Keep-customer swarm · Review-Response Agent · Crisis-detection skill · Build pillar · Published June 13, 2026

How to build multi-location crisis detection with per-location alert routing

This guide explains how to architect the crisis-detection skill on the review-response agent end-to-end at multi-location franchise + multi-store scale: per-portfolio per-location per-canonical-multi-channel-crisis-signal-ingestion + per-per-location-signal-routing + per-crisis-severity-classification + per-viral-velocity-detection + per-coordinated-attack-detection + per-per-location-alert-routing + per-franchisee-notification + per-response-playbook-routing + per-crisis-evolution-tracking + per-crisis-postmortem-rollup + per-portfolio audit-trail.

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What you will build

Per-portfolio per-canonical-multi-channel-crisis-signal-ingestion across per-social-listening (Brand24 + Talkwalker + Mention + Meltwater + Brandwatch + Sprinklr + Sprout Social + Hootsuite Insights + NetBase Quid + Awario + BuzzSumo) + per-review (Yelp + GBP + TripAdvisor + OpenTable + Glassdoor + Indeed + Trustpilot) + per-social-API (X/Twitter + TikTok + Instagram Graph + Facebook Graph + Reddit + YouTube Data + LinkedIn) + per-news (Google Alerts + local news RSS + Google News + NewsAPI + Meltwater News + NewsCatcher) + per-emergency (911 scanner + emergency-management API + state DOH recall).
Per-canonical-per-location-signal-routing via LLM NER location extraction (Spacy + StanfordNER + Hugging Face + GPT-4 + Claude Sonnet) + multi-vendor geocoding (Google + Mapbox + OpenStreetMap Nominatim) + fuzzy-match to store name/address/DMA/CBSA/ZIP + confidence scoring + corporate-vs-location-vs-franchisee classification + unknown-location fallback to corporate comms.
Per-canonical-crisis-severity-classification — per-mention LLM classification (GPT-4 + Claude Sonnet + Gemini Pro) + Tier-1 Critical (physical safety + food poisoning + civil rights) + Tier-2 High (viral likely + PR crisis escalating) + Tier-3 Medium (localized complaint trending) + Tier-4 Low (routine complaint isolated) + confidence scoring + severity routing.
Per-canonical-viral-velocity-detection — rolling 1-hour + 6-hour + 24-hour mention velocity + velocity-vs-baseline z-score + cross-platform velocity correlation + engagement velocity (likes + shares + comments + retweets) + Hour-1 detection spec + influencer amplification (follower-weighted + verified-account amplification).
Per-canonical-coordinated-attack-detection — account cluster analysis (creation date + follower + tweet pattern + handle pattern) + bot likelihood + organic-vs-coordinated classification + cross-account content similarity (MinHash LSH + Sentence-Transformer cosine + LLM cross-account coordination detection).
Per-canonical-per-location-alert-routing + per-franchisee-notification — per-location stakeholder spec (GM + District Manager + Regional VP + franchisee owner-operator + corporate comms + CCO + General Counsel) + per-severity routing (Tier-1 to CCO/General Counsel immediate + Tier-2 to VP Comms pre-publish + Tier-3 to Marketing Director + Tier-4 to content team) + per-contact spec (Slack + PagerDuty + Twilio SMS + WhatsApp + email + phone call) + per-severity SLA + escalation + per-franchisee on-call rotation + backup + mass-text + mass-email + acknowledgment tracking + response-time tracking.
Per-canonical-response-playbook-routing + per-crisis-evolution-tracking + per-crisis-postmortem-rollup — per-crisis-type playbook (food poisoning + civil rights + employee misconduct + customer injury + data breach + cybersecurity + recall) + template library + stakeholder assignment + execution tracking + per-crisis mention-volume over time + sentiment trajectory + affected-locations expansion + platform spread + news pickup + engagement evolution + resolution trajectory + active-vs-closed status + per-crisis time-to-detect + time-to-acknowledge + time-to-response + time-to-resolution + cost impact + lessons learned + playbook improvement recommendation.

Why per-vendor-Brand24-Brand-Monitoring-single-account breaks at multi-location-franchise scale

Per-vendor-Brand24-canonical-Brand-Monitoring ships per-account per-keyword per-mention primitive. Per-vendor-Talkwalker + Mention + Meltwater + Brandwatch + Sprinklr + Sprout Social + Hootsuite Insights + NetBase + Awario + BuzzSumo-canonical-single-account ship per-vendor per-native brand-monitoring primitives.

At 1-brand-1-comms-team scale per-account per-keyword per-mention primitive is enough. At 200-location-200-franchisee scale per-multi-channel-crisis-signal-cross-vendor + per-per-location-signal-routing-LLM-NER + per-severity-classification-LLM + per-viral-velocity-Hour-1-vs-Hour-14 + per-coordinated-attack-detection-account-cluster + per-per-location-alert-routing-per-franchisee + per-franchisee-notification-SLA + per-response-playbook-routing-per-crisis-type + per-FDD-franchise-disclosure-trademark-compliance.

Per-cross-vendor-brand-monitoring-fragmentation + per-location-signal-routing-blind + per-LLM-severity-classification-blind + per-Hour-1-viral-velocity-blind + per-coordinated-attack-detection-blind + per-franchisee-notification-SLA-blind + per-response-playbook-routing-blind.

The operator-side architecture above per-vendor-brand-monitoring primitive is canonical-multi-channel-crisis-signal-ingestion + per-location-signal-routing + per-severity-classification + per-viral-velocity-detection + per-coordinated-attack-detection + per-per-location-alert-routing + per-franchisee-notification + per-response-playbook-routing + per-crisis-evolution-tracking + per-crisis-postmortem-rollup + per-portfolio-audit-trail.

What is in market today

Per-platform per-brand-monitoring-vendor

Brand24, Talkwalker, Mention, Meltwater, Brandwatch, Sprinklr, Sprout Social, Hootsuite Insights, NetBase Quid, Awario, BuzzSumo, Cision, Onclusive, Meltwater Engage, ReviewTrackers. Per-account per-keyword per-mention. Per-canonical-multi-channel-cross-vendor-canonical-per-location-NLP-NER-routing-canonical-LLM-severity-classification-canonical-Hour-1-viral-velocity-detection is not the primitive.

Per-platform per-incident-response-platform

PagerDuty, Opsgenie (Atlassian), VictorOps (Splunk), xMatters, FireHydrant, Rootly, incident.io, Statuspage (Atlassian), BetterStack, Squadcast. Per-account per-on-call per-escalation primitive. Per-canonical-per-location-stakeholder-spec-canonical-per-franchisee-on-call-rotation-canonical-per-severity-SLA-canonical-per-response-playbook-routing-canonical-per-crisis-type-playbook is not the primitive.

Per-platform per-coordinated-inauthentic-behavior-detection-vendor

Graphika, Cyabra, Logically.ai, Storyzy, Yonder (formerly New Knowledge), Bot Sentinel, Botometer (Indiana University), Hoaxy. Per-account per-investigation primitive. Per-canonical-account-cluster-analysis-canonical-bot-likelihood-classification-canonical-organic-vs-coordinated-canonical-cross-account-content-similarity-canonical-MinHash-LSH-Sentence-Transformer-LLM is not the primitive.

Per-platform per-emergency-management-feed

911 scanner feeds (Broadcastify + 5-0 Radio + Scanner Radio), FEMA IPAWS, Federal Emergency Management Agency feeds, state DOH recall feeds, FDA recall API, USDA FSIS recall, CDC outbreak alerts. Per-account per-feed primitive. Per-canonical-emergency-feed-cross-vendor-canonical-per-location-routing-canonical-recall-playbook-canonical-FDA-USDA-CDC-cross-reference is not the primitive.

How the architecture is built

Per-portfolio per-canonical-multi-channel-signal-vendor-substrate. Per-social-listening + per-review + per-social-API + per-news + per-emergency canonical-multi-channel.
Per-portfolio per-canonical-per-vendor-keyword-monitoring-spec. Per-brand-name + per-trademark + per-CEO-name + per-product-name + per-misspelling-variants + per-hashtag canonical-keyword.
Per-portfolio per-canonical-cross-vendor-mention-deduplication. Per-source-of-truth-resolution canonical-deduplication.
Per-portfolio per-canonical-mention-NLP-NER-location-extraction. Per-Spacy + per-StanfordNER + per-Hugging-Face + per-GPT-4 + per-Claude-Sonnet canonical-NER.
Per-portfolio per-canonical-mention-geocoding-API + per-fuzzy-match. Per-Google-Geocoding + per-Mapbox + per-OpenStreetMap-Nominatim + per-store-name + per-store-address + per-DMA + per-CBSA + per-ZIP + per-confidence-scoring canonical-location-routing.
Per-portfolio per-canonical-crisis-severity-classification. Per-LLM-GPT-4 + per-Claude-Sonnet + per-Gemini-Pro + per-Tier-1-4-spec + per-confidence + per-severity-routing canonical-severity.
Per-portfolio per-canonical-viral-velocity-detection. Per-rolling-1-hour + per-rolling-6-hour + per-rolling-24-hour + per-velocity-vs-baseline-z-score + per-cross-platform-correlation + per-engagement-velocity + per-influencer-amplification + per-Hour-1-detection canonical-velocity.
Per-portfolio per-canonical-coordinated-attack-detection. Per-account-cluster-analysis + per-bot-likelihood + per-organic-vs-coordinated + per-cross-account-content-similarity-MinHash-Sentence-Transformer-LLM canonical-coordination.
Per-portfolio per-canonical-per-location-alert-routing. Per-GM + per-District-Manager + per-Regional-VP + per-franchisee + per-corporate-comms + per-CCO + per-General-Counsel + per-severity-routing + per-Slack-PagerDuty-SMS-WhatsApp-email-phone + per-SLA + per-escalation canonical-alert-routing.
Per-portfolio per-canonical-per-franchisee-notification. Per-on-call-rotation + per-backup + per-mass-text + per-mass-email + per-acknowledgment-tracking + per-response-time-tracking canonical-franchisee-notification.
Per-portfolio per-canonical-response-playbook-routing. Per-food-poisoning + per-civil-rights + per-employee-misconduct + per-customer-injury + per-data-breach + per-cybersecurity + per-recall + per-template-library + per-stakeholder-assignment + per-execution-tracking canonical-playbook.
Per-portfolio per-canonical-crisis-evolution-tracking. Per-mention-volume-over-time + per-sentiment-trajectory + per-affected-locations-expansion + per-platform-spread + per-news-pickup + per-engagement-evolution + per-resolution-trajectory + per-active-vs-closed canonical-evolution.
Per-portfolio per-canonical-crisis-postmortem-rollup + per-portfolio-audit-trail. Per-time-to-detect + per-time-to-acknowledge + per-time-to-response + per-time-to-resolution + per-mention-volume-total + per-affected-locations-count + per-cost-impact + per-lessons-learned + per-playbook-improvement + per-CSV-export + per-SOC2-export + per-FDD-export + per-immutable-storage canonical-postmortem.

Frequently asked questions

What is multi-location crisis detection with per-location alert routing?

Multi-location crisis detection runs per-portfolio per-location per-canonical-multi-channel-crisis-signal-ingestion + per-canonical-per-location-signal-routing + per-canonical-crisis-severity-classification + per-canonical-viral-velocity-detection + per-canonical-coordinated-attack-detection + per-canonical-per-location-alert-routing + per-canonical-per-franchisee-notification + per-canonical-response-playbook-routing + per-canonical-crisis-evolution-tracking + per-canonical-crisis-postmortem-rollup + per-portfolio audit-trail. Per-canonical-multi-channel-crisis-signal-ingestion runs per-portfolio per-canonical-social-listening-vendor-feed (per-Brand24 + per-Talkwalker + per-Mention + per-Meltwater + per-Brandwatch + per-Sprinklr + per-Sprout-Social + per-Hootsuite-Insights + per-NetBase-Quid + per-Awario + per-BuzzSumo per-canonical-social-listening) + per-canonical-review-feed (per-Yelp + per-Google-Business-Profile + per-TripAdvisor + per-OpenTable + per-Glassdoor + per-Indeed + per-Trustpilot per-canonical-review) + per-canonical-social-platform-API (per-X-Twitter-API + per-TikTok-API + per-Instagram-Graph-API + per-Facebook-Graph-API + per-Reddit-API + per-YouTube-Data-API + per-LinkedIn-API per-canonical-social-API) + per-canonical-news-feed (per-Google-Alerts + per-local-news-RSS + per-Google-News + per-NewsAPI + per-Meltwater-News + per-NewsCatcher per-canonical-news) + per-canonical-emergency-feed (per-911-scanner-feeds + per-emergency-management-API + per-state-DOH-recall-feed per-canonical-emergency). The per-platform brand-monitoring vendor category includes Brand24, Talkwalker, Mention, Meltwater, Brandwatch, Sprinklr, Sprout Social, Hootsuite Insights, NetBase Quid, Awario, BuzzSumo, Cision, Onclusive, Meltwater Engage, ReviewTrackers.

Why does per-vendor-Brand24-canonical-Brand-Monitoring-canonical-single-account break down at multi-location-franchise scale?

Per-vendor-Brand24-canonical-Brand-Monitoring ships per-account per-keyword per-mention primitive. Per-vendor-Talkwalker + per-Mention + per-Meltwater + per-Brandwatch + per-Sprinklr + per-Sprout-Social + per-Hootsuite-Insights + per-NetBase + per-Awario + per-BuzzSumo-canonical-single-account ship per-vendor per-native brand-monitoring primitives. At 1-brand-1-comms-team scale per-account per-keyword per-mention primitive is enough. At 200-location-200-franchisee scale per-canonical-multi-channel-crisis-signal-ingestion-canonical-cross-vendor + per-canonical-per-location-signal-routing-canonical-NLP-NER-location-extraction + per-canonical-crisis-severity-classification-canonical-LLM-not-keyword-tagging + per-canonical-viral-velocity-detection-canonical-Hour-1-vs-Hour-14 + per-canonical-coordinated-attack-detection-canonical-account-cluster-analysis + per-canonical-per-location-alert-routing-canonical-per-franchisee + per-canonical-per-franchisee-notification-canonical-SLA + per-canonical-response-playbook-routing-canonical-per-crisis-type + per-canonical-FDD-franchise-disclosure-document-canonical-trademark-compliance.

How does per-portfolio per-canonical-multi-channel-signal-ingestion + per-location-signal-routing work?

Per-portfolio per-canonical-multi-channel-signal-ingestion runs per-portfolio per-canonical-per-vendor-keyword-monitoring-spec (per-brand-name + per-trademark + per-CEO-name + per-product-name + per-misspelling-variants + per-hashtag per-canonical-keyword) + per-canonical-per-vendor-API-rate-limit + per-canonical-per-vendor-pagination + per-canonical-per-vendor-authentication + per-canonical-cross-vendor-mention-deduplication + per-canonical-cross-vendor-source-of-truth-resolution. Per-canonical-per-location-signal-routing runs per-portfolio per-canonical-mention-NLP-NER-location-extraction (per-Spacy + per-StanfordNER + per-Hugging-Face + per-GPT-4 + per-Claude-Sonnet per-canonical-NER) + per-canonical-mention-geocoding-API (per-Google-Geocoding + per-Mapbox-Geocoding + per-OpenStreetMap-Nominatim per-canonical-geocoding) + per-canonical-mention-to-location-fuzzy-match (per-store-name + per-store-address + per-store-DMA + per-store-CBSA + per-store-ZIP per-canonical-fuzzy-match) + per-canonical-mention-confidence-scoring + per-canonical-mention-corporate-vs-location-vs-franchisee-classification + per-canonical-unknown-location-fallback-to-corporate-comms.

What does per-portfolio per-canonical-crisis-severity-classification + per-viral-velocity + per-coordinated-attack-detection do?

Per-portfolio per-canonical-crisis-severity-classification runs per-portfolio per-canonical-per-mention-LLM-severity-classification (per-GPT-4 + per-Claude-Sonnet + per-Gemini-Pro per-canonical-LLM) + per-canonical-severity-tier-spec (per-Tier-1-Critical-physical-safety-or-food-poisoning-or-civil-rights + per-Tier-2-High-viral-likely-or-PR-crisis-escalating + per-Tier-3-Medium-localized-complaint-trending + per-Tier-4-Low-routine-complaint-isolated per-canonical-severity) + per-canonical-severity-confidence-scoring + per-canonical-severity-routing. Per-canonical-viral-velocity-detection runs per-portfolio per-canonical-rolling-1-hour-mention-velocity + per-canonical-rolling-6-hour-mention-velocity + per-canonical-rolling-24-hour-mention-velocity + per-canonical-mention-velocity-vs-baseline-z-score + per-canonical-cross-platform-mention-velocity-correlation + per-canonical-engagement-velocity (per-likes-velocity + per-shares-velocity + per-comments-velocity + per-retweets-velocity per-canonical-engagement-velocity) + per-canonical-Hour-1-detection-spec + per-canonical-influencer-amplification-detection (per-account-follower-count-weighted-amplification + per-verified-account-amplification per-canonical-influencer). Per-canonical-coordinated-attack-detection runs per-portfolio per-canonical-account-cluster-analysis (per-account-creation-date-cluster + per-account-follower-cluster + per-account-tweet-pattern-cluster + per-account-handle-pattern-cluster per-canonical-cluster) + per-canonical-bot-likelihood-classification + per-canonical-organic-vs-coordinated-classification + per-canonical-cross-account-content-similarity (per-MinHash-LSH + per-Sentence-Transformer-cosine + per-LLM-cross-account-coordination-detection per-canonical-coordination).

What does per-portfolio per-canonical-per-location-alert-routing + per-franchisee-notification + per-response-playbook-routing do?

Per-portfolio per-canonical-per-location-alert-routing runs per-portfolio per-canonical-per-location-stakeholder-spec (per-General-Manager + per-District-Manager + per-Regional-VP + per-franchisee-owner-operator + per-corporate-comms + per-CCO + per-General-Counsel per-canonical-stakeholder) + per-canonical-per-severity-stakeholder-routing (per-Tier-1-routes-to-CCO-General-Counsel-immediate + per-Tier-2-routes-to-VP-Comms-pre-publish + per-Tier-3-routes-to-Marketing-Director + per-Tier-4-routes-to-content-team-monitoring per-canonical-severity-routing) + per-canonical-per-location-stakeholder-contact-spec (per-Slack + per-PagerDuty + per-SMS-Twilio + per-WhatsApp + per-email + per-phone-call per-canonical-contact) + per-canonical-per-severity-SLA + per-canonical-per-severity-escalation. Per-canonical-per-franchisee-notification runs per-portfolio per-canonical-per-franchisee-notification-preference (per-franchisee-on-call-rotation + per-franchisee-backup + per-franchisee-mass-text + per-franchisee-mass-email per-canonical-notification-preference) + per-canonical-per-franchisee-acknowledgment-tracking + per-canonical-per-franchisee-response-time-tracking. Per-canonical-response-playbook-routing runs per-portfolio per-canonical-per-crisis-type-response-playbook-spec (per-food-poisoning-playbook + per-civil-rights-playbook + per-employee-misconduct-playbook + per-customer-injury-playbook + per-data-breach-playbook + per-cybersecurity-playbook + per-recall-playbook per-canonical-playbook) + per-canonical-playbook-template-library + per-canonical-playbook-stakeholder-assignment + per-canonical-playbook-execution-tracking.

What does per-portfolio per-canonical-crisis-evolution-tracking + per-postmortem-rollup + per-review-response-agent-canonical-bundle do?

Per-portfolio per-canonical-crisis-evolution-tracking runs per-portfolio per-canonical-per-crisis-mention-volume-over-time + per-canonical-per-crisis-sentiment-trajectory + per-canonical-per-crisis-affected-locations-expansion + per-canonical-per-crisis-platform-spread-across-X-TikTok-Instagram + per-canonical-per-crisis-news-pickup-tracking + per-canonical-per-crisis-engagement-evolution + per-canonical-per-crisis-resolution-trajectory + per-canonical-per-crisis-active-vs-closed-status. Per-canonical-crisis-postmortem-rollup runs per-portfolio per-canonical-per-crisis-time-to-detect + per-canonical-per-crisis-time-to-acknowledge + per-canonical-per-crisis-time-to-response + per-canonical-per-crisis-time-to-resolution + per-canonical-per-crisis-mention-volume-total + per-canonical-per-crisis-affected-locations-count + per-canonical-per-crisis-cost-impact + per-canonical-per-crisis-lessons-learned + per-canonical-per-crisis-playbook-improvement-recommendation. Per-review-response-agent-canonical-bundle integrates the crisis-detection skill with sibling skills on the same agent: per-canonical-multi-location-crisis-detection (sibling, parent commercial pillar at /multi-location-crisis-detection) + per-canonical-per-location-review-response-drafting (sibling, downstream consumer of crisis detection for response drafting) + per-canonical-customer-review-monitoring (sibling, complementary review-monitoring substrate) + per-canonical-gbp-qa-response (sibling, complementary GBP Q&A response on detected crisis-adjacent questions).

Engage the review-response agent

Per-portfolio per-canonical-multi-channel-crisis-signal-ingestion + per-per-location-signal-routing + per-severity-classification + per-viral-velocity-detection + per-coordinated-attack-detection + per-per-location-alert-routing + per-franchisee-notification + per-response-playbook-routing + per-crisis-evolution-tracking + per-crisis-postmortem-rollup + per-portfolio audit-trail shipped as the orchestration layer above your existing per-brand-monitoring-vendor + per-incident-response-platform + per-coordinated-inauthentic-behavior-detection-vendor + per-emergency-management-feed primitive.

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