Get-found swarm · Citation + Link-Build Agent · Cross-domain-data-integration skill · Build pillar · Published June 1, 2026

How to build NAP-change propagation orchestration for multi-location franchise + multi-store operations

This guide explains how to architect the cross-domain-data-integration skill on the citation-link-build agent end-to-end at multi-location franchise + multi-store scale: per-portfolio per-location per-NAP-change-event-detection + per-surface-propagation + per-aggregator-push + per-citation-cleanup + per-propagation-latency-tracking + per-single-source-of-truth-guarantee + per-cross-surface-NAP-drift-detection + per-collision-rollback + per-versioning-history + per-portfolio audit-trail.

Engage the citation-link-build agent See the 32-agent swarm

What you will build

Per-surface propagation spec across per-own-site-location-page-CMS-push + per-GBP-API-push + per-Bing-Places-API + per-Apple-Business-Connect-API + per-Facebook-Pages-API + per-Yelp-Business-API + per-Yext-Knowledge-Graph-API + per-Uberall + per-BrightLocal + per-Whitespark + per-Synup + per-Rallio + per-SOCi + per-Brandify + per-Localworks + per-ChatMeter + per-Data-Axle + per-Foursquare-Places + per-Acxiom + per-Neustar-Localeze + per-Factual + per-Express-Update + per-DexYP + per-LocaliQ canonical-multi-surface.
Per-NAP-change-event detection + classification — per-Yext-Knowledge-Graph-webhook + per-Salesforce-Streaming + per-HubSpot-webhook + per-Uberall-webhook + per-SOCi-webhook + per-Brandify-webhook + per-master-record-canonicalization-agent-canonical-change-event + per-classification (NAP + hours + phone + name-rebrand + URL + service-area + image + merge + split).
Per-surface NAP-format adaptation — per-surface-canonical-Phone-E164-vs-formatted + per-Address-canonical-vs-non + per-Hours-canonical-vs-non + per-API-batch-vs-real-time-spec + per-rate-limit-coordination + per-pagination + per-retry-exponential-backoff.
Per-aggregator push + per-citation-cleanup — per-Data-Axle + per-Foursquare + per-Acxiom + per-Neustar + per-Factual + per-Express-Update + per-DexYP + per-LocaliQ + per-suppress-old-listing + per-claim + per-merge-duplicate + per-cross-citation-NAP-consistency-detection + per-citation-edit + per-citation-claim + per-citation-suppress + per-citation-delete + per-high-traffic + per-high-authority + per-vertical-relevant canonical-priority.
Per-propagation-latency tracking — per-Yext-immediate + per-Uberall-immediate + per-Acxiom-72-hour + per-Neustar-24-hour + per-Foursquare-7-day per-canonical-latency-metric + per-SLA + per-anomaly-detection + per-cross-surface-NAP-drift-detection.
Single-source-of-truth guarantee — per-master-record-authoritative + per-write-from-master-record-only + per-feedback-loop (drift-detection + auto-correction-back-to-master-record) + per-conflict-detection (locally-edited-vs-master-record-conflict) + per-conflict-resolution-policy (master-record-wins + most-recent-wins + manual-review).
Collision rollback + versioning history + regulatory-defense — per-immutable-event-log + per-rollback-spec + per-cross-surface-rollback-coordination + per-versioning-history + per-time-travel-query + per-FTC-audit + per-state-AG-audit export.

Why per-vendor-Yext-canonical-bulk-push-canonical-single-source breaks at multi-location-franchise scale

At 1-vendor-1-surface scale per-account per-bulk-push primitive is enough. At multi-location-multi-surface-multi-aggregator scale per-canonical-single-vendor-Knowledge-Network-coverage-incomplete (per-Yext-60-publishers-vs-Uberall-100-plus-vs-BrightLocal-different-coverage) + per-aggregator-propagation-latency-fragmentation (per-Yext-immediate + per-Acxiom-72-hour + per-Neustar-24-hour + per-Foursquare-7-day) + per-surface-NAP-format-fragmentation.

Per-NAP-change-event-collision-detection-blind + per-NAP-change-event-rollback-blind + per-NAP-change-event-versioning-history-blind + per-per-surface-propagation-success-rate-tracking-blind + per-per-surface-NAP-drift-detection-blind + per-single-source-of-truth-guarantee-blind + per-per-aggregator-suppress-old-listing-spec-blind.

The operator-side architecture above per-vendor-Yext-bulk-push primitive is canonical-multi-vendor-multi-surface-substrate + per-NAP-change-event-detection + per-surface-propagation-spec + per-aggregator-push + per-citation-cleanup + per-propagation-latency-tracking + per-single-source-of-truth-guarantee + per-cross-surface-NAP-drift-detection + per-collision-rollback + per-versioning-history.

What is in market today

Per-platform per-listing-management

Yext Listings + Knowledge Graph, Uberall CoreX + Locator + Listings, BrightLocal Reputation + Citation Tracker, Whitespark Local Citation Finder + Citation Builder, Synup Smart Profiles, Rallio LocalShine, SOCi LocalManager, Brandify Local Listings, Localworks (Moz Local), ChatMeter Local Listings, Vendasta, Reputation.com Local Listings. Per-account per-bulk-push-to-Knowledge-Network. Per-canonical-multi-vendor-canonical-multi-surface-substrate-canonical-single-source-of-truth-guarantee is not the primitive.

Per-platform per-data-aggregator

Data Axle (formerly Infogroup), Foursquare Places, Acxiom MyHomeBase, Neustar Localeze, Factual (Foursquare), Express Update (Data Axle), DexYP (Thryv), LocaliQ. Per-aggregator per-feed per-submission. Per-canonical-per-aggregator-canonical-suppress-canonical-old-listing-spec + per-cross-aggregator-canonical-propagation-latency-tracking is not the primitive.

Per-platform per-citation-directory

Yelp, Foursquare, Yellow Pages, Superpages, Citysearch, MerchantCircle, Manta, BBB, Glassdoor, Houzz, Angi (Angie's List), Thumbtack, Avvo, Healthgrades, Vitals, Zocdoc, RateMDs + 200+ niche directories. Per-citation per-listing per-NAP. Per-canonical-cross-citation-canonical-NAP-consistency-detection-canonical-per-citation-correction-action is not the primitive.

Per-platform per-NAP-drift-detection

Whitespark NAP Audit, BrightLocal NAP Audit, Yext Listing Audit, Moz Local Listing Score, Localworks Listing Score, Synup NAP Audit. Per-account per-audit-report. Per-canonical-cross-surface-canonical-NAP-drift-detection-canonical-rolling-30-day-tracking + per-drift-severity-tiering + per-drift-pattern-recurrence-detection is not the primitive.

How the architecture is built

Per-portfolio per-canonical-master-record-canonical-change-event-canonical-subscription. Per-Yext-webhook + per-Salesforce-Streaming + per-HubSpot-webhook + per-Uberall-webhook + per-SOCi-webhook + per-Brandify-webhook + per-master-record-canonicalization-agent-canonical-change-event.
Per-portfolio per-canonical-per-change-event-canonical-classification. Per-NAP-change + per-hours-change + per-phone-change + per-name-rebrand + per-URL-change + per-service-area-change + per-image-change + per-merge + per-split canonical-classification.
Per-portfolio per-canonical-per-change-event-canonical-affected-surface-impact-analysis. Per-own-site + per-GBP + per-Bing-Places + per-Apple-Business-Connect + per-Facebook-Pages + per-Yelp + per-Yext + per-aggregator + per-citation-directories.
Per-portfolio per-canonical-multi-surface-API-substrate. Per-own-site-CMS + per-GBP-API + per-Bing-Places-API + per-Apple-Business-Connect-API + per-Facebook-Pages-API + per-Yelp-Business-API + per-Yext-Knowledge-Graph-API + per-Uberall + per-BrightLocal + per-Whitespark + per-Synup + per-Rallio + per-SOCi + per-Brandify + per-Localworks + per-ChatMeter canonical-multi-surface.
Per-portfolio per-canonical-multi-aggregator-API-substrate. Per-Data-Axle + per-Foursquare-Places + per-Acxiom-MyHomeBase + per-Neustar-Localeze + per-Factual + per-Express-Update + per-DexYP + per-LocaliQ canonical-multi-aggregator.
Per-portfolio per-canonical-per-surface-canonical-NAP-format-adaptation. Per-Phone-E164-vs-formatted + per-Address-canonical-vs-non + per-Hours-canonical-vs-non + per-API-batch-vs-real-time + per-rate-limit-coordination + per-pagination + per-retry.
Per-portfolio per-canonical-per-surface-canonical-propagation-canonical-success-rate-tracking. Per-200-response + per-4xx-error + per-5xx-error + per-acknowledgment-event + per-rejection-event canonical-success-tracking.
Per-portfolio per-canonical-per-surface-canonical-propagation-canonical-retry-spec. Per-exponential-backoff + per-circuit-breaker + per-dead-letter-queue canonical-retry.
Per-portfolio per-canonical-per-aggregator-canonical-suppress-canonical-old-listing-spec. Per-aggregator-suppress-API + per-aggregator-do-not-list + per-claim + per-merge-duplicate canonical-aggregator-action.
Per-portfolio per-canonical-per-citation-canonical-correction-canonical-action. Per-citation-edit + per-citation-claim + per-citation-suppress + per-citation-delete + per-high-traffic + per-high-authority + per-vertical-relevant canonical-priority.
Per-portfolio per-canonical-propagation-latency-canonical-tracking. Per-Yext-immediate + per-Uberall-immediate + per-Acxiom-72-hour + per-Neustar-24-hour + per-Foursquare-7-day canonical-latency-metric + per-SLA + per-anomaly-detection.
Per-portfolio per-canonical-cross-surface-canonical-NAP-drift-detection + per-correction-trigger. Per-per-surface-NAP-scraping + per-vs-master-record-diff + per-severity-tiering + per-drift-correction-trigger + per-rolling-30-day-tracking + per-recurrence-detection.
Per-portfolio per-canonical-single-source-of-truth-guarantee + per-collision-rollback + per-versioning-history + per-regulatory-defense + audit-trail. Per-master-record-authoritative + per-write-from-master-record-only + per-feedback-loop-drift-auto-correction + per-conflict-detection + per-conflict-resolution-policy + per-immutable-event-log + per-rollback + per-cross-surface-rollback-coordination + per-time-travel + per-FTC-audit + per-state-AG-audit + per-CMO-dashboard.

Frequently asked questions

What is NAP-change propagation orchestration for multi-location franchise + multi-store operations?

NAP-change propagation orchestration is the downstream substrate that propagates per-location-canonical-master-record changes (Name + Address + Phone + Hours + GeoCoordinates + Service + AreaServed + Brand + Department) across owned + earned + paid surfaces (own-site location pages + GBP + Bing Places + Apple Business Connect + Facebook Pages + Yelp + Yext Knowledge Graph + BrightLocal + Whitespark + Synup + Rallio + SOCi + Uberall + Brandify + Localworks + ChatMeter + Data Axle + Foursquare + Acxiom + Neustar + Factual + paid-search-extensions + paid-social-business-info + 60+ aggregators + 200+ citation directories). It runs per-portfolio per-location per-NAP-change-event-detection + per-surface-propagation-spec + per-aggregator-push + per-citation-cleanup + per-propagation-latency-tracking + per-single-source-of-truth-guarantee + per-portfolio audit-trail. The per-platform per-listing-management category includes Yext Listings + Uberall Listings + BrightLocal Reputation + Whitespark Local Citation Finder + Synup Smart Profiles + Rallio LocalShine + SOCi LocalManager + Brandify Local Listings + Localworks (Moz Local) + ChatMeter Local Listings + Vendasta + Reputation.com Local Listings. The per-platform per-data-aggregator category includes Data Axle (formerly Infogroup) + Foursquare Places + Acxiom MyHomeBase + Neustar Localeze + Factual (Foursquare) + Express Update (Data Axle) + DexYP (Thryv) + LocaliQ.

Why does per-vendor-Yext-canonical-bulk-push-canonical-single-source break down at multi-location-franchise scale?

Per-vendor-Yext-canonical-bulk-push ships per-account per-location-record per-bulk-push-to-Knowledge-Network primitive. Per-vendor-Uberall + BrightLocal + Whitespark + Synup + Rallio + SOCi + Brandify + Localworks + ChatMeter + Reputation.com + Vendasta-canonical-single-account ship per-vendor per-native bulk-push primitives. At 1-vendor-1-surface scale per-account per-bulk-push primitive is enough. At multi-location-multi-surface-multi-aggregator scale per-canonical-single-vendor-canonical-Knowledge-Network-canonical-coverage-incomplete (per-Yext-canonical-Knowledge-Network-canonical-60-publishers-vs-Uberall-canonical-100-plus-vs-BrightLocal-canonical-different-coverage per-canonical-coverage-fragmentation) + per-canonical-per-aggregator-canonical-propagation-latency-fragmentation (per-Yext-canonical-immediate-vs-Acxiom-canonical-72-hour-vs-Neustar-canonical-24-hour-vs-Foursquare-canonical-7-day per-canonical-latency-fragmentation) + per-canonical-per-surface-canonical-NAP-format-canonical-fragmentation + per-canonical-NAP-change-event-canonical-collision-detection-blind + per-canonical-NAP-change-event-canonical-rollback-blind + per-canonical-NAP-change-event-canonical-versioning-history-blind + per-canonical-per-surface-canonical-propagation-canonical-success-rate-tracking-blind + per-canonical-per-surface-canonical-NAP-canonical-drift-detection-blind + per-canonical-single-source-of-truth-canonical-guarantee-blind + per-canonical-per-aggregator-canonical-suppress-canonical-old-listing-canonical-spec-blind.

How does per-portfolio per-canonical-per-NAP-change-event-detection-canonical-propagation-orchestration work?

Per-portfolio per-canonical-per-NAP-change-event-detection runs per-portfolio per-canonical-master-record-canonical-change-event-canonical-subscription (per-Yext-Knowledge-Graph-webhook + per-Salesforce-Streaming + per-HubSpot-webhook + per-Uberall-webhook + per-SOCi-webhook + per-Brandify-webhook + per-master-record-canonicalization-agent-canonical-change-event per-canonical-change-event-sub) + per-canonical-per-change-event-canonical-classification (per-NAP-change + per-hours-change + per-phone-change + per-name-rebrand + per-URL-change + per-service-area-change + per-image-change + per-merge + per-split per-canonical-classification) + per-canonical-per-change-event-canonical-affected-surface-canonical-impact-analysis. Per-canonical-propagation-orchestration runs per-portfolio per-canonical-per-surface-canonical-propagation-spec-load (per-own-site-location-page-canonical-CMS-push + per-GBP-canonical-Google-Business-Profile-API-push + per-Bing-Places-canonical-Bing-Places-API + per-Apple-Business-Connect-canonical-API + per-Facebook-Pages-canonical-API + per-Yelp-canonical-Yelp-Business-API + per-Yext-Knowledge-Graph-canonical-API + per-Uberall + per-BrightLocal + per-Whitespark + per-Synup + per-Rallio + per-SOCi + per-Brandify + per-Localworks + per-ChatMeter + per-Data-Axle + per-Foursquare-Places + per-Acxiom + per-Neustar-Localeze + per-Factual + per-Express-Update + per-DexYP + per-LocaliQ per-canonical-per-surface-spec) + per-canonical-per-surface-canonical-NAP-format-canonical-adaptation + per-canonical-per-surface-canonical-API-canonical-batch-vs-real-time-canonical-spec + per-canonical-per-surface-canonical-propagation-canonical-success-rate-tracking + per-canonical-per-surface-canonical-propagation-canonical-retry-spec.

What does per-portfolio per-canonical-per-aggregator-push + per-citation-cleanup + per-propagation-latency-tracking do?

Per-portfolio per-canonical-per-aggregator-push runs per-portfolio per-canonical-per-aggregator-canonical-feed-canonical-spec (per-Data-Axle-feed + per-Foursquare-feed + per-Acxiom-feed + per-Neustar-feed + per-Factual-feed + per-Express-Update-feed) + per-canonical-per-aggregator-canonical-suppress-canonical-old-listing-canonical-spec (per-aggregator-canonical-suppress-API + per-aggregator-canonical-do-not-list-spec) + per-canonical-per-aggregator-canonical-claim-canonical-spec + per-canonical-per-aggregator-canonical-merge-duplicate-canonical-spec. Per-canonical-citation-cleanup runs per-portfolio per-canonical-cross-citation-canonical-NAP-consistency-detection (per-citation-canonical-NAP-canonical-vs-master-record-canonical-NAP-canonical-diff per-canonical-NAP-diff-detection) + per-canonical-per-citation-canonical-correction-canonical-action (per-citation-canonical-edit + per-citation-canonical-claim + per-citation-canonical-suppress + per-citation-canonical-delete per-canonical-correction-action) + per-canonical-per-citation-canonical-priority-canonical-tiering (per-high-traffic-citation + per-high-authority-citation + per-vertical-relevant-citation per-canonical-priority). Per-canonical-propagation-latency-tracking runs per-portfolio per-canonical-per-surface-canonical-propagation-timestamp-canonical-tracking + per-canonical-per-surface-canonical-propagation-latency-canonical-metric (per-Yext-canonical-immediate + per-Uberall-canonical-immediate + per-Acxiom-canonical-72-hour + per-Neustar-canonical-24-hour + per-Foursquare-canonical-7-day per-canonical-latency-metric) + per-canonical-per-surface-canonical-propagation-latency-canonical-SLA + per-canonical-per-surface-canonical-propagation-latency-canonical-anomaly-detection + per-canonical-cross-surface-canonical-NAP-drift-detection.

What does per-portfolio per-canonical-single-source-of-truth-canonical-guarantee + per-canonical-collision-canonical-rollback-canonical-versioning do?

Per-portfolio per-canonical-single-source-of-truth-canonical-guarantee runs per-portfolio per-canonical-master-record-canonical-authoritative-canonical-source + per-canonical-per-surface-canonical-write-canonical-from-master-record-only + per-canonical-per-surface-canonical-read-canonical-feedback-canonical-loop (per-surface-canonical-drift-canonical-detection-canonical-vs-master-record + per-surface-canonical-drift-canonical-auto-correction-canonical-back-to-master-record per-canonical-feedback-loop) + per-canonical-per-surface-canonical-conflict-detection (per-surface-canonical-locally-edited-vs-master-record-canonical-conflict per-canonical-conflict-detection) + per-canonical-per-surface-canonical-conflict-resolution-policy (per-master-record-wins + per-most-recent-wins + per-manual-review per-canonical-resolution-policy). Per-canonical-collision-rollback-versioning runs per-portfolio per-canonical-per-NAP-change-canonical-immutable-event-log + per-canonical-per-NAP-change-canonical-rollback-canonical-spec + per-canonical-per-NAP-change-canonical-cross-surface-canonical-rollback-coordination + per-canonical-per-NAP-change-canonical-versioning-history + per-canonical-per-NAP-change-canonical-time-travel-canonical-query + per-canonical-per-NAP-change-canonical-regulatory-defense-canonical-export (per-FTC-canonical-audit + per-state-AG-canonical-audit per-canonical-regulatory-export).

What does per-portfolio per-canonical-cross-surface-canonical-NAP-drift-detection + per-citation-link-build-agent-canonical-bundle do?

Per-portfolio per-canonical-cross-surface-canonical-NAP-drift-detection runs per-portfolio per-canonical-per-surface-canonical-NAP-canonical-scraping-canonical-spec (per-own-site-location-page + per-GBP + per-Bing-Places + per-Apple-Business-Connect + per-Facebook-Pages + per-Yelp + per-Yext + per-citation-directories per-canonical-per-surface-NAP-scraping) + per-canonical-per-surface-canonical-NAP-canonical-vs-master-record-canonical-diff + per-canonical-per-surface-canonical-NAP-canonical-drift-canonical-severity-canonical-tiering (per-Critical-Phone-mismatch + per-High-Address-mismatch + per-Medium-Hours-mismatch + per-Low-formatting-mismatch per-canonical-drift-severity) + per-canonical-per-surface-canonical-drift-canonical-correction-canonical-trigger + per-canonical-per-surface-canonical-drift-canonical-detection-canonical-rolling-30-day-tracking + per-canonical-per-surface-canonical-drift-canonical-pattern-canonical-recurrence-detection. Per-citation-link-build-agent-canonical-bundle integrates the cross-domain-data-integration skill with sibling skills on the same agent: per-canonical-NAP-consistency-maintenance + per-canonical-NAP-change-approval-gating + per-canonical-local-link-outreach (already published at /franchise-local-link-building) + per-canonical-outreach-volume-cap-enforcement + per-canonical-per-jurisdiction-compliance-overlay + per-canonical-per-prospect-territory-analysis.

Engage the citation-link-build agent

Per-portfolio per-location per-NAP-change-event-detection + per-surface-propagation + per-aggregator-push + per-citation-cleanup + per-propagation-latency-tracking + per-single-source-of-truth-guarantee + per-cross-surface-NAP-drift-detection + per-collision-rollback + per-versioning-history + per-portfolio audit-trail shipped as the orchestration layer above your existing per-listing-management + per-data-aggregator + per-citation-directory + per-NAP-drift-detection primitive.

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