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Agent for hire · All agents

Brand-Spec Authoring + Maintenance Agent

Produces and maintains the canonical brand spec every content-producing agent's brand-voice gate enforces.

Hire the agent that turns brand-guideline PDFs into a structured spec a programmatic voice gate can enforce. Extracts voice attributes from existing artifacts, authors structured rules on 5-7 dimensions (tone, formality, lexicon, sentence structure, claims, prohibitions, contractions), maintains a forbidden-phrase library and claims allowlist with substantiation evidence, and versions every change PR-style with multi-stakeholder review.

Early-adopter rate
$2,000–$3,500/mo
Minimum term
6 months
Context tuning
10 days · included

Early-adopter program

First 25 subscribers lock the early-adopter monthly rate for the full 6-month term and get priority influence over the skill backlog. Standard rate after the cap: $3,000–$6,000/mo.

Two paths to running this agent

Self-host with the free deployment guide and run your own instance, or rent the hosted agent and skip the build entirely. The skill library is the same either way — the rental ships with hosting, maintenance, and context-tuning included.

DIY

Self-host with the deployment guide

Free walkthrough of how to deploy brand spec on your own infrastructure. You bring the engineering time and the integrations. You own every artifact end-to-end.

Effort
Yours
Time
Self-paced
Cost
Free

DFY — rental

Rent the hosted agent

We host the runtime, maintain the skill library, and tune the agent to your context at onboarding. You pay a monthly fee. No bespoke customization — new skills go through the shared backlog.

Effort
Ours
Onboarding
10 days
Cost
$2,000+/mo

What this agent owns

The canonical brand spec — voice, tone, lexicon, forbidden phrases, claims allowlist, contraction policy — consumed by every content-producing agent's brand-voice-gate skill. Versioned with PR-style multi-stakeholder review across corporate, franchisee council, and legal. Drift-monitored against shipped content. Second leg of the foundation triad (facts + voice + rules). Greenfield surface: no vendor SaaS today produces a structured spec.

Install it where your team already works

The agent listens for inbound requests from any of these surfaces and acts inside its skill boundary.

  • Slack
  • Microsoft Teams
  • Email
  • Webhooks
  • REST API
  • GitHub
  • Notion
  • Google Sheets

Example asks

  • Week-1 initial spec creation — ingests existing artifacts + interviews brand owner + drafts v0
  • PR-style review when stakeholders propose changes (Slack thread → spec proposal → merge)
  • Monthly scheduled drift audit — flags >5% editorial-override rate as drift signal
  • "@brand can we add 'sustainably-sourced' to the claims allowlist? Here's the FTC substantiation." (Slack)

Skill library

Every skill in the rental package. Status reflects current development state — early-adopter subscribers influence which backlog skills move into development next.

In development

  • Voice-attribute extraction

    Extracts voice attributes from existing brand artifacts — PDFs, past social posts, email archive, top-performing past content.

    In development
  • Structured spec authoring

    Authors a structured spec on 5-7 dimensions: tone, formality, lexicon, sentence-structure, claims, prohibitions, contractions policy.

    DIY walkthrough: /howto/how-to-set-up-a-brand-voice-gate-for-50-locations

    In development
  • Forbidden-phrase library

    Maintains a forbidden-phrase library with regex + semantic-match enforcement consumed by every brand-voice gate.

    In development
  • Claims allowlist with substantiation evidence

    Maintains the approved-claims allowlist with linked substantiation evidence (data, citations) for FTC-defensible content.

    In development
  • PR-style versioning + multi-stakeholder review

    Versions every spec change PR-style across corporate, franchisee council, and legal — critical for franchise ownership models.

    In development
  • Brand-voice gate

    Scores every draft output against the brand spec; auto-publishes at 0.88+, routes lower scores to editorial queue.

    DIY walkthrough: /howto/how-to-set-up-a-brand-voice-gate-for-50-locations

    In development

Backlog — subscribers prioritize one at a time

These skills are mapped from the 248-loop SKU research backlog. We build one at a time, in sequence, with active subscribers voting on which goes next. One skill per quarter is included in the base rental; subscribers can request more through a separate skill-accelerator add-on.

  • Voice-drift detection

    Compares shipped content against the current spec and surfaces drift when editorial-override rates exceed threshold (P005).

    P005

    Backlog · subscriber-prioritized

Suggest a skill

The backlog is open-ended. If the skill you need is not on this list, propose it during onboarding or anytime through your subscriber Slack — every active subscriber gets a vote on what moves into development next.

What is and is not in the rental

Included

  • Hosted agent runtime + integrations
  • 10-day context tuning at onboarding (brand spec, master record, integration credentials, autonomy profile)
  • Maintained skill library — every skill listed above
  • 2 new skill from the shared backlog per quarter
  • Weekly + monthly usage reporting
  • Subscriber Slack for priority + escalation
  • Every artifact the agent produces is yours to keep

Not included

  • Bespoke skill development outside the shared backlog
  • Custom integrations beyond the listed surfaces
  • Strategy / executive layer — handled by the Fractional CMO engagement
  • Whole-stack orchestration of multiple agents — handled by the Setup Sprint or Fractional CMO
  • Initial build of the productized capability — see /implementations for the one-time setup engagement

Adjacent agents in the swarm

Brand spec works cleanly alongside these agents. Subscribe to multiple to operate the full swarm; subscribe to one to start with the tightest pain point.

  • Master Record Canonicalization Agent

    Ingests every operator source system, resolves per-location fact conflicts, and emits the canonical master record downstream agents consume.

    $2,000–$4,000/mo · early adopter · min 6 months

  • Vertical Compliance Overlay Manager Agent

    Produces and maintains per-vertical + per-jurisdiction compliance overlays every content-producing agent loads at runtime.

    $2,500–$4,500/mo · early adopter · min 6 months

  • Per-Location Page Generator Agent

    Produces canonical location + service pages with schema.org markup, distinctness gating, and master-record sync.

    $1,500–$2,500/mo · early adopter · min 6 months

Lock the early-adopter rate before the first 25 fill up.

Skill library is still in development. Subscribers at this stage get the lower monthly rate locked for 6 months and priority influence over which backlog skills land first.