Completions

Done-for-you offer · Fractional CMO with AI Swarm · gbp-agent 4-skill bundle · gbp-agent

Post-crisis Google Business Profile repair for multi-unit franchise, multi-location service brand, multi-location retail, multi-location healthcare, and PE-sponsored portfolio operators — Triage + Repair + Verify + Attest 4-skill bundle on the gbp-agent, under a 5-anchor compliance overlay anchored on Google Business Profile Guidelines + per-platform listing policy, FTC Fake Review Rule + FTC Endorsement Guides + Lanham Act + Section 230 + state-AG astroturfing, crisis communication + SEC Reg FD + Reg S-K Item 1.05 + per-state breach + per-state defamation + anti-SLAPP + per-vertical regulator, ADA + WCAG + EU EAA + per-state language access, and NIST AI RMF + EU AI Act + privacy + DSA + COPPA + AADC

You operate 50-1,500 service-brand locations with per-location GBP listings + per-location review ecosystems + per-location search-result presence + per-location reputation dependencies. Crisis events (operational incidents with public exposure, public-safety events, executive misconduct, legal action, product-safety events, viral employee-conduct incidents, GBP suspension waves, mass-review-bombing campaigns, competitor astroturfing) damage all of these simultaneously. Google Business Profile Guidelines + Google Posts policy + Google Reviews policy + Bing Places Guidelines + Apple Business Connect + Yelp content guidelines + Meta Pages policy govern listing repair + reinstatement. FTC Fake Review Rule 16 CFR Part 465 (effective October 2024) with $51,744-per-violation civil penalties + FTC Endorsement Guides (updated 2023, 16 CFR Part 255) + Lanham Act 15 USC 1125(a) false advertising + per-state UDAP + state-AG astroturfing enforcement (FTC v Sunday Riley 2019 + FTC v Fashion Nova 2019) govern review- ecosystem repair. Section 230 Communications Decency Act 47 USC 230 governs operator-hosted content. Per-state defamation + per-state anti-SLAPP (32+ states with varying coverage) govern defending against false reviews. SEC Regulation FD (17 CFR 243) + SEC Reg S-K Item 1.05 Material Cybersecurity Incidents (effective December 18, 2023) + per-state breach notification (all 50 states + DC + territories) + NY DFS 23 NYCRR 500 + HIPAA 45 CFR 164.404 Breach Notification + GLBA Safeguards notification + Washington MHMDA breach notification govern public-company + per-vertical crisis disclosure. Per-vertical regulator (FDA OPDP + DEA + DISCUS + + FDA CTP + state insurance + state medical-board + state real-estate) governs per-vertical crisis response. ADA Title III + WCAG 2.2 AA + Robles v Dominos (9th Cir 2019) + DOJ ADA Web Accessibility Final Rule (April 2024) + EU European Accessibility Act (effective June 28, 2025) + per-state language access (California Translation Act Health and Safety Code 1259) require accessible crisis content. NIST AI RMF + ISO 42001 + EU AI Act (Regulation 2024/1689) Article 13 transparency + Article 14 human oversight + Article 50 generative-content marking govern AI-generated crisis response. CCPA cross-context + GDPR Article 28 + DSA Article 16 + 28 + COPPA + AADC apply broadly. The GBP management, review management, crisis communication, social listening, local SEO, PR distribution, and AI content vendors below ship strong primitives. The orchestration above them — operator-counsel-approved severity classification + per-platform repair workflows + review- defense posture + SEC Reg FD disclosure-committee coordination + Item 1.05 materiality routing + per-state breach + HIPAA + GLBA + MHMDA notification + per-vertical regulator response + ADA + WCAG + EU EAA + per-state language access + EU AI Act Article 50 marking + audit trail — is operator-side architecture. You keep the GBP management subscription, the review management vendor, the crisis communication vendor, the social listening platform, the local SEO vendor, the PR distribution vendor, the AI content provider, the severity-classification register, the per-platform repair workflows, the review-defense posture library, the disclosure-committee coordination records, the WORM audit trail, the policy-as-code policies. You keep the ability to in-house at any time.

Published September 24, 2026

The real ecosystem this sits above

GBP management + listings management

Yext, BirdEye, Podium, Chatmeter, Reputation.com, Uberall, Synup, Moz Local, BrightLocal, Whitespark, Vendasta, Rio SEO, SOCi, Localfluence. Each ships strong primitives. Per-platform repair workflows + per-vertical product-claim posture above them is operator-side architecture.

Review management + crisis communication + social listening

Review management: BirdEye, Podium, Trustpilot, Reviews.io, Grade.us, Reviewshake. Crisis communication: Cision, Meltwater, Notified, Cyberalert, Critical Mention, Brand24. Social listening: Brandwatch, Talkwalker, Sprinklr, Sprout Social, Hootsuite Insights, Mention. Each ships strong primitives. Review-defense posture under FTC Fake Review Rule + Endorsement Guides + Lanham + Section 230 + per-state defamation + anti-SLAPP above them is operator-side architecture.

Local SEO + PR distribution + AI content

Local SEO: Whitespark, BrightLocal, Local Falcon, GMBcrush, LocalViking. PR distribution: Cision PR Newswire, Business Wire, GlobeNewswire, EIN Presswire, PRWeb. AI content: OpenAI GPT-4o + ChatGPT Enterprise, Anthropic Claude + Claude for Work, Google Gemini + Vertex AI, Microsoft Copilot + Azure OpenAI. Each ships strong primitives. SEC Reg FD disclosure-committee coordination + Item 1.05 materiality routing + per-state breach + per-vertical regulator response + EU AI Act Article 50 marking above them is operator-side architecture.

Policy-as-code + WORM + legal research

Policy-as-code: OPA Rego, AWS Cedar, Casbin, Cerbos, Oso. WORM: AWS S3 Object Lock, GCS retention, Azure Blob immutable, Snowflake Time Travel. Legal research: Westlaw, Lexis+, Bloomberg Law, Practical Law, Compliance.ai. Each ships strong primitives. The 5-anchor compliance gate that maps Google Business Profile Guidelines + FTC Fake Review + crisis communication + ADA + WCAG + EU EAA + NIST AI RMF + EU AI Act + privacy onto an operator-counsel-approved policy bundle is operator-side architecture.

Frequently asked

What does post-crisis Google Business Profile repair actually deliver, and how does the 4-skill bundle decompose?

An orchestration layer that sits above the operator GBP management + review management + crisis communication + social listening + local SEO + PR distribution + AI content + policy-as-code + WORM-storage stack and restores operator GBP listing integrity + review-ecosystem trust + search-result presence + reputation after a crisis event (operational incident, public-safety event, executive turnover, legal action, social-media flare-up, mass-review-bombing campaign, GBP suspension event) — under operator-counsel-approved per-platform policy + truth-in-advertising + crisis-communication + accessibility + governance gates. The skill is a four-skill bundle on the gbp-agent. Skill 1 — Triage: when a crisis event is detected (via social listening Brandwatch/Talkwalker/Sprinklr/Hootsuite Insights/Mention, media monitoring Cision/Meltwater/Notified/Cyberalert, GBP review alerts BirdEye/Podium/Chatmeter, GBP suspension notifications, internal incident reporting, customer-service ticket spikes, or executive escalation), classify the event under operator-counsel-and-crisis-communication-team-approved severity classes (operational incident with public exposure + public-safety event + executive misconduct + legal action + product safety + employee-conduct viral incident + GBP suspension + mass-review-bombing + competitor astroturfing campaign). Triage routes the event to the appropriate operator-counsel-approved response workflow with attorney-client privilege preservation. Skill 2 — Repair: execute the operator-counsel-and-crisis-communication-team-approved repair workflow across the affected per-platform surfaces. For GBP suspension, work the operator-Google-Business-Profile-policy-team-approved reinstatement procedure through Google Business Profile support with appeals + evidence packages + per-vertical attestation. For review-ecosystem damage, identify policy-violating reviews per Google Reviews policy + Yelp content guidelines + per-platform similar + submit operator-counsel-approved removal requests; respond to reviews per operator-counsel-and-customer-service-team-approved per-vertical response posture. For search-result presence damage, surface operator-PR-team-approved corrective content through PR distribution (Cision PR Newswire + Business Wire + GlobeNewswire + EIN Presswire + PRWeb) + operator owned-media + earned-media outreach + per-vertical regulator response. Repair respects operator-counsel-approved per-vertical product-claim posture (FDA OPDP DTC pharma + DEA + DISCUS + + FDA CTP + state insurance + state medical-board) when crisis content addresses regulated topics. Skill 3 — Verify: per-platform per-listing health verification. Verify that GBP listings reflect operator-canonical NAP + hours + categories + photos + posts; verify that review-policy-violating content has been processed by per-platform support; verify that operator-PR-approved corrective content surfaces in operator-targeted SERP positions; verify that competitor-astroturfing-class violations remain submitted to per-platform support. Verify confirms ADA Title III + WCAG 2.2 AA + DOJ Final Rule April 2024 + EU European Accessibility Act (effective June 28, 2025) accessibility of all repair-emitted content + per-state language access. Skill 4 — Attest: emit per-location per-incident attestation (event classification + severity + per-platform repair actions + per-vendor processing receipts + operator-counsel-approval-stamps + AI-generated-content disclosure under EU AI Act Article 50 + ADA + WCAG + EU EAA + per-state language access posture + per-vertical posture + DSA Article 16 notice-and-action posture + counsel-policy-version) to the operator WORM audit trail. The GBP management, review management, crisis communication, social listening, local SEO, PR distribution, AI content vendors below ship strong primitives. The orchestration above them — operator-counsel-approved severity classification + per-platform repair workflows + per-vertical product-claim posture + per-state defamation + anti-SLAPP + Section 230 + FTC Fake Review Rule + SEC Reg FD + Item 1.05 + ADA + WCAG + EU EAA + per-state language access + NIST AI RMF + EU AI Act Article 50 marking + audit trail — is operator-side architecture.

Where does single-vendor GBP management tooling stop compounding for post-crisis repair at multi-location service-brand scale?

Single-vendor GBP management tooling is solved. Yext + BirdEye + Podium + Chatmeter + Reputation.com + Uberall + Synup + Moz Local + BrightLocal + Whitespark + Vendasta + Rio SEO + SOCi ship strong GBP management + listings management. BirdEye + Podium + Trustpilot + Reviews.io + Grade.us + Reviewshake ship strong review management. Cision + Meltwater + Notified + Cyberalert + Critical Mention + Brand24 ship strong media monitoring. Brandwatch + Talkwalker + Sprinklr + Sprout Social + Hootsuite Insights + Mention ship strong social listening. Cision PR Newswire + Business Wire + GlobeNewswire + EIN Presswire + PRWeb ship strong PR distribution. The compound case the gbp-agent has to handle is the one where (a) the operator runs 50-1,500 service-brand locations with per-location GBP listings + per-location review ecosystems + per-location search-result presence + per-location reputation dependencies, (b) Google Business Profile Guidelines + Google Reviews policy + Google Posts policy + Bing Places Guidelines + Apple Business Connect + Yelp content guidelines + Meta Pages policy + per-platform similar continue to evolve with periodic suspension waves (GBP suspension volumes spiked through 2023-2025 for verification + categorization + impermissible-content reasons), (c) FTC Fake Review Rule 16 CFR Part 465 (effective October 2024) prohibits AI-generated + insider + incentivized reviews without proper disclosure + prohibits buying or suppressing reviews + carries $51,744-per-violation civil penalties; FTC Endorsement Guides (updated 2023, 16 CFR Part 255) requires disclosure of material connections; Lanham Act 15 USC 1125(a) false advertising; per-state UDAP + state-AG astroturfing enforcement (FTC v Sunday Riley 2019 + FTC v Fashion Nova 2019 + various state-AG enforcement) — when operators or vendors generate or solicit reviews in non-compliant ways during crisis repair, direct FTC exposure compounds, (d) crisis communication — SEC Regulation FD (17 CFR 243) prohibits selective disclosure of material non-public information to securities-market professionals + shareholders when public-registrant operator response touches MNPI; SEC Reg S-K Item 1.05 Material Cybersecurity Incidents (effective December 18, 2023) requires four-business-day Form 8-K filing for material cybersecurity events; per-state breach notification (all 50 states + DC + territories with variable triggers, notification deadlines, and AG-reporting); per-state defamation laws + per-state anti-SLAPP statutes (32+ states with varying coverage) when defending against false reviews; Section 230 Communications Decency Act 47 USC 230 immunity considerations when operator hosts user comments + reviews + republications, (e) per-vertical regulator — FDA Office of Prescription Drug Promotion for DTC pharma crisis response; DEA controlled substances; DISCUS Code for alcohol crisis response; per--regulator for crisis response; FDA Center for Tobacco Products for tobacco; state insurance commissioner for insurance crisis response; state medical/dental/legal/accounting board for professional services; state real-estate commission, (f) ADA Title III + 2010 ADA Standards + WCAG 2.2 AA + Robles v Dominos (9th Cir 2019) + DOJ ADA Web Accessibility Final Rule (April 2024) + per-state similar (Unruh Civil Rights Act California + NY State Civil Rights Law) + EU European Accessibility Act (effective June 28, 2025) + per-state language access (California Translation Act Health and Safety Code 1259 for healthcare patients) require accessible crisis content, (g) NIST AI RMF + ISO 42001 + EU AI Act (Regulation 2024/1689) Article 13 transparency + Article 14 human oversight + Article 50 generative-content marking impose governance obligations on AI-generated crisis response, (h) privacy + DSA — CCPA Section 1798.140(ae) cross-context-behavioral-advertising opt-out + GDPR Article 28 processor + DSA Article 16 notice-and-action + Article 28 child protection + COPPA + California AADC + Connecticut SB 3 + Maryland AADC. Without an orchestration layer above the GBP + review + crisis comms + social listening + PR vendors, per-platform repair workflows fragment across consoles, FTC Fake Review Rule exposure compounds as crisis-content tactics drift toward AI-generated + incentivized + paid-removal practices, SEC Reg FD + Item 1.05 routing fragments for public registrants, per-state defamation + anti-SLAPP + Section 230 posture goes unmaintained, per-vertical product-claim posture drifts when crisis content addresses regulated topics, ADA + WCAG + EU EAA + per-state language access goes unmaintained on crisis content, EU AI Act Article 50 marking fragments on AI-generated crisis response, and the audit trail of "which event class triggered which repair workflow under which counsel-policy-version" fragments. The orchestration above the vendors is what holds the cross-platform + cross-vertical + cross-jurisdiction + cross-regulatory invariants.

How does Skill 2 Repair handle FTC Fake Review Rule + FTC Endorsement Guides + Lanham Act + Section 230 + per-state defamation + anti-SLAPP when defending review ecosystems?

Per-platform review-defense posture is operator-counsel-approved. FTC Fake Review Rule 16 CFR Part 465 (effective October 2024) is the most consequential recent change to review-ecosystem governance. The rule prohibits (1) fake or false reviews (including AI-generated, insider, foreign-purchased, undisclosed-employee, and incentivized reviews without proper disclosure), (2) review hijacking + repurposing reviews across products, (3) buying positive or negative reviews, (4) insider reviews + consumer-testimonial misrepresentation, (5) company-controlled review websites + (6) review suppression including unfounded legal threats and unjustified intimidation, (7) fake social-media indicators. The rule carries civil penalties up to $51,744 per violation (current 2024 adjusted amount; FTC adjusts annually). FTC Endorsement Guides (updated 2023, 16 CFR Part 255) requires disclosure of material connections + truthful endorsements + substantiation. Lanham Act 15 USC 1125(a) creates federal false-advertising civil liability. Per-state UDAP statutes (CA UCL + NY GBL 349/350 + MA G.L. c. 93A + IL CFA + WA CPA + all-50-state) provide parallel remedies. Section 230 Communications Decency Act 47 USC 230 provides interactive-computer-service immunity for third-party content but does NOT immunize operator-published or operator-curated content + does not immunize operator participation in content development; Section 230 jurisprudence continues to evolve. Per-state defamation laws (state-by-state libel + slander + per-quod + per-se categories) create state-AG and private-right-of-action exposure for false statements about operator + competitors. Per-state anti-SLAPP statutes (32+ states with varying coverage; California AB 1455 effective 2023 + Texas Citizens Participation Act + similar) provide expedited dismissal procedures for SLAPP claims attempting to chill protected speech — both swords (operator defense against bad-faith competitor claims) and shields (limiting operator over-aggressive litigation against reviewers). The orchestration enforces operator-counsel-approved review-defense posture per-platform. Repair categorizes negative review content (policy-violating per-platform terms + defamatory per per-state law + commercially-false-statement-of-fact per Lanham + legitimate-customer-complaint requiring service-recovery response). Policy-violating content submits to per-platform support through documented removal-request workflows. Defamatory content evaluates with operator counsel for per-state defamation + anti-SLAPP analysis before any legal action. Legitimate complaints route to operator-customer-service-team-approved per-vertical response posture. Operator-incentivized or AI-generated review-solicitation is paused under FTC Fake Review Rule scope analysis with operator-counsel-approved disclosure framework. Per-platform review-defense + FTC Fake Review Rule + Lanham + Section 230 + defamation + anti-SLAPP posture attestation writes to WORM audit trail with rule-citation evidence + counsel-policy-version.

How does Skill 2 Repair handle SEC Reg FD + SEC Reg S-K Item 1.05 + per-state breach notification + per-vertical regulator when crisis touches material information?

Public-company + per-vertical crisis posture is operator-counsel-and-disclosure-committee-approved. SEC Regulation FD (17 CFR 243) prohibits selective disclosure of material non-public information to securities-market professionals + shareholders + persons reasonably foreseeable to trade before broad public disclosure. When crisis response touches operator MNPI (financial impact + acquisition + executive change + material litigation + product withdrawal), Repair routes crisis content through operator disclosure committee (CFO + general counsel + IR) for materiality evaluation before broad publication; broad public dissemination via Form 8-K or simultaneous press release + website posting + investor-call channels per Rule 100(b) safe harbor. Repair does not autonomously approve public-registrant operator response to MNPI-touching crisis. SEC Reg S-K Item 1.05 Material Cybersecurity Incidents (effective December 18, 2023) requires four-business-day Form 8-K filing when a cybersecurity incident is determined material — when crisis is a cybersecurity event (breach affecting operator + ransomware + third-party-software vulnerability affecting operator + customer-data exposure), Repair routes to operator CISO + counsel + disclosure committee for materiality evaluation; Repair does not autonomously declare materiality. Per-state breach notification (all 50 states + DC + territories) with variable triggers + variable notification deadlines + variable AG-reporting requirements when personal-information breach. NY DFS 23 NYCRR 500 + per-state cybersecurity laws for regulated industries. HIPAA 45 CFR 164.404 Breach Notification Rule when PHI breach. GLBA Safeguards Rule notification when financial data. Washington MHMDA breach notification when consumer health information. Per-vertical regulator — FDA OPDP for DTC pharma crisis response + adverse event reporting; DEA for controlled-substance event; DISCUS Code for alcohol; per--regulator for ; FDA CTP for tobacco; state insurance commissioner for insurance event; state medical board for healthcare-vertical event; state real-estate commission for real-estate event — each requires per-vertical regulator notification + response per per-vertical timing. Per-vertical-regulator-approved crisis response posture + SEC Reg FD disclosure-committee + Item 1.05 materiality + per-state breach + HIPAA + GLBA + MHMDA notification posture attestation writes to WORM audit trail with rule-citation evidence + counsel-policy-version + disclosure-committee-stamp.

What compliance does the orchestration enforce, and how does it map to GBP Guidelines + FTC Fake Review + crisis communication + ADA + EAA + NIST AI RMF + EU AI Act + privacy + DSA?

Five anchors. Anchor 1 — Google Business Profile Guidelines + per-platform listing policy. Google Business Profile Guidelines + Google Posts policy + Google Reviews policy + Bing Places Guidelines + Apple Business Connect + Yelp content guidelines + Meta Pages policy + per-platform suspension/reinstatement procedure + per-vertical advertising rules + per-platform multi-location service-area-business guidelines. Anchor 2 — FTC Fake Review Rule + FTC Endorsement Guides + Lanham Act + state-AG astroturfing + Section 230. FTC Fake Review Rule 16 CFR Part 465 (effective October 2024) with $51,744-per-violation civil penalties + FTC Endorsement Guides (updated 2023, 16 CFR Part 255) + Lanham Act 15 USC 1125(a) false advertising + per-state UDAP + state-AG astroturfing enforcement (FTC v Sunday Riley 2019 + FTC v Fashion Nova 2019 + various state-AG) + Section 230 Communications Decency Act 47 USC 230 immunity considerations. Anchor 3 — Crisis communication + SEC Reg FD + Reg S-K Item 1.05 + per-state breach + per-state defamation + anti-SLAPP + per-vertical regulator. SEC Regulation FD (17 CFR 243) selective disclosure + Reg S-K Item 1.05 Material Cybersecurity Incidents (effective December 18, 2023) four-business-day Form 8-K when material + per-state breach notification (all 50 states + DC + territories) + NY DFS 23 NYCRR 500 + HIPAA 45 CFR 164.404 Breach Notification + GLBA Safeguards notification + Washington MHMDA breach notification + per-state defamation + per-state anti-SLAPP (32+ states; California AB 1455 + Texas Citizens Participation Act + similar) + per-vertical regulator (FDA OPDP + DEA + DISCUS + + FDA CTP + state insurance + state medical-board + state real-estate). Anchor 4 — ADA Title III + WCAG + EU EAA + per-state language access. ADA Title III + 2010 ADA Standards + WCAG 2.2 AA + Robles v Dominos (9th Cir 2019) + Gil v Winn-Dixie (11th Cir 2017 + 2021 vacatur) + DOJ ADA Web Accessibility Final Rule (April 2024 for state and local government Title II, signaling private accommodations) + Title III private-action patchwork + state similar (Unruh Civil Rights Act California + NY State Civil Rights Law + Massachusetts Public Accommodation) + EU European Accessibility Act 2019/882 (effective June 28, 2025) + per-state language access (California Translation Act Health and Safety Code 1259 healthcare + per-state similar). Anchor 5 — NIST AI RMF + ISO 42001 + EU AI Act + privacy + DSA + COPPA + AADC. NIST AI RMF (NIST AI 100-1) Map + Measure + Manage + ISO/IEC 42001 Clause 8 + EU AI Act (Regulation 2024/1689) Article 13 transparency + Article 14 human oversight + Article 26 deployer + Article 50 generative-content marking when AI-generated crisis response + Article 72 post-market monitoring. CCPA Section 1798.140(ae) cross-context + state-comprehensive-privacy patchwork. GDPR Articles 5 + 6 + 9 + 22 + 25 + 26 + 28 + 30 + 32 + 35 DPIA + ePrivacy. UK GDPR + UK PECR. EU Digital Services Act Article 16 notice-and-action + Article 28 child protection. COPPA + California AADC + Connecticut SB 3 + Maryland AADC when crisis content reaches minors. Broader gate also enforced via policy-as-code (OPA Rego + AWS Cedar + Casbin + Cerbos + Oso). WORM audit trail (AWS S3 Object Lock + GCS retention + Azure Blob immutable + Snowflake Time Travel) with per-statute retention (FTC 7yr + state-AG variable + SEC Reg FD 5yr + Item 1.05 5yr + SOX 7yr + per-state breach variable + HIPAA 6yr + per-state defamation SOL variable + GDPR 6yr + CCPA 3yr + COPPA 1yr after relationship ends + IRS 7yr + EU AI Act 10yr + EU EAA variable) per operator counsel policy.

What does the engagement look like across Tier 1 → Tier 2 → Tier 3, and what does the Tier 3 reporting cycle commit to?

Tier 1 AI Readiness Assessment (2-3 weeks, diagnostic): audits the operator current post-crisis GBP repair posture against the 4-skill bundle + 5-anchor compliance overlay + per-vendor GBP + review + crisis comms + social listening + local SEO + PR state; deliverable is a gap-pack report identifying which severity classes lack operator-counsel-approved response workflow, which per-platform listing surfaces lack post-suspension reinstatement workflow, which review-defense workflows lack FTC Fake Review Rule + Endorsement Guides + Lanham + Section 230 + defamation + anti-SLAPP posture, whether SEC Reg FD disclosure-committee routing + Item 1.05 materiality routing is wired for public registrant operators, whether per-state breach + HIPAA + GLBA + MHMDA notification routing is in place, whether per-vertical regulator (FDA OPDP + DEA + DISCUS + + CTP + state insurance + state medical-board) response routing is in place, whether ADA Title III + WCAG 2.2 AA + DOJ Final Rule + EU EAA + per-state language access posture is wired for crisis content, whether NIST AI RMF + ISO 42001 + EU AI Act Article 13/14/50 is wired for AI-generated crisis response, whether CCPA cross-context + GDPR + DSA + COPPA + AADC posture is wired, and a recommended remediation sequence for Tier 2. Tier 2 AI Swarm Setup Sprint (4-8 weeks): builds the 4-skill bundle on the gbp-agent, wires GBP + review + crisis comms + social listening + local SEO + PR distribution + AI content + policy-as-code + WORM-storage vendors (operator-chosen subset), configures the operator-counsel-and-crisis-communication-team-approved severity classification + per-platform repair workflows + FTC Fake Review Rule + Endorsement Guides + Lanham + Section 230 + defamation + anti-SLAPP review-defense posture + SEC Reg FD disclosure-committee coordination + Item 1.05 materiality assessment library + per-state breach + HIPAA + GLBA + MHMDA notification routing + per-vertical regulator response library + ADA + WCAG + EU EAA + per-state language access posture + NIST AI RMF + ISO 42001 + EU AI Act Article 13/14/50 documentation + EU AI Act Article 50 generative-content marking + CCPA cross-context + GDPR + DSA + COPPA + AADC, runs 30-day shadow + canary period with paused-mode crisis-trigger activation before flipping to enforce-mode. Tier 3 Fractional CMO with AI Swarm (6-month minimum, 1-2 days/wk embedded): continues operating with continuous Triage + Repair + Verify + Attest + weekly per-platform listing-policy review + weekly review-defense FTC Fake Review Rule + Endorsement Guides + state-AG astroturfing review + monthly SEC Reg FD + Item 1.05 routing review + monthly per-vertical regulator review + monthly accessibility + per-state language access review + quarterly NIST AI RMF + EU AI Act + ISO 42001 review + quarterly compliance evidence packages. Tier 3 reporting is a 6-workstream pre-engagement-baseline reporting cycle (severity-class detection-to-triage time + per-platform repair-workflow execution-completion + FTC Fake Review Rule + Endorsement Guides + per-platform review-defense pass-rate + SEC Reg FD + Item 1.05 + per-vertical regulator routing pass-rate + ADA + WCAG + EU EAA + per-state language access posture freshness + WORM audit-trail completeness) measured against the operator’s pre-engagement baseline. Each workstream surfaces trend direction and the gap to operator-defined targets. Reporting carries explicit caveats: vendor SLA + per-platform listing-policy amendments + Google Business Profile suspension-wave dynamics + Bing Places + Apple Business Connect + Yelp + Meta amendments + FTC Fake Review Rule progeny + FTC Endorsement Guides amendments + Lanham Act case-law + state-AG astroturfing enforcement + per-state defamation + per-state anti-SLAPP amendments + Section 230 case-law evolution + SEC Reg FD interpretive guidance + Item 1.05 evolving guidance + per-state breach notification amendments + HIPAA + GLBA + MHMDA implementing guidance + per-vertical regulator amendments + ADA Title III + WCAG version updates + DOJ Final Rule progeny + EU EAA implementing measures + per-state language access amendments + NIST AI RMF version updates + ISO 42001 amendments + EU AI Act implementing acts + DSA implementing guidance + CCPA + state-comprehensive-privacy implementing rules sit outside Completions control. Attorney-client privilege preservation across operator-counsel-approved severity classifications + per-platform repair workflows + review-defense posture + SEC Reg FD disclosure-committee records + Item 1.05 materiality records + per-vertical regulator response records + accessibility records is maintained per operator counsel policy.

Who owns the GBP management stack, the per-platform repair workflows, the review-defense posture, and the audit trail?

Operator owns every artifact. The GBP management subscription (Yext, BirdEye, Podium, Chatmeter, Reputation.com, Uberall, Synup, Moz Local, BrightLocal, Whitespark, Vendasta, Rio SEO, SOCi — operator chooses) runs under operator billing on operator-controlled accounts. The review management vendor (BirdEye, Podium, Trustpilot, Reviews.io, Grade.us, Reviewshake — operator chooses) runs under operator billing. The crisis communication vendor (Cision, Meltwater, Notified, Cyberalert, Critical Mention, Brand24 — operator chooses) runs under operator account. The social listening vendor (Brandwatch, Talkwalker, Sprinklr, Sprout Social, Hootsuite Insights, Mention — operator chooses) runs under operator account. The local SEO vendor (Whitespark, BrightLocal, Local Falcon, GMBcrush, LocalViking — operator chooses) runs under operator billing. The PR distribution vendor (Cision PR Newswire, Business Wire, GlobeNewswire, EIN Presswire, PRWeb — operator chooses) runs under operator account. The AI content provider (OpenAI, Anthropic, Google, Microsoft, Mistral — operator chooses) runs under operator account with operator-counsel-approved DPAs + zero-retention attestation. The operator-counsel-and-crisis-communication-team-approved severity classification + per-platform repair workflows + FTC Fake Review Rule + Endorsement Guides + Lanham + Section 230 + defamation + anti-SLAPP review-defense posture + SEC Reg FD disclosure-committee coordination + Item 1.05 materiality assessment library + per-state breach + HIPAA + GLBA + MHMDA notification routing + per-vertical regulator response library + ADA + WCAG + EU EAA + per-state language access posture + NIST AI RMF + ISO 42001 + EU AI Act Article 13/14/50 documentation + EU AI Act Article 50 generative-content marking + CCPA cross-context propagation + GDPR Article 28 processor + DSA Article 16 + Article 28 records all live in operator counsel + crisis communication + CISO + disclosure committee + IR repo. The Triage + Repair + Verify + Attest skill code lives in operator code repo. The policy-as-code policies (OPA Rego + AWS Cedar + Casbin + Cerbos + Oso) live in operator code repo, counsel-aligned. The WORM audit trail lives on operator-controlled cloud storage (AWS S3 Object Lock + GCS retention + Azure Blob immutable + Snowflake Time Travel) with per-statute retention enforcement. The per-event + per-platform + review-defense + SEC + per-vertical + accessibility + NIST AI RMF + EU AI Act compliance evidence records are operator-counsel-and-CISO-and-disclosure-committee-maintained. Completions owns the orchestration knowledge — how to design the severity classification against the operator’s actual crisis-event landscape, how to maintain the per-platform repair workflows against Google Business Profile + Bing Places + Apple Business Connect + Yelp + Meta policy evolution, how to maintain review-defense posture against FTC Fake Review Rule progeny + Endorsement Guides amendments + state-AG astroturfing enforcement + Section 230 case-law evolution + per-state defamation + anti-SLAPP amendments, how to wire SEC Reg FD disclosure-committee coordination + Item 1.05 materiality routing, how to wire per-state breach + HIPAA + GLBA + MHMDA notification routing, how to wire per-vertical regulator response, how to wire ADA + WCAG + DOJ Final Rule + EU EAA + per-state language access, how to wire NIST AI RMF + EU AI Act Article 13/14/50 + Article 50 marking for AI-generated crisis response, how to propagate CCPA + GDPR + DSA + COPPA + AADC — and that knowledge transfers under the Tier 3 transition path (30-60 days at engagement end with full hand-off of the severity-classification maintenance playbook, the per-platform repair workflows playbook, the review-defense posture maintenance playbook, the SEC Reg FD + Item 1.05 routing playbook, the per-state breach + HIPAA + GLBA + MHMDA notification routing playbook, the per-vertical regulator response playbook, the ADA + WCAG + EU EAA + per-state language access playbook, the NIST AI RMF + EU AI Act playbook, the CCPA + GDPR + DSA + COPPA + AADC playbook, and the compliance evidence-package generation playbook). Completions credentials revoke on engagement-end.

Engage Completions

Start with the AI Readiness Assessment (Tier 1, 2-3 weeks): audit of operator current post-crisis GBP repair posture against the 4-skill bundle + 5-anchor compliance overlay + per-vendor GBP + review + crisis comms + social listening + local SEO + PR state. Hand off to Tier 2 AI Swarm Setup Sprint (4-8 weeks): build the 4-skill bundle on the gbp-agent, wire GBP + review + crisis comms + social listening + local SEO + PR + AI content + policy-as-code + WORM-storage, configure severity classification + per-platform repair workflows + review-defense posture + SEC Reg FD disclosure-committee coordination + Item 1.05 materiality assessment library + per-state breach + HIPAA + GLBA + MHMDA notification routing + per-vertical regulator response library + ADA + WCAG + EU EAA + per-state language access + NIST AI RMF + EU AI Act Article 13/14/50 + CCPA + GDPR + DSA + COPPA + AADC, run 30-day shadow + canary with paused-mode crisis- trigger activation before flipping to enforce-mode. Continue under Tier 3 Fractional CMO with AI Swarm (6-month minimum, 1-2 days/wk embedded).