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Master Record Canonicalization Agent

Ingests every operator source system, resolves per-location fact conflicts, and emits the canonical master record downstream agents consume.

Hire the agent that owns the internal canonicalization layer every other agent depends on. Reads addresses, hours, services, manager bios, license status, and inventory snapshots from 4-7 disconnected systems; resolves conflicts via source-priority plus freshness-tiebreak with human-routing fallback; enforces per-vertical schema validation; emits change events; and maintains a versioned history for regulatory defense.

Minimum term
6 months
Context tuning
10 days · included
Book a consultation →Or self-host (DIY guide) →

How pricing works

Pricing is scoped to your operation in a 30-minute consultation — how many locations, which integrations, what context tuning we do at onboarding. After the call you receive a private checkout link with a fixed monthly number.

Two paths to running this agent

Self-host with the free deployment guide and run your own instance, or rent the hosted agent and skip the build entirely. The skill library is the same either way — the rental ships with hosting, maintenance, and context-tuning included.

DIY

Self-host with the deployment guide

Free walkthrough of how to deploy master record on your own infrastructure. You bring the engineering time and the integrations. You own every artifact end-to-end.

Effort
Yours
Time
Self-paced
Cost
Free
Read the deployment guide →

DFY — rental

Rent the hosted agent

We host the runtime, maintain the skill library, and tune the agent to your context at onboarding. You pay a monthly fee. No bespoke customization — new skills go through the shared backlog.

Effort
Ours
Onboarding
10 days
Cost
Scoped on call
Book a consultation →

What this agent owns

The internal canonicalization layer that sits above every external-facing agent. Owns conflict-resolution policy, integration glue, and change-event emission across Sheets, Airtable, Notion, Salesforce, HubSpot, GBP, Yext, Brightlocal, plus POS and HRIS sources. Does not own any external surface; hands off canonical facts to per-location-page-generator, GBP, citation, and local-content agents downstream.

Install it where your team already works

The agent listens for inbound requests from any of these surfaces and acts inside its skill boundary.

  • Slack
  • Microsoft Teams
  • Email
  • Webhooks
  • REST API
  • Google Business Profile API
  • Yext
  • BrightLocal
  • Google Sheets
  • Notion
  • Shopify

Example asks

  • Hourly scheduled sweep for systems without webhook support
  • Webhook on change for systems that support it (real-time)
  • "@records reconcile the Austin store — POS says we have a new service, GBP and the site don't reflect it" (Slack)
  • Downstream agent request when GBP or page-generator detects a conflict

Skill library

Every skill in the rental package. Status reflects current development state — early-adopter subscribers influence which backlog skills move into development next.

In development

Backlog — subscribers prioritize one at a time

These skills are mapped from the 248-loop SKU research backlog. We build one at a time, in sequence, with active subscribers voting on which goes next. One skill per quarter is included in the base rental; subscribers can request more through a separate skill-accelerator add-on.

  • Custom-system adapters

    Adapters for operator's bespoke CMS or proprietary POS systems beyond the Day-1 connector library.

    Backlog · subscriber-prioritized

Suggest a skill

The backlog is open-ended. If the skill you need is not on this list, propose it during onboarding or anytime through your subscriber Slack — every active subscriber gets a vote on what moves into development next.

What is and is not in the rental

Included

  • Hosted agent runtime + integrations
  • 10-day context tuning at onboarding (brand spec, master record, integration credentials, autonomy profile)
  • Maintained skill library — every skill listed above
  • 2 new skill from the shared backlog per quarter
  • Weekly + monthly usage reporting
  • Subscriber Slack for priority + escalation
  • Every artifact the agent produces is yours to keep

Not included

  • Bespoke skill development outside the shared backlog
  • Custom integrations beyond the listed surfaces
  • Strategy / executive layer — handled by the Fractional CMO engagement
  • Whole-stack orchestration of multiple agents — handled by the Setup Sprint or Fractional CMO
  • Initial build of the productized capability — see /implementations for the one-time setup engagement

Adjacent agents in the swarm

Master record works cleanly alongside these agents. Subscribe to multiple to operate the full swarm; subscribe to one to start with the tightest pain point.

  • Brand-Spec Authoring + Maintenance Agent

    Produces and maintains the canonical brand spec every content-producing agent's brand-voice gate enforces.

    Min 6-month term · context tuning included at onboarding

  • Vertical Compliance Overlay Manager Agent

    Produces and maintains per-vertical + per-jurisdiction compliance overlays every content-producing agent loads at runtime.

    Min 6-month term · context tuning included at onboarding

  • Per-Location Page Generator Agent

    Produces canonical location + service pages with schema.org markup, distinctness gating, and master-record sync.

    Min 6-month term · context tuning included at onboarding

See all five agents →

Book a consultation to hire master record.

Thirty minutes. We scope your operation — locations, integrations, compliance shape, where the agent runs first — and follow up with a fixed monthly number and a private checkout link. Skill library is still in development; first subscribers shape the backlog.

Book a consultation →Read the architecture cornerstone