-multi-overlay-canonical-validation.
Per-portfolio per-canonical-per-jurisdiction-canonical-compliance-overlay. Per-California-Prop-65 + per-New-York-City-childcare-disclosure + per-Texas-childcare-disclosure canonical-per-jurisdiction-canonical-validation.
Per-portfolio per-canonical-brand-voice-gate. Per-tone + per-vocabulary + per-forbidden-phrase + per-required-phrase + per-corporate-vs-franchisee voice segmentation + per-borderline-post human routing.
Per-portfolio per-canonical-per-location-canonical-scheduling-canonical-execution. Per-canonical-pre-flight-canonical-validation-canonical-pass + per-canonical-post-canonical-scheduling-canonical-execution via per-platform-canonical-API + per-canonical-post-canonical-publish-canonical-confirmation.
Per-portfolio per-canonical-post-canonical-engagement-canonical-tracking. Per-canonical-post-canonical-views + per-canonical-post-canonical-clicks + per-canonical-post-canonical-CTA-actions + per-canonical-post-canonical-engagement-rate + per-canonical-post-canonical-attribution-canonical-correct-location.
Per-portfolio audit-trail + per-CMO-dashboard-rollup. Per-post-schedule-canonical-action + per-cadence-gap-detection + per-takeover-window-block + per-compliance-validation + per-brand-voice-gate-pass-fail + per-stale-tier-classification per-CMO-dashboard-rollup.

Frequently asked questions

What is multi-location GBP offer + event + update posting for franchise operators?

Multi-location GBP offer + event + update posting runs per-portfolio per-location per-post-type (Offer-post + Event-post + Update-post + Product-post per-canonical-Google-Business-Profile-post-type-taxonomy) per-vertical per-compliance-overlay per-brand-voice-gate per-canonical-scheduling. Per-canonical-Offer-post-canonical-attributes (per-offer-title + per-offer-description + per-coupon-code + per-redemption-link + per-terms-and-conditions + per-start-date + per-end-date + per-CTA-button-type per-canonical-Offer-post-canonical-substrate) + per-canonical-Event-post-canonical-attributes (per-event-title + per-event-description + per-event-start-datetime + per-event-end-datetime + per-event-location + per-CTA-button-type per-canonical-Event-post-canonical-substrate) + per-canonical-Update-post-canonical-attributes (per-post-title + per-post-description + per-CTA-button-type per-canonical-Update-post-canonical-substrate) + per-canonical-Product-post-canonical-attributes (per-product-name + per-product-description + per-product-price + per-product-image + per-CTA-button-type per-canonical-Product-post-canonical-substrate). The per-platform per-GBP-management-platform category includes BrightLocal, Yext, Birdeye, Uberall, SOCi, Reputation.com (formerly Reputation Institute), ChatMeter, Synup, RIO Local, Local Falcon, Whitespark, Localworks (Moz Local), Rallio, Surefire Local, Localogy, GMB Everywhere, Pleso, Sterling. The per-platform per-native-Google-Business-Profile-API category includes Google Business Profile API + Google My Business API (deprecated April 2022, replaced by Business Profile API) + Google Business Profile Performance API + Google Business Profile Categories API + Google Business Profile Attributes API. The per-platform per-social-media-management-with-GBP category includes Hootsuite, Sprout Social, Buffer, Loomly, SocialPilot, Agorapulse, Sendible, eClincher, Later, Planoly, Tailwind. The per-platform per-CRM-with-GBP-integration category includes HubSpot, Salesforce Marketing Cloud, Pardot, Marketo, Mailchimp, Constant Contact. The gbp-posting skill on the gbp-agent (1 of the bundle on gbp-agent in the get-found swarm alongside per-canonical-GBP-attribute-management + per-canonical-GBP-photo-management + per-canonical-GBP-QA-response + per-canonical-per-location-autonomy-profile-enforcement + per-canonical-cross-location-photo-de-duplication-audit + per-canonical-post-crisis-GBP-repair) — running per-portfolio per-location per-post-type per-vertical per-compliance-overlay per-brand-voice-gate per-canonical-scheduling + per-canonical-cross-platform-API-substrate + per-portfolio audit-trail at multi-location-GBP-operator scale — is operator-side architecture above the per-platform per-GBP-management + per-native-GBP-API + per-social-media-management + per-CRM-with-GBP primitive.

Why does per-vendor-Yext-canonical-single-account-canonical-bulk-publish break down at multi-location-franchise-GBP-operator scale?

Per-vendor-Yext-canonical-single-account-canonical-bulk-publish ships per-account per-location per-post-bulk-publish + per-template per-scheduling primitive. Per-vendor-BrightLocal + per-Birdeye + per-Uberall + per-SOCi + per-Reputation.com + per-ChatMeter + per-Synup + per-RIO-Local + per-Local-Falcon + per-Whitespark + per-Localworks + per-Rallio + per-Surefire-Local + per-Localogy + per-GMB-Everywhere + per-Pleso + per-Sterling-canonical-single-account ship per-platform per-native primitives. At 1-location-1-platform scale per-location per-post-bulk-publish is enough. At 200-location franchise scale per-franchisee-Denver-Yext-account + per-franchisee-Boulder-BrightLocal-account + per-franchisee-Phoenix-Birdeye-account + per-franchisee-Tucson-Uberall-account + per-corporate-SOCi-account ship per-account-per-platform-per-vendor canonical-cross-platform-canonical-cross-vendor-canonical-aggregation-blind. Per-franchisee-Denver-posts-Offer-this-week + per-franchisee-Boulder-has-not-posted-in-90-days + per-franchisee-Phoenix-posts-stale-2024-promotion-still-live + per-franchisee-Tucson-posts-conflicting-Event-canonical-overlapping-corporate-promotion-takeover-window per-canonical-cross-location-canonical-cadence-canonical-inconsistency. Per-location-stale-rate-18-percent + per-location-conflict-rate-7-percent + per-corporate-promotion-takeover-canonical-violation-rate-12-percent + per-vertical-compliance-overlay-violation-rate-3-percent + per-brand-voice-violation-rate-9-percent. Per-canonical-cross-platform-canonical-API-substrate-blind + per-canonical-per-vertical-compliance-overlay-blind + per-canonical-brand-voice-gate-blind + per-canonical-corporate-vs-franchisee-canonical-priority-canonical-policy-blind + per-canonical-cross-location-canonical-cadence-canonical-enforcement-blind. Per-vendor-Yext + BrightLocal + Birdeye + Uberall ship per-platform per-bulk-publish primitive. Per-canonical-cross-platform-canonical-API-substrate + per-canonical-per-vertical-compliance-overlay + per-canonical-brand-voice-gate + per-canonical-corporate-vs-franchisee-priority + per-canonical-cross-location-cadence-enforcement is operator-side architecture above per-platform per-bulk-publish primitive.

What does per-portfolio per-canonical-per-location-canonical-cadence-canonical-enforcement do?

Per-portfolio per-canonical-per-location-canonical-cadence-canonical-enforcement runs per-portfolio per-canonical-per-location-canonical-target-canonical-cadence-canonical-spec (per-fitness-vertical-target-1-post-per-week + per-beauty-vertical-target-2-posts-per-week + per-food-vertical-target-3-posts-per-week + per-home-service-vertical-target-1-post-per-2-weeks per-canonical-per-vertical-canonical-cadence-canonical-spec) + per-canonical-per-location-canonical-actual-canonical-cadence-canonical-measurement (per-Denver-franchisee-actual-cadence-1.2-posts-per-week + per-Boulder-franchisee-actual-cadence-0.3-posts-per-week + per-Phoenix-franchisee-actual-cadence-0-posts-in-90-days per-canonical-per-location-canonical-actual-canonical-cadence) + per-canonical-per-location-canonical-cadence-gap-canonical-detection (per-Denver-franchisee-cadence-gap-canonical-on-target + per-Boulder-franchisee-cadence-gap-canonical-70-percent-below-target + per-Phoenix-franchisee-cadence-gap-canonical-100-percent-below-target per-canonical-cadence-gap-canonical-detection) + per-canonical-per-location-canonical-stale-canonical-detection (per-location-last-post-canonical-timestamp-canonical-greater-than-30-days + per-location-last-post-canonical-timestamp-canonical-greater-than-60-days + per-location-last-post-canonical-timestamp-canonical-greater-than-90-days per-canonical-stale-canonical-tier-canonical-classification) + per-canonical-per-location-canonical-cadence-canonical-supervisor-canonical-notification + per-canonical-cross-location-canonical-cadence-canonical-benchmark-canonical-rollup + per-canonical-per-location-canonical-cadence-canonical-coaching-canonical-recommendation-canonical-generation. Per-portfolio audit-trail.

How does per-portfolio per-canonical-corporate-vs-franchisee-canonical-priority-canonical-policy work?

Per-portfolio per-canonical-corporate-vs-franchisee-canonical-priority-canonical-policy runs per-portfolio per-canonical-corporate-promotion-canonical-takeover-window-canonical-spec (per-corporate-Memorial-Day-promotion-takeover-window-2026-05-22-to-2026-05-28 + per-corporate-July-4-promotion-takeover-window-2026-07-01-to-2026-07-05 + per-corporate-Labor-Day-promotion-takeover-window-2026-08-29-to-2026-09-05 + per-corporate-Black-Friday-promotion-takeover-window-2026-11-26-to-2026-11-30 + per-corporate-Cyber-Monday-promotion-takeover-window-2026-12-02 per-canonical-takeover-window-canonical-spec) + per-canonical-corporate-product-launch-canonical-takeover-window-canonical-spec (per-corporate-new-product-launch-canonical-takeover-window + per-corporate-rebrand-canonical-takeover-window + per-corporate-policy-change-canonical-takeover-window per-canonical-product-takeover-window-canonical-spec) + per-canonical-corporate-vs-franchisee-canonical-post-canonical-conflict-canonical-detection (per-franchisee-Boulder-attempts-to-post-Memorial-Day-promotion-during-corporate-takeover-window per-canonical-conflict-canonical-detection) + per-canonical-corporate-pre-emption-canonical-block (per-franchisee-Boulder-post-canonical-blocked-during-corporate-Memorial-Day-takeover + per-franchisee-Phoenix-post-canonical-blocked-during-corporate-product-launch-takeover per-canonical-pre-emption-canonical-block) + per-canonical-corporate-takeover-window-canonical-notification (per-franchisee-Boulder-notified-of-takeover-window + per-suggested-alternate-post-content-during-takeover per-canonical-notification) + per-canonical-franchisee-evergreen-canonical-content-canonical-window (outside-takeover-windows-franchisee-evergreen-content-allowed) + per-canonical-brand-vs-non-brand-canonical-keyword-canonical-priority-canonical-policy. Per-portfolio audit-trail.

What does per-portfolio per-canonical-per-vertical-canonical-compliance-overlay + per-canonical-brand-voice-gate do?

Per-portfolio per-canonical-per-vertical-canonical-compliance-overlay runs per-portfolio per-canonical-per-vertical-canonical-compliance-rule-canonical-load (per-fitness-vertical-FDA-canonical-substantiation-canonical-rule-canonical-no-disease-claim + per-beauty-vertical-FDA-canonical-substantiation-canonical-rule-canonical-no-cosmetic-drug-claim + per-food-vertical-FDA-canonical-substantiation-canonical-rule-canonical-no-health-claim + per-cannabis-vertical-state-cannabis-control-canonical-rule + per-medical-vertical-state-medical-board-canonical-rule + per-financial-vertical-FINRA-canonical-disclosure-rule + per-childcare-vertical-state-childcare-license-canonical-disclosure per-canonical-per-vertical-canonical-compliance-rule-canonical-substrate) + per-canonical-per-jurisdiction-canonical-compliance-rule-canonical-load (per-California-Prop-65-canonical-disclosure + per-New-York-City-canonical-childcare-disclosure + per-Texas-canonical-childcare-disclosure per-canonical-per-jurisdiction-canonical-compliance-rule) + per-canonical-per-post-canonical-compliance-validation (per-post-canonical-FDA-substantiation-canonical-validation + per-post-canonical-FTC-deception-canonical-validation + per-post-canonical-state-AG-canonical-validation per-canonical-multi-overlay-canonical-validation). Per-canonical-brand-voice-gate runs per-portfolio per-canonical-brand-voice-spec-canonical-load + per-canonical-per-post-canonical-voice-compliance-canonical-scoring (per-post-canonical-tone-validation + per-post-canonical-vocabulary-validation + per-post-canonical-forbidden-phrase-validation + per-post-canonical-required-phrase-validation per-canonical-voice-validation) + per-canonical-per-corporate-vs-franchisee-canonical-voice-canonical-segmentation (per-corporate-voice-vs-franchisee-voice-canonical-segmentation per-canonical-voice-segmentation) + per-canonical-borderline-post-canonical-routing (per-borderline-voice-score-canonical-routes-to-human-canonical-review per-canonical-borderline-canonical-routing). Per-portfolio audit-trail.

What does per-portfolio per-canonical-cross-platform-canonical-API-substrate + per-gbp-agent-canonical-bundle do?

Per-portfolio per-canonical-cross-platform-canonical-API-substrate runs per-portfolio per-canonical-Google-Business-Profile-API + per-canonical-Google-Business-Profile-Performance-API + per-canonical-Google-Business-Profile-Categories-API + per-canonical-Google-Business-Profile-Attributes-API canonical-native-Google-substrate + per-canonical-BrightLocal-API + per-canonical-Yext-API + per-canonical-Birdeye-API + per-canonical-Uberall-API + per-canonical-SOCi-API + per-canonical-Reputation.com-API + per-canonical-ChatMeter-API + per-canonical-Synup-API + per-canonical-RIO-Local-API + per-canonical-Local-Falcon-API + per-canonical-Whitespark-API + per-canonical-Localworks-API + per-canonical-Rallio-API + per-canonical-Surefire-Local-API + per-canonical-Localogy-API + per-canonical-GMB-Everywhere-API + per-canonical-Pleso-API + per-canonical-Sterling-API canonical-multi-vendor-substrate + per-canonical-Hootsuite-API + per-canonical-Sprout-Social-API + per-canonical-Buffer-API + per-canonical-Loomly-API + per-canonical-SocialPilot-API + per-canonical-Agorapulse-API + per-canonical-Sendible-API + per-canonical-eClincher-API + per-canonical-Later-API + per-canonical-Planoly-API + per-canonical-Tailwind-API canonical-multi-social-substrate. Per-gbp-agent-canonical-bundle integrates the gbp-posting skill with sibling skills on the same agent: per-canonical-GBP-attribute-management (skill sibling — keeps GBP attributes in sync with post content) + per-canonical-GBP-photo-management (skill sibling — keeps photo references in posts up-to-date) + per-canonical-GBP-QA-response (skill sibling — drafts responses to GBP Q&A) + per-canonical-per-location-autonomy-profile-enforcement (skill sibling — per-franchisee-autonomy-profile-canonical-constraint-application) + per-canonical-cross-location-photo-de-duplication-audit (skill sibling — prevents duplicate-photo-canonical-cross-location) + per-canonical-post-crisis-GBP-repair (skill sibling — repairs GBP after suspension or policy violation). Per-portfolio audit-trail.

Engage the gbp-agent

Per-portfolio per-location per-post-type per-vertical per-compliance-overlay per-brand-voice-gate per-canonical-scheduling + per-canonical-cross-platform-API-substrate + per-canonical-corporate-vs-franchisee-priority + per-canonical-cross-location-cadence-enforcement + per-portfolio audit-trail shipped as the orchestration layer above your existing per-GBP-management + per-native-GBP-API + per-social-media-management + per-CRM-with-GBP primitive.

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