Done-for-you offer · Fractional CMO with AI Swarm · measurement 4-skill bundle · measurement agent
Per-location cross-channel attribution rollup for multi- location retail, multi-unit franchise, multi-location service brand, multi-location healthcare, DTC ecommerce, and PE-sponsored portfolio operators — Collect + Model + Validate + Attest 4-skill bundle on the measurement agent, under a 5-anchor compliance overlay anchored on FTC + Endorsement Guides + Fake Review Rule + Lanham + per-state UDAP + per-vertical + per-state attorney comparative-advertising when attribution drives performance claims, CCPA Sensitive + MHMDA + Colorado Sensitive + GDPR + IAB TCF + Google Consent Mode v2 + Apple ATT, per-platform terms + hashed-PII + CAPI requirements, SOX + ASC 606 + Caremark when MTA drives reported revenue, and NIST AI RMF + EU AI Act Article 50 + per-vendor LLM zero-retention
You attribute per-location per-channel conversion across paid search, paid social, programmatic display, CTV, retail media, organic, email, SMS, affiliate, and offline. CCPA Section 1798.140(ae) + CPRA Sensitive Personal Information Section 1798.121 + Washington MHMDA + Colorado CPA Sensitive + Connecticut CTDPA + Texas TDPSA + Oregon OCPA + state-comprehensive-privacy + GDPR + UK GDPR + IAB TCF v2.2 + Google Consent Mode v2 + Apple ATT + Safari ITP + Firefox ETP + Chrome cookie-deprecation posture govern per-event identity. Per-platform terms (Meta Business Tools Terms + Google Customer Match Terms + TikTok Advertising Terms + LinkedIn Marketing Terms + Pinterest Advertising Terms) + per-platform hashed-PII + per-platform CAPI requirements govern per-platform server-side conversion. FTC Section 5 + FTC Endorsement Guides + FTC Fake Review Rule (effective October 2024) + Lanham Act + per-state UDAP + per-vertical product-claim regulator (FDA OPDP + DEA + DISCUS + cannabis + FDA CTP + FTC Health Products + state insurance + state real-estate + state medical-board) + per-state attorney comparative-advertising (ABA Model Rule 7.1-7.5) apply when attribution rollups drive operator-facing performance claims. SOX 404 + Section 302 + Section 906 attestation + ASC 606 + ASC 605 revenue-recognition + In re Caremark (Del Ch 1996) + Stone v Ritter (Del 2006) + Marchand v Barnhill (Del 2019) GP-fiduciary apply when MTA drives reported revenue. NIST AI RMF + ISO 42001 + EU AI Act (Regulation 2024/1689) Article 13 + Article 14 + Article 26 + Article 50 + per-vendor LLM zero-retention apply when AI summarizes attribution. The MMM, MTA, analytics, tag management, server-side CAPI, identity resolution, warehouse, and BI vendors below ship strong primitives. The orchestration above them is operator-side architecture. You keep all subscriptions, posture libraries, reconciliation flows, and audit trail. You keep the ability to in-house at any time.
Published September 28, 2026
The real ecosystem this sits above
MMM + MTA + incrementality
MMM: Meta Robyn, Google Meridian, Recast, Marketing Mix Modeling open-source, Nielsen, Analytic Edge, Marketing Evolution. MTA: Northbeam, Triple Whale, Rockerbox, Funnel.io, Measured, Wicked Reports. Each ships strong primitives. Incrementality testing (geo-experiments + holdout tests + matched-market tests + ghost-bidding tests + conversion-lift studies) + MMM-vs-MTA reconciliation above them is operator-side architecture.
Analytics + tag management + server-side CAPI + identity
Analytics: GA4, Adobe Analytics, Snowplow, Mixpanel, Amplitude, Heap. Tag management: Google Tag Manager, Tealium iQ, Segment, Tealium server-side. Server- side CAPI: Meta Conversions API, Google Enhanced Conversions, TikTok Events API, LinkedIn CAPI, Snap CAPI. Identity: LiveRamp RampID, ID5, The Trade Desk Unified ID 2.0. Each ships strong primitives. Per-platform terms + hashed-PII + CAPI compliance + Apple ATT + IAB TCF v2.2 + Google Consent Mode v2 + Sensitive Personal Information handling above them is operator-side architecture.
Warehouse + BI + policy-as-code + WORM
Warehouse: Snowflake, BigQuery, Databricks, Redshift. BI: Looker, Tableau, Power BI, Mode, Hex. Policy-as- code: OPA Rego, AWS Cedar, Casbin, Cerbos, Oso. WORM: AWS S3 Object Lock, GCS retention, Azure Blob immutable, Snowflake Time Travel. Each ships strong primitives. The 5-anchor compliance gate is operator-side architecture.
Frequently asked
What does per-location cross-channel attribution rollup deliver, and how does the 4-skill bundle decompose?
An orchestration layer above the operator MMM + MTA + analytics + tag management + server-side conversion API + identity resolution + warehouse + BI + policy-as-code + WORM-storage stack that delivers per-location cross-channel attribution rollups across paid search, paid social, programmatic display, CTV, retail media, organic, email, SMS, affiliate, and offline channels. The bundle operates under operator-counsel-and-privacy-officer-and-AI-governance-team-approved FTC + Endorsement Guides + Fake Review Rule + Lanham + per-state UDAP + CCPA + GDPR + IAB TCF + Google Consent Mode + Apple ATT + per-platform terms + SOX + ASC 606 + Caremark + NIST AI RMF + EU AI Act Article 50 + per-vendor LLM zero-retention gates. Skill 1 — Collect: collect per-event per-location per-channel data through operator tag management (Google Tag Manager + Tealium iQ + Segment + Tealium server-side — operator chooses) + server-side conversion API (Meta Conversions API + Google Enhanced Conversions + TikTok Events API + LinkedIn CAPI + Snap CAPI — operator chooses) + analytics (GA4 + Adobe Analytics + Snowplow + Mixpanel + Amplitude + Heap — operator chooses) under operator-counsel-approved per-platform terms (Meta Business Tools Terms + Google Customer Match Terms + TikTok + LinkedIn + Pinterest Advertising Terms) + per-platform hashed-PII + per-platform CAPI requirements + IAB TCF v2.2 + Google Consent Mode v2 + Apple ATT + ITP + browser-side privacy posture. Skill 2 — Model: model per-channel contribution through operator MMM (Meta Robyn + Google Meridian + Recast + Marketing Mix Modeling open-source + Nielsen + Analytic Edge + Marketing Evolution — operator chooses) + MTA (Northbeam + Triple Whale + Rockerbox + Funnel.io + Measured + Wicked Reports — operator chooses) into operator warehouse (Snowflake + BigQuery + Databricks + Redshift — operator chooses) and identity resolution (LiveRamp RampID + ID5 + The Trade Desk Unified ID 2.0 — operator chooses) under operator-counsel-approved identity-resolution posture + per-vendor sub-processor + per-vendor international-transfer + Sensitive Personal Information handling per CCPA Section 1798.121 + Section 1798.140(ae) + Washington MHMDA + Colorado CPA Sensitive + GDPR Article 9 special-category. Skill 3 — Validate: validate model output against incrementality tests (geo-experiments + holdout tests + matched-market tests + ghost-bidding tests + conversion-lift studies) and cross-check MMM vs MTA reconciliation under operator-counsel-and-finance-team-approved SOX 404 + Section 302 + Section 906 attestation when MTA drives reported revenue + ASC 606 + ASC 605 revenue-recognition rules. Validate enforces FTC Section 5 + FTC Endorsement Guides (updated 2023, 16 CFR Part 255) + FTC Fake Review Rule (effective October 2024) + Lanham Act 15 USC 1125(a) + per-state UDAP + per-vertical product-claim regulator (FDA OPDP + DEA + DISCUS + cannabis + FDA CTP + FTC Health Products + state insurance + state real-estate + state medical-board) + per-state attorney comparative-advertising (ABA Model Rule 7.1-7.5) when attribution rollups drive operator-facing performance claims (paid + organic case studies, board decks, LP letters). Skill 4 — Attest: emit per-location per-channel per-period attestation (per-platform CAPI compliance + per-platform hashed-PII compliance + per-vendor sub-processor + per-vendor international-transfer + Sensitive Personal Information handling + Apple ATT + IAB TCF + Google Consent Mode coverage + incrementality-test evidence + MMM-vs-MTA reconciliation + SOX 404 + ASC 606 alignment when revenue-reported + EU AI Act Article 50 marking when AI-summarized + per-vendor LLM zero-retention + counsel-policy-version) to the operator WORM audit trail.
Where does single-vendor MMM or MTA tooling stop compounding for per-location cross-channel attribution rollup at multi-location-retail scale?
Single-vendor MMM is solved. Meta Robyn + Google Meridian + Recast + Marketing Mix Modeling open-source + Nielsen + Analytic Edge + Marketing Evolution ship strong managed MMM. Single-vendor MTA is solved. Northbeam + Triple Whale + Rockerbox + Funnel.io + Measured + Wicked Reports ship strong MTA. Analytics: GA4 + Adobe Analytics + Snowplow + Mixpanel + Amplitude + Heap ship strong primitives. Tag management: Google Tag Manager + Tealium iQ + Segment + Tealium server-side. CAPI: Meta Conversions API + Google Enhanced Conversions + TikTok Events API + LinkedIn CAPI + Snap CAPI. Identity: LiveRamp RampID + ID5 + The Trade Desk Unified ID 2.0. Warehouse: Snowflake + BigQuery + Databricks + Redshift. BI: Looker + Tableau + Power BI + Mode + Hex. The compound case the measurement agent has to handle is the one where (a) operator runs 50-1,500 locations × per-channel (paid search + paid social + programmatic display + CTV + retail media + organic + email + SMS + affiliate + offline) × per-period × per-vertical, (b) CCPA Section 1798.140(ae) + CPRA Sensitive Personal Information Section 1798.121 + Washington MHMDA + Colorado CPA Sensitive + Connecticut CTDPA + Texas TDPSA + Oregon OCPA + state-comprehensive-privacy + GDPR Articles 5 + 6 + 9 + 25 + 26 + 28 + 30 + 32 + 35 DPIA + ePrivacy + UK GDPR + EU DSA + COPPA + AADC + cookie consent + IAB TCF v2.2 + Google Consent Mode v2 + Apple ATT + Safari ITP + Firefox ETP + Chrome cookie-deprecation posture apply, (c) per-platform terms (Meta Business Tools Terms + Google Customer Match Terms + TikTok Advertising Terms + LinkedIn Marketing Terms + Pinterest Advertising Terms) + per-platform hashed-PII + per-platform CAPI requirements + per-platform consent-pass-through apply, (d) FTC Section 5 + FTC Endorsement Guides (updated 2023) + FTC Fake Review Rule (effective October 2024) + Lanham Act + per-state UDAP + per-vertical product-claim regulator (FDA OPDP + DEA + DISCUS + cannabis + FDA CTP + FTC Health Products + state insurance + state real-estate + state medical-board) + per-state attorney comparative-advertising (ABA Model Rule 7.1-7.5) apply when attribution drives operator-facing performance claims, (e) SOX 404 + Section 302 + Section 906 attestation when MTA drives reported revenue + ASC 606 + ASC 605 revenue-recognition + per-portco board-fiduciary under In re Caremark (Del Ch 1996) + Stone v Ritter (Del 2006) + Marchand v Barnhill (Del 2019) apply when attribution feeds financial reporting, (f) NIST AI RMF + ISO 42001 + EU AI Act (Regulation 2024/1689) Article 13 + Article 14 + Article 26 + Article 50 generative-content marking when AI-summarized + per-vendor LLM zero-retention apply. Without an orchestration layer above the vendors, per-platform hashed-PII + per-platform CAPI posture fragments, Apple ATT + IAB TCF + Google Consent Mode coverage breaks per channel, Sensitive Personal Information handling fragments under CCPA Section 1798.121 + MHMDA + Colorado Sensitive + GDPR Article 9, MMM-vs-MTA reconciliation drifts, incrementality-test evidence goes uncollected, SOX 404 + ASC 606 attestation when revenue-reported breaks, FTC + Lanham + per-state UDAP posture goes unmaintained when attribution drives operator-facing claims, EU AI Act Article 50 marking fragments when AI-summarized, per-vendor LLM zero-retention fragments. The orchestration above the vendors is what holds the cross-platform + cross-location + cross-period invariants.
How does Skill 3 Validate handle SOX + ASC 606 + Caremark when MTA drives reported revenue?
When MTA outputs drive reported revenue (channel-contribution feeds into board decks, LP letters, public filings, or any externally reported revenue figure), SOX 404 + Section 302 + Section 906 attestation requirements attach. Validate enforces ASC 606 + ASC 605 revenue-recognition rules — channel contribution that reports revenue must reconcile to the operator’s general ledger; differences must be documented + reconciled + signed-off under operator-counsel-and-finance-team-approved policy. In re Caremark (Del Ch 1996) + Stone v Ritter (Del 2006) + Marchand v Barnhill (Del 2019) require board officers to maintain reasonable information + reporting + oversight systems; the MTA + MMM reconciliation cycle itself is one such information system. Per-portco board-fiduciary attaches when the operator is PE-sponsored or public-portfolio. Validate runs incrementality tests (geo-experiments + holdout tests + matched-market tests + ghost-bidding tests + conversion-lift studies) on a rolling cadence to validate MMM channel decomposition; deviations between MMM and MTA + deviations between MMM and incrementality tests get flagged for finance + audit review. SOX 404 attestation evidence + ASC 606 reconciliation evidence + incrementality-test evidence + MMM-vs-MTA reconciliation evidence all write to WORM audit trail with rule-citation evidence + case-citation evidence + counsel-policy-version + finance-team-policy-version.
What compliance does the orchestration enforce, and how does it map to FTC + CCPA Sensitive + GDPR + per-platform CAPI + SOX + ASC 606 + Caremark + NIST AI RMF + EU AI Act Article 50?
Five anchors. Anchor 1 — FTC + Endorsement Guides + Fake Review Rule + Lanham + per-state UDAP + per-vertical + per-state attorney comparative when attribution drives performance claims. FTC Section 5 + FTC Endorsement Guides (updated 2023, 16 CFR Part 255) + FTC Fake Review Rule (effective October 2024) + Lanham Act 15 USC 1125(a) + per-state UDAP + per-vertical product-claim regulator (FDA OPDP + DEA + DISCUS + per-state cannabis-regulator + FDA Center for Tobacco Products + FTC Health Products Compliance Guidance + state insurance + state real-estate + state medical/dental/legal/accounting board) + per-state attorney comparative-advertising (ABA Model Rule 7.1-7.5) when attribution rollups drive operator-facing performance claims. Anchor 2 — CCPA Sensitive + GDPR + state-comprehensive-privacy + IAB TCF + Google Consent Mode + Apple ATT. CCPA Section 1798.140(ae) + CPRA Sensitive Personal Information Section 1798.121 + Washington MHMDA + Colorado CPA Sensitive + Connecticut CTDPA + Texas TDPSA + Oregon OCPA + state-comprehensive-privacy + GDPR Articles 5 + 6 + 9 + 25 + 26 + 28 + 30 + 32 + 35 DPIA + ePrivacy + UK GDPR + EU DSA Article 16 + Article 28 + COPPA + AADC + cookie consent + IAB TCF v2.2 + Google Consent Mode v2 + Apple ATT + Safari ITP + Firefox ETP + Chrome cookie-deprecation posture. Anchor 3 — Per-platform terms + hashed-PII + CAPI. Meta Business Tools Terms + Google Customer Match Terms + TikTok Advertising Terms + LinkedIn Marketing Terms + Pinterest Advertising Terms + per-platform hashed-PII (SHA-256 normalization rules) + per-platform CAPI requirements (deduplication keys + event_id + match-quality scoring) + per-platform consent-pass-through. Anchor 4 — SOX + ASC 606 + Caremark when MTA drives reported revenue. SOX 404 + Section 302 + Section 906 attestation + ASC 606 + ASC 605 revenue-recognition + per-portco board-fiduciary under In re Caremark (Del Ch 1996) + Stone v Ritter (Del 2006) + Marchand v Barnhill (Del 2019). Anchor 5 — NIST AI RMF + ISO 42001 + EU AI Act Article 50 + per-vendor LLM zero-retention. NIST AI RMF (NIST AI 100-1) Map + Measure + Manage + ISO/IEC 42001 Clause 8 + EU AI Act (Regulation 2024/1689) Article 13 + Article 14 + Article 26 + Article 50 generative-content marking when AI-summarized + per-vendor LLM zero-retention attestation chain (OpenAI Enterprise + Anthropic + Google Vertex + Azure OpenAI + AWS Bedrock zero-retention). Broader gate enforced via policy-as-code. WORM audit trail with per-statute retention per operator counsel policy.
What does the engagement look like across Tier 1 → Tier 2 → Tier 3, and what does the Tier 3 reporting cycle commit to?
Tier 1 AI Readiness Assessment ($10k, 2-3 weeks): audits the operator current per-location cross-channel attribution rollup posture; gap-pack identifies which per-platform CAPI lacks consent-pass-through + hashed-PII posture, which per-platform terms posture is stale, which lacks Apple ATT + IAB TCF + Google Consent Mode coverage, which lacks Sensitive Personal Information handling under CCPA Section 1798.121 + MHMDA + Colorado Sensitive + GDPR Article 9, which lacks FTC + Endorsement Guides + Fake Review Rule + Lanham + per-state UDAP + per-vertical + per-state attorney comparative-advertising posture when attribution drives performance claims, which lacks SOX 404 + ASC 606 reconciliation when MTA drives reported revenue, whether incrementality testing is wired (geo-experiments + holdout tests + matched-market tests + ghost-bidding tests + conversion-lift studies), whether MMM-vs-MTA reconciliation runs on cadence, whether NIST AI RMF + ISO 42001 + EU AI Act Article 13/14/50 is wired, whether per-vendor LLM zero-retention attestation chain is maintained. Tier 2 AI Swarm Setup Sprint ($25-50k, 4-8 weeks): builds the 4-skill bundle on the measurement agent, wires MMM + MTA + analytics + tag management + server-side CAPI + identity resolution + warehouse + BI + policy-as-code + WORM-storage (operator-chosen subset), configures the operator-counsel-and-privacy-officer-and-finance-team-and-AI-governance-team-approved per-platform CAPI posture + per-platform hashed-PII posture + per-platform consent-pass-through + Apple ATT + IAB TCF v2.2 + Google Consent Mode v2 + Sensitive Personal Information handling + FTC + Endorsement Guides + Fake Review Rule + Lanham + per-state UDAP + per-vertical + per-state attorney comparative-advertising posture + SOX 404 + ASC 606 reconciliation flow + incrementality-test cadence + MMM-vs-MTA reconciliation cadence + Caremark + Stone v Ritter + Marchand v Barnhill GP-fiduciary attestation when PE-sponsored + NIST AI RMF + ISO 42001 + EU AI Act Article 13/14/50 + per-vendor LLM zero-retention attestation chain, runs 30-day shadow + canary with Validate in audit-only before flipping to enforce-mode. Tier 3 Fractional CMO with AI Swarm ($15-25k/month, 6-month minimum): continues with continuous Collect + Model + Validate + Attest. Tier 3 reporting is a 6-workstream pre-engagement-baseline reporting cycle (per-platform CAPI + hashed-PII + consent-pass-through coverage rate + Apple ATT + IAB TCF + Google Consent Mode coverage rate + Sensitive Personal Information handling posture freshness + FTC + Endorsement Guides + Fake Review Rule + Lanham + per-state UDAP + per-vertical + per-state attorney comparative-advertising posture freshness when attribution drives operator-facing claims + SOX 404 + ASC 606 reconciliation freshness when MTA drives reported revenue + incrementality-test cadence + MMM-vs-MTA reconciliation cadence + EU AI Act Article 50 marking + per-vendor LLM zero-retention attestation + WORM audit-trail completeness) measured against the operator pre-engagement baseline. Reporting carries explicit caveats sit outside Completions control + attorney-client privilege preservation.
Who owns the MMM, the MTA, the warehouse, the CAPI configurations, the per-platform terms posture, and the audit trail?
Operator owns every artifact. MMM subscription or open-source (Meta Robyn + Google Meridian + Recast + Marketing Mix Modeling open-source + Nielsen + Analytic Edge + Marketing Evolution — operator chooses) runs under operator account. MTA subscription (Northbeam + Triple Whale + Rockerbox + Funnel.io + Measured + Wicked Reports — operator chooses) runs under operator billing. Analytics (GA4 + Adobe Analytics + Snowplow + Mixpanel + Amplitude + Heap — operator chooses) runs under operator account. Tag management (Google Tag Manager + Tealium iQ + Segment + Tealium server-side — operator chooses) runs under operator account. Server-side CAPI (Meta Conversions API + Google Enhanced Conversions + TikTok Events API + LinkedIn CAPI + Snap CAPI) runs under operator-controlled ad accounts. Identity resolution (LiveRamp RampID + ID5 + The Trade Desk Unified ID 2.0 — operator chooses) runs under operator account. Warehouse (Snowflake + BigQuery + Databricks + Redshift — operator chooses) runs under operator account. BI (Looker + Tableau + Power BI + Mode + Hex — operator chooses) runs under operator billing. LLM provider contracts (OpenAI Enterprise + Anthropic API + Google Vertex AI + Microsoft Azure OpenAI Service + AWS Bedrock — operator chooses) run under operator account with operator-counsel-approved DPAs + zero-retention attestation. The operator-counsel-and-privacy-officer-and-finance-team-and-AI-governance-team-approved per-platform terms register + per-platform CAPI posture register + per-platform hashed-PII posture register + Apple ATT + IAB TCF + Google Consent Mode coverage policy + Sensitive Personal Information handling policy + FTC + Endorsement Guides + Fake Review Rule + Lanham + per-state UDAP + per-vertical + per-state attorney comparative-advertising posture + SOX 404 + ASC 606 reconciliation flow + Caremark + Stone v Ritter + Marchand v Barnhill attestation + NIST AI RMF + ISO 42001 + EU AI Act Article 13/14/50 + Article 50 marking flow + per-vendor LLM zero-retention attestation chain records all live in operator counsel + privacy + finance + AI-governance repo. The Collect + Model + Validate + Attest skill code lives in operator code repo. The policy-as-code policies live in operator code repo, counsel-aligned. The WORM audit trail lives on operator-controlled cloud storage. Completions owns the orchestration knowledge and transfers it under the Tier 3 transition path (30-60 days at engagement end). Completions credentials revoke on engagement-end.
Engage Completions
Start with the AI Readiness Assessment (Tier 1, 2-3 weeks, $10k). Hand off to Tier 2 AI Swarm Setup Sprint ($25-50k, 4-8 weeks). Continue under Tier 3 Fractional CMO with AI Swarm ($15-25k/mo, 6-month minimum, 1-2 days/wk embedded).
Related reading
- Done-for-you per-location multi-model attribution at multi-store scale (the adjacent per-location multi- model attribution paired with this cross-channel rollup)
- AI agent governance (the broader governance posture this attribution rollup operates within)
- Fractional CMO with AI Swarm (Tier 3 engagement that operates the attribution rollup cycle)