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Brand-Spec Authoring + Maintenance Agent

Produces and maintains the canonical brand spec every content-producing agent's brand-voice gate enforces.

Hire the agent that turns brand-guideline PDFs into a structured spec a programmatic voice gate can enforce. Extracts voice attributes from existing artifacts, authors structured rules on 5-7 dimensions (tone, formality, lexicon, sentence structure, claims, prohibitions, contractions), maintains a forbidden-phrase library and claims allowlist with substantiation evidence, and versions every change PR-style with multi-stakeholder review.

Minimum term
6 months
Context tuning
10 days · included

How pricing works

Pricing is scoped to your operation in a 30-minute consultation — how many locations, which integrations, what context tuning we do at onboarding. After the call you receive a private checkout link with a fixed monthly number.

Two paths to running this agent

Self-host with the free deployment guide and run your own instance, or rent the hosted agent and skip the build entirely. The skill library is the same either way — the rental ships with hosting, maintenance, and context-tuning included.

DIY

Self-host with the deployment guide

Free walkthrough of how to deploy the brand spec agent on your own infrastructure. You bring the engineering time and the integrations. You own every artifact end-to-end.

Effort
Yours
Time
Self-paced
Cost
Free

DFY — rental

Rent the hosted agent

We host the runtime, maintain the skill library, and tune the agent to your context at onboarding. You pay a monthly fee. No bespoke customization — new skills go through the shared backlog.

Effort
Ours
Onboarding
10 days
Cost
Scoped on call

What this agent owns

The canonical brand spec — voice, tone, lexicon, forbidden phrases, claims allowlist, contraction policy — consumed by every content-producing agent's brand-voice-gate skill. Versioned with PR-style multi-stakeholder review across corporate, franchisee council, and legal. Drift-monitored against shipped content. Second leg of the foundation triad (facts + voice + rules). Greenfield surface: no vendor SaaS today produces a structured spec.

Install it where your team already works

The agent listens for inbound requests from any of these surfaces and acts inside its skill boundary.

  • Slack
  • Microsoft Teams
  • Email
  • Webhooks
  • REST API
  • GitHub
  • Notion
  • Google Sheets

Example asks

  • Week-1 initial spec creation — ingests existing artifacts + interviews brand owner + drafts v0
  • PR-style review when stakeholders propose changes (Slack thread → spec proposal → merge)
  • Monthly scheduled drift audit — flags >5% editorial-override rate as drift signal
  • "@brand can we add 'sustainably-sourced' to the claims allowlist? Here is the FTC substantiation." (Slack)

Skill library

Every skill in the rental package. Status reflects current development state — early-adopter subscribers influence which backlog skills move into development next.

In development

Backlog — subscribers prioritize one at a time

These skills are mapped from the 248-loop SKU research backlog. We build one at a time, in sequence, with active subscribers voting on which goes next. One skill per quarter is included in the base rental; subscribers can request more through a separate skill-accelerator add-on.

  • Voice-drift detection

    Compares shipped content against the current spec and surfaces drift when editorial-override rates exceed threshold (P005).

    P005

    Backlog · subscriber-prioritized

Suggest a skill

The backlog is open-ended. If the skill you need is not on this list, propose it during onboarding or anytime through your subscriber Slack — every active subscriber gets a vote on what moves into development next.

What is and is not in the rental

Included

  • Hosted agent runtime + integrations
  • 10-day context tuning at onboarding (brand spec, master record, integration credentials, autonomy profile)
  • Maintained skill library — every skill listed above
  • 2 new skill from the shared backlog per quarter
  • Weekly + monthly usage reporting
  • Subscriber Slack for priority + escalation
  • Every artifact the agent produces is yours to keep

Not included

  • Bespoke skill development outside the shared backlog
  • Custom integrations beyond the listed surfaces
  • Strategy / executive layer — handled by the Fractional CMO engagement
  • Whole-stack orchestration of multiple agents — handled by the Setup Sprint or Fractional CMO
  • Initial build of the productized capability — see /implementations for the one-time setup engagement

Adjacent agents in the swarm

Brand spec works cleanly alongside these agents. Subscribe to multiple to operate the full swarm; subscribe to one to start with the tightest pain point.

  • Master Record Canonicalization Agent

    Ingests every operator source system, resolves per-location fact conflicts, and emits the canonical master record downstream agents consume.

    Min 6-month term · context tuning included at onboarding

  • Vertical Compliance Overlay Manager Agent

    Produces and maintains per-vertical + per-jurisdiction compliance overlays every content-producing agent loads at runtime.

    Min 6-month term · context tuning included at onboarding

  • Per-Location Page Generator Agent

    Produces canonical location + service pages with schema.org markup, distinctness gating, and master-record sync.

    Min 6-month term · context tuning included at onboarding

Request a consultation to hire the brand spec agent.

Thirty minutes. We scope your operation — locations, integrations, compliance shape, where the agent runs first — and follow up with a fixed monthly number and a private checkout link. Skill library is still in development; first subscribers shape the backlog.

Free — before you talk to anyone

The Scope and Sequence Sheet

Get the deliverable list for this engagement in writing — every artifact, the week it lands, and exactly what you own at the end.

  • The full deliverable list: code, prompts, configs, playbooks, vendor selections, and training material — all of it yours.
  • The week-by-week timeline, with the checkpoint that ends each phase.
  • The scoping questions worth answering before any call, so the first conversation starts at the real problem.

Opens on this page immediately. No attachment, no waiting on an email.