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Per-Location Performance Benchmarking Agent

Compares every location to its peer cohort on the metrics that move budget — at 2σ thresholds with root-cause attribution.

Hire the agent that ends the cohort-blind reporting tax. Ingests organic, paid, review, social, and foot-traffic signals per location; computes peer-cohort z-scores across region, brand, store-size, vertical, and ownership-model; flags 2σ outliers within hours of the period closing; and attaches a root-cause attribution sketch so the CMO can defend budget shifts to the board, PE sponsor, or franchisee council. Wraps Looker / Tableau / Power BI — does not replace them.

Early-adopter rate
$1,500–$3,000/mo
Minimum term
6 months
Context tuning
10 days · included

Early-adopter program

First 25 subscribers lock the early-adopter monthly rate for the full 6-month term and get priority influence over the skill backlog. Standard rate after the cap: $3,500–$7,000/mo.

Two paths to running this agent

Self-host with the free deployment guide and run your own instance, or rent the hosted agent and skip the build entirely. The skill library is the same either way — the rental ships with hosting, maintenance, and context-tuning included.

DIY

Self-host with the deployment guide

Free walkthrough of how to deploy benchmarking agent on your own infrastructure. You bring the engineering time and the integrations. You own every artifact end-to-end.

Effort
Yours
Time
Self-paced
Cost
Free
Guide coming soon

DFY — rental

Rent the hosted agent

We host the runtime, maintain the skill library, and tune the agent to your context at onboarding. You pay a monthly fee. No bespoke customization — new skills go through the shared backlog.

Effort
Ours
Onboarding
10 days
Cost
$1,500+/mo

What this agent owns

Per-location performance benchmarking against peer cohorts on organic ranking, paid ROAS, conversion rate, review score, social engagement, foot traffic, and attributed revenue. Owns the cohort definitions, the z-scoring math, the 2σ flagging thresholds, and the per-location + per-cohort benchmark reports rendered for board prep and franchisee-council memos. Does not auto-act — surfaces insights to humans (the CMO, the FP&A analyst, the franchisee council) for the budget decision. Feeds rollup-reporting downstream.

Install it where your team already works

The agent listens for inbound requests from any of these surfaces and acts inside its skill boundary.

  • Slack
  • Microsoft Teams
  • Email
  • Webhooks
  • REST API
  • BrightLocal
  • Whitespark
  • Google Sheets
  • Notion

Example asks

  • "@bench compare Austin to the Texas-region cohort this quarter" (Slack)
  • Scheduled daily metric refresh; weekly cohort recompute; monthly board-prep digest
  • Threshold-crossing alert when a location drops 2σ below cohort on a key metric
  • "@bench prep the Q3 board deck — cohort-framed underperformers + root cause" (Teams)

Skill library

Every skill in the rental package. Status reflects current development state — early-adopter subscribers influence which backlog skills move into development next.

In development

  • Per-location metric ingestion

    Pulls organic-ranking, paid-ROAS, review, social, foot-traffic, and attributed-revenue signals per location from rank trackers, publishing-sibling agents, and the unified attribution stream.

    In development
  • Multi-dimensional peer-cohort computation

    Computes peer cohorts across region, brand, store-size, vertical, and ownership-model; standardized z-scoring per metric per cohort.

    In development
  • 2σ underperformer / outperformer flagging

    Flags locations crossing ±2σ thresholds against their cohort with configurable severity tiers and Slack/Teams/email routing.

    In development
  • Root-cause attribution sketch

    When a location underperforms on a metric, surfaces candidate upstream causes from related metrics + publishing-agent telemetry instead of leaving the analyst to dig.

    In development
  • Per-location + per-cohort benchmark reports

    Renders Slack / Teams / email / PDF benchmark views with documented cohort criteria to defuse "fair comparison" disputes from franchisees.

    In development
  • Master-record sync

    Reads the operator's master record (addresses, hours, services, manager bios, license status) and triggers downstream actions on change.

    DIY walkthrough: /howto/how-to-write-a-master-record-for-multi-location-operations

    In development

Backlog — subscribers prioritize one at a time

These skills are mapped from the 248-loop SKU research backlog. We build one at a time, in sequence, with active subscribers voting on which goes next. One skill per quarter is included in the base rental; subscribers can request more through a separate skill-accelerator add-on.

  • Predictive performance forecasting per location

    Extrapolates cohort-relative trend lines per location so the CMO can move budget before the period closes, not after.

    Backlog · subscriber-prioritized

Suggest a skill

The backlog is open-ended. If the skill you need is not on this list, propose it during onboarding or anytime through your subscriber Slack — every active subscriber gets a vote on what moves into development next.

What is and is not in the rental

Included

  • Hosted agent runtime + integrations
  • 10-day context tuning at onboarding (brand spec, master record, integration credentials, autonomy profile)
  • Maintained skill library — every skill listed above
  • 2 new skill from the shared backlog per quarter
  • Weekly + monthly usage reporting
  • Subscriber Slack for priority + escalation
  • Every artifact the agent produces is yours to keep

Not included

  • Bespoke skill development outside the shared backlog
  • Custom integrations beyond the listed surfaces
  • Strategy / executive layer — handled by the Fractional CMO engagement
  • Whole-stack orchestration of multiple agents — handled by the Setup Sprint or Fractional CMO
  • Initial build of the productized capability — see /implementations for the one-time setup engagement

Adjacent agents in the swarm

Benchmarking agent works cleanly alongside these agents. Subscribe to multiple to operate the full swarm; subscribe to one to start with the tightest pain point.

  • Per-Location Rollup + Executive Reporting Agent

    CFO / board / PE-sponsor / franchisee-council reporting surface — cohort-framed rollups, drivers analysis, forward-looking recommendations.

    $1,500–$3,000/mo · early adopter · min 6 months

  • Offline Attribution Intelligence Agent

    Surface-as-foundation hybrid — answers which marketing dollar generated which revenue dollar at which store.

    $3,000–$5,000/mo · early adopter · min 6 months

  • Anomaly Detection + Alerting Agent

    Cross-cutting consumer that subscribes to every agent stream + operator-side signal and surfaces correlated anomalies across the fleet.

    $500–$1,000/mo · early adopter · min 6 months

Lock the early-adopter rate before the first 25 fill up.

Skill library is still in development. Subscribers at this stage get the lower monthly rate locked for 6 months and priority influence over which backlog skills land first.