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Offline Attribution Intelligence Agent

Surface-as-foundation hybrid — answers which marketing dollar generated which revenue dollar at which store.

Hire the agent that closes the offline-online attribution gap. 70-90% of revenue at a multi-location operator happens offline at the store; marketing platforms see only the online click. This agent unifies call-tracking, foot-traffic, POS, and online-touchpoint signals into a per-location attribution graph with identity resolution across phone, device, loyalty, geofence, and payment-card hash. Both an external-facing surface buyers query directly AND a canonical unified-attribution-stream that downstream agents consume.

Early-adopter rate
$3,000–$5,000/mo
Minimum term
6 months
Context tuning
10 days · included

Early-adopter program

First 25 subscribers lock the early-adopter monthly rate for the full 6-month term and get priority influence over the skill backlog. Standard rate after the cap: $5,000–$10,000/mo.

Two paths to running this agent

Self-host with the free deployment guide and run your own instance, or rent the hosted agent and skip the build entirely. The skill library is the same either way — the rental ships with hosting, maintenance, and context-tuning included.

DIY

Self-host with the deployment guide

Free walkthrough of how to deploy offline attribution on your own infrastructure. You bring the engineering time and the integrations. You own every artifact end-to-end.

Effort
Yours
Time
Self-paced
Cost
Free
Guide coming soon

DFY — rental

Rent the hosted agent

We host the runtime, maintain the skill library, and tune the agent to your context at onboarding. You pay a monthly fee. No bespoke customization — new skills go through the shared backlog.

Effort
Ours
Onboarding
10 days
Cost
$3,000+/mo

What this agent owns

The unified per-location attribution graph. Wraps CallRail / Invoca / CallTrackingMetrics for calls, Foursquare / Placer.ai / SafeGraph for foot traffic, Square / Toast / Lightspeed / Clover / Shopify POS for receipts, and Google Ads / Meta / TikTok / GBP / GA4 for online-touchpoint data. Owns identity resolution, per-location attribution models (last-touch + position-based + data-driven with confidence intervals), and per-location ROAS / ROI calculation with significance gating. Produces the unified-attribution-stream consumed by lost-call-recovery, benchmarking, and anomaly-detection.

Install it where your team already works

The agent listens for inbound requests from any of these surfaces and acts inside its skill boundary.

  • Slack
  • Microsoft Teams
  • Email
  • Webhooks
  • REST API
  • Shopify
  • Google Sheets

Example asks

  • "@attrib what's the ROAS on the Denver paid-search campaign last 30 days?" (Slack)
  • Real-time webhook on every offline touchpoint (call answered, visit detected, purchase made)
  • Scheduled daily per-location attribution rollup with confidence intervals
  • Downstream agent request from lost-call-recovery / benchmarking / anomaly-detection

Skill library

Every skill in the rental package. Status reflects current development state — early-adopter subscribers influence which backlog skills move into development next.

In development

  • Call-tracking integration

    Wraps CallRail / Invoca / CallTrackingMetrics; ingests per-location call data with caller-side identity resolution.

    In development
  • Foot-traffic integration

    Adapters for Foursquare / Placer.ai / SafeGraph; ingests visit-event data per location with device-ID matching.

    In development
  • POS receipt integration

    Ingests receipt-level data from Square / Toast / Lightspeed / Clover / Shopify POS for revenue-side attribution.

    In development
  • Cross-touchpoint identity resolution

    Matches click → call → visit → receipt via phone, device ID, loyalty member ID, geofence event, and payment-card hash.

    In development
  • Per-location attribution models

    Runs last-touch + position-based + data-driven attribution per location with confidence intervals and significance gating.

    In development
  • Master-record sync

    Reads the operator's master record (addresses, hours, services, manager bios, license status) and triggers downstream actions on change.

    DIY walkthrough: /howto/how-to-write-a-master-record-for-multi-location-operations

    In development

Backlog — subscribers prioritize one at a time

These skills are mapped from the 248-loop SKU research backlog. We build one at a time, in sequence, with active subscribers voting on which goes next. One skill per quarter is included in the base rental; subscribers can request more through a separate skill-accelerator add-on.

  • Marketing-mix-modeling layer

    MMM layer for per-channel-per-location budget allocation suggestions + counterfactual scenario analysis.

    Backlog · subscriber-prioritized

Suggest a skill

The backlog is open-ended. If the skill you need is not on this list, propose it during onboarding or anytime through your subscriber Slack — every active subscriber gets a vote on what moves into development next.

What is and is not in the rental

Included

  • Hosted agent runtime + integrations
  • 10-day context tuning at onboarding (brand spec, master record, integration credentials, autonomy profile)
  • Maintained skill library — every skill listed above
  • 2 new skill from the shared backlog per quarter
  • Weekly + monthly usage reporting
  • Subscriber Slack for priority + escalation
  • Every artifact the agent produces is yours to keep

Not included

  • Bespoke skill development outside the shared backlog
  • Custom integrations beyond the listed surfaces
  • Strategy / executive layer — handled by the Fractional CMO engagement
  • Whole-stack orchestration of multiple agents — handled by the Setup Sprint or Fractional CMO
  • Initial build of the productized capability — see /implementations for the one-time setup engagement

Adjacent agents in the swarm

Offline attribution works cleanly alongside these agents. Subscribe to multiple to operate the full swarm; subscribe to one to start with the tightest pain point.

  • Lost-Call Recovery Agent

    Missed call → 30-second auto-text → callback link → CRM record — across every location, with a recovery-rate dashboard.

    $600–$1,200/mo · early adopter · min 6 months

  • Per-Location Performance Benchmarking Agent

    Compares every location to its peer cohort on the metrics that move budget — at 2σ thresholds with root-cause attribution.

    $1,500–$3,000/mo · early adopter · min 6 months

  • Anomaly Detection + Alerting Agent

    Cross-cutting consumer that subscribes to every agent stream + operator-side signal and surfaces correlated anomalies across the fleet.

    $500–$1,000/mo · early adopter · min 6 months

Lock the early-adopter rate before the first 25 fill up.

Skill library is still in development. Subscribers at this stage get the lower monthly rate locked for 6 months and priority influence over which backlog skills land first.