Build pillar · local-listing-ops agent
How to build NAP change propagation orchestration
Google Business Profile API + Yelp Fusion + Foursquare + Apple Maps Business + Bing Places + Tripadvisor + Healthgrades + Vitals + Zocdoc + Avvo + Yandex + Naver + Baidu per-platform listing surface + Yext + Synup + Moz Local + BrightLocal + Whitespark + Localworks + BirdEye + Podium + Reputation.com local-listing-management + Acxiom + Data Axle + Localeze + Neustar + Factual data-aggregator ship per-account flat NAP- update primitives. The Propose + Propagate + Verify + Audit skill bundle on the local-listing-ops agent sits above 70+ per-platform listing surface + data-aggregator substrate and writes a per-location NAP-change canonical record with named regulatory anchors covering Federal Communications Act 47 USC 222 Customer Proprietary Network Information (CPNI) when phone-number change + FCC CPNI 47 CFR Part 64 Subpart U + FCC Local Number Portability + per-state telecom + LOA Letter of Authorization + USPS address verification + CASS + DSF2 + LACSLink + per-state attorney advertising 50-state matrix + ABA Model Rule 7.1-7.5 + state medical board + state professional licensing + HIPAA + FINRA Rule 2210 + SEC Reg FD + EU AI Act Article 50.
Published January 9, 2027 · 3,200 words
The 4-skill bundle on the local-listing-ops agent
One agent. Four coordinated skills. The Propose + Propagate + Verify + Audit bundle runs above the per-platform listing substrate + data-aggregator substrate + local-listing- management substrate + CPaaS for phone-number provisioning + address-verification substrate and writes one canonical per-location NAP-change record.
Propose
Per-location current NAP + proposed NAP + per-platform delta + per-platform write-back schema + per-platform identity-verification + per-platform legal/IP attestation + per-vertical applicability flag + per-state attorney advertising 50-state matrix + per-state mandatory disclaimer + state medical board + state professional licensing + FCC 47 USC 222 CPNI + FCC LNP + LOA + USPS CASS + DSF2 + LACSLink.
Propagate
Per-platform per-data-aggregator concurrent write-through across Google Business Profile + Yelp + Foursquare + Apple Maps + Bing + Tripadvisor + Healthgrades + Vitals + Zocdoc + Avvo + Yandex + Naver + Baidu + Yext + Synup + Moz Local + BrightLocal + Whitespark + Acxiom + Data Axle + Localeze + Neustar + Factual + Express Update. Per-platform retry + DLQ + SLA. Per-state phone-number porting via Twilio + Bandwidth + Plivo + Telnyx + Vonage.
Verify
Per-platform read-back + per-platform identity-match + per-data-aggregator consistency check + per-search-result Google/Yelp/Apple Maps verification + per-platform staleness tracking + per-platform reverification cycle. 5-anchor gate before any platform write commits.
Audit
Per-location + per-platform NAP-change WORM record: proposed NAP + per-platform write-back status + per-state attorney/medical-board/licensing review + FCC LOA + USPS CASS verification + per-anchor gate-pass + retry/DLQ/SLA + AI-ML provenance. Retention: 7-year FTC + 7-year IRS + 7-year HIPAA + 7-year state bar + 6-year SEC + 3-year FINRA + 7-year SOX + GDPR Article 30 + EU AI Act Article 12 + SOC 2 CC7/CC8.
The real ecosystem this sits above
Propose + Propagate + Verify + Audit does not replace the per-platform listing APIs or local-listing-management vendors. It sits above them, coordinates them, and writes one canonical per-location NAP-change record with named regulatory anchors.
Per-platform listing surface
- Google Business Profile + Yelp + Foursquare + Apple Maps
- Bing Places + Tripadvisor + Healthgrades + Vitals + Zocdoc
- Avvo + Yellow Pages + Whitepages + Manta + Citysearch
- Yandex + Naver + Baidu + Hotfrog + Brownbook + Cylex
- Yext + Synup + Moz Local + BrightLocal + Whitespark
Data-aggregator + verification
- Acxiom + Data Axle + Localeze + Neustar + Factual
- Express Update + ListingDistribution + Foursquare
- USPS Address Information System + CASS certification
- DSF2 + LACSLink + Smarty Streets + Loqate
- Melissa Data + Experian Data Quality + Pitney Bowes
CPaaS + streaming + orchestration
- Twilio + Bandwidth + Plivo + Telnyx + Vonage CPaaS
- FCC Local Number Portability + LOA + 47 CFR 52
- Apache Kafka + Confluent + AWS MSK + Azure Event Hubs
- Temporal + AWS Step Functions + Camunda + Argo
- BirdEye + Podium + Reputation.com + ReviewTrackers
Compliance overlay
Five anchors run per-NAP-change before any platform write or downstream propagation commits. The first anchor is operationally distinctive: FCC Communications Act 47 USC 222 CPNI when phone-number change + FCC LNP + USPS CASS + per-state attorney advertising 50-state matrix + state medical board + state professional licensing converge on every NAP change.
Anchor 1: FCC 47 USC 222 CPNI + FCC LNP + USPS CASS + per- state attorney 50-state (operationally distinctive)
Federal Communications Act 47 USC 222 Customer Proprietary Network Information (CPNI) when phone-number change + FCC CPNI rules 47 CFR Part 64 Subpart U + Section 222 + per-state telecom regulation + per-state Public Utility Commission (PUC) + per-state phone-number transfer/ porting (Local Number Portability per FCC LNP rules + LOA Letter of Authorization) + 47 CFR 52. USPS Address Information System + CASS certification + DSF2 + LACSLink. Per-state attorney advertising rules 50-state bar matrix + ABA Model Rule 7.1-7.5 + 1.18 + 7.2 + 7.3 + per-state mandatory disclaimer + per-state advertising review + Florida Bar 4-7 + California State Bar Rule 1- 400 + NY RPC 7.1. State medical board (50-state) + per- state board patient-name + per-state board sponsored advertising. State professional licensing (Plumber + Electrician + Locksmith + RoofingContractor + GeneralContractor + MovingCompany + Notary + Physician + Dentist + Pharmacy).
Anchor 2: FINRA + HIPAA + per-vertical
FINRA Rule 2210 + Rule 3110 + Rule 4511 when FinancialService NAP + SEC Regulation FD. HIPAA 45 CFR 164.502/504/514 when MedicalBusiness NAP + state mini- HIPAA. FTC Health Products Compliance Guide. FDA OPDP + DEA + alcohol TABC + CalABC + state-board.
Anchor 3: Google + Yelp + Apple Maps + per-platform TOS + FTC + FDD Item 12
Google Business Profile prohibited content policy + Yelp Content Guidelines + Apple Maps Business reviews policy + per-platform Terms of Service. FTC Endorsement Guides + Fake Review Rule + Section 5 + Pfizer 1972 + MARS + CFPB UDAAP + Lanham + USPTO + state UDTPA + FDD Item 12 + 15-state franchise + per-franchisor trademark holding- company per-franchisee licensee.
Anchor 4: SOX + EU AI Act
SOX 302/404/906 when public-company NAP material to financial reporting + COSO + Exchange Act 13(b)(2) + FASB ASC 350 + SEC Reg S-K. EU AI Act Article 22 + 26 + 50 + Article 13/14/15 + Annex III when AI-ML NAP-change- propagation drives publish/block routing + Article 6/27 FRIA + DSA + DMA.
Anchor 5: Privacy + accessibility + WORM retention
GDPR Article 6/7/28/30 + LGPD + DPDP + PIPEDA + Quebec Law 25 + CCPA + CPRA + 18-state. WCAG 2.2 AA + ADA Title III. NIST AI RMF + ISO 42001 + ISO 27001 + SOC 2 Type II. Per-vendor LLM zero-retention + per-source DPA. Storage: AWS S3 Object Lock + Azure Blob immutable + GCS + Wasabi WORM. Retention: 7-year FTC + 7-year IRS + 7- year HIPAA + 7-year state bar + 6-year SEC + 3-year FINRA + 7-year SOX + GDPR Article 30 + EU AI Act Article 12 + SOC 2 CC7/CC8.
6-workstream reporting cycle
Every two weeks during a Tier 3 Fractional CMO engagement, six workstreams report against the pre-engagement baseline. No forecast accuracy claims. Process commitments only.
- 1. Per-portfolio per-platform listing-surface coverage. 70+ platforms enrolled + per-data-aggregator + per-vertical applicability + per-state attorney/medical-board/licensing applicability.
- 2. Propose per-location NAP-change proposal flow. Current/proposed NAP + per-platform delta + per-vertical + FCC CPNI/LNP/LOA + USPS CASS/DSF2/LACSLink.
- 3. Propagate per-platform write-through flow. Per-platform write-back + retry + DLQ + SLA + per-platform identity-verification.
- 4. Verify per-platform post-write flow. Per-platform read-back + identity-match + per-data- aggregator consistency + per-search-result + staleness.
- 5. Regulatory-defense audit coverage. FCC 47 USC 222 CPNI + LNP + USPS CASS + per-state attorney 50-state + medical board + licensing + HIPAA + FINRA + ABA + SOX + EU AI Act.
- 6. FBC feedback-loop pattern-learning. Per-location realized-vs-predicted NAP consistency + per- platform staleness reconciliation + per-state enforcement- update.
FAQ
- What is NAP change propagation orchestration — and what is the FCC-CPNI-times-50-state-attorney-advertising problem distinctive to this skill?
- A multi-unit franchise + multi-location service brand operator (50-500 locations across healthcare + legal + financial + retail + DTC + franchise + hospitality + service) has per-location NAP (Name + Address + Phone) that must remain consistent across 70+ data aggregators + Google Business Profile + Yelp + Foursquare + Apple Maps + Bing Places + Tripadvisor + Healthgrades + Vitals + Zocdoc + Avvo + Yellow Pages + Yandex + Naver + Baidu + per-state professional-licensing listings. When NAP changes (location relocation + phone-number change + brand-name change + ownership transfer), the change must propagate consistently. The four-skill bundle on the local-listing-ops agent — Propose, Propagate, Verify, Audit — sits above the per-platform listing substrate + data-aggregator substrate + local-listing-management substrate (Yext + Synup + Moz Local + BrightLocal + Whitespark + Localworks + BirdEye + Podium + Reputation.com) and writes a per-location NAP-change canonical record. The operationally distinctive anchor: Federal Communications Act 47 USC 222 Customer Proprietary Network Information (CPNI) when phone-number change + FCC CPNI rules 47 CFR Part 64 Subpart U + per-state telecom regulation + per-state PUC + per-state phone-number transfer/porting (Local Number Portability per FCC LNP rules + LOA Letter of Authorization). Plus USPS address verification + CASS certification + DSF2 + LACSLink. Plus per-state attorney advertising rules when LegalService NAP (50-state bar advertising matrix + ABA Model Rule 7.1-7.5 + 1.18 + 7.2 + 7.3 + per-state mandatory disclosure + Florida Bar 4-7 + California State Bar Rule 1-400 + NY RPC 7.1) + state medical board + state professional licensing.
- Why do Yext + Synup + Moz Local + BrightLocal + Whitespark + BirdEye + Podium + Google Business Profile break at multi-location-NAP-propagation-with-50-state-attorney scale?
- Each local-listing-management vendor ships per-account flat NAP-update primitive. Each platform API ships flat write-through. None coordinates per-location NAP change across 70+ platforms + per-state attorney advertising rules (50-state bar matrix + ABA Model Rule 7.1-7.5 + per-state mandatory disclaimer) + state medical board + state professional licensing + FCC Communications Act 47 USC 222 CPNI when phone-number change + FCC LNP + USPS CASS + DSF2 + LACSLink. None gates per-NAP-change against FTC Endorsement Guides + Fake Review Rule + Section 5 + Pfizer 1972 + per-vertical (HIPAA when MedicalBusiness + FINRA when FinancialService + ABA when LegalService) + Google Business Profile prohibited content + Yelp Content Guidelines + per-platform TOS. None enforces SOX 302/404/906 + COSO + Exchange Act 13(b)(2) + FASB ASC 350 when public-company NAP material. None writes a per-location + per-platform audit trail with regulatory-defense retention. The four-skill bundle Propose + Propagate + Verify + Audit sits above the per-platform listing + data-aggregator + local-listing-management substrate — it does not replace it.
- How does Propose + Propagate work across 70+ platforms?
- Propose runs per-portfolio per-banner per-location NAP-change proposal: per-location current NAP snapshot + proposed NAP snapshot + per-platform downstream delta + per-platform write-back schema + per-platform identity-verification requirement + per-platform legal/IP attestation + per-vertical applicability flag (HIPAA + FINRA + ABA + FDA + state licensing). Per-state attorney advertising 50-state matrix + per-state mandatory disclaimer + per-state bar advertising review when LegalService NAP. State medical board + state professional licensing + FCC Communications Act 47 USC 222 + FCC LNP + LOA Letter of Authorization when phone-number change + USPS CASS + DSF2 + LACSLink address verification + Twilio + Bandwidth + Plivo + Telnyx + Vonage CPaaS for phone-number provisioning. Propagate runs per-platform per-data-aggregator concurrent write-through across Google Business Profile API + Yelp Fusion + Foursquare + Apple Maps Business + Bing Places + Tripadvisor + Healthgrades + Vitals + Zocdoc + Avvo + Yandex + Naver + Baidu + Yext + Synup + Moz Local + BrightLocal + Whitespark + Localworks + Acxiom + Data Axle + Localeze + Neustar + Factual + Express Update. Per-platform retry policy + per-platform dead-letter queue + per-platform SLA tracking. Per-platform identity-verification cycle. Per-state phone-number porting via LOA + FCC LNP.
- What does Verify + Audit do?
- Verify runs per-platform per-data-aggregator post-write verification: read-back per-platform NAP + per-platform identity-match + per-data-aggregator consistency check + per-search-result Google/Yelp/Apple Maps verification + per-platform staleness tracking + per-platform reverification cycle. Per-state attorney advertising review when LegalService + state medical board approval when MedicalBusiness + state professional licensing verification. Gate runs 5 anchors per-NAP-change before any platform write or downstream propagation commits. (1) Federal Communications Act 47 USC 222 CPNI + FCC CPNI 47 CFR Part 64 Subpart U + per-state telecom regulation + per-state PUC + FCC LNP + LOA + 47 CFR 52 + USPS address verification + CASS certification + DSF2 + LACSLink. (2) Per-state attorney advertising 50-state matrix + ABA Model Rule 7.1-7.5 + 1.18 + 7.2 + 7.3 + per-state mandatory disclaimer + per-state advertising review + Florida Bar 4-7 + California State Bar Rule 1-400 + NY RPC 7.1 + state medical board (50-state) + state professional licensing (Plumber + Electrician + Locksmith + RoofingContractor + GeneralContractor + MovingCompany + Notary + Physician + Dentist + Pharmacy) + FINRA Rule 2210 + Rule 3110 + Rule 4511 + SEC Regulation FD + HIPAA 45 CFR 164.502/504/514 + state mini-HIPAA + FDA OPDP + DEA + alcohol + . (3) Google Business Profile prohibited content + Yelp Content Guidelines + Apple Maps Business reviews + per-platform TOS + FTC Endorsement Guides + Fake Review Rule + Section 5 + Pfizer 1972 + MARS + CFPB UDAAP + Lanham + USPTO + state UDTPA + FDD Item 12 + 15-state franchise + per-franchisor trademark holding-company per-franchisee licensee. (4) SOX 302/404/906 when public-company NAP material + COSO + Exchange Act 13(b)(2) + FASB ASC 350 + SEC Reg S-K. (5) EU AI Act Article 22 + 26 + 50 + Article 13/14/15 + Annex III when AI-ML NAP-change-propagation drives publish/block routing + Article 6/27 FRIA + DSA + DMA + GDPR Article 6/7/28/30 + LGPD + DPDP + PIPEDA + Quebec Law 25 + CCPA + CPRA + 18-state + WCAG 2.2 AA + ADA Title III. Audit writes a per-location + per-platform NAP-change WORM canonical record: proposed NAP + per-platform write-back status + per-state attorney/medical-board/licensing review + FCC LOA + USPS CASS verification + per-anchor gate-pass + per-platform retry + DLQ + SLA + AI-ML provenance. Storage: AWS S3 Object Lock + Azure Blob immutable + GCS + Wasabi WORM. Retention: 7-year FTC + 7-year IRS + 7-year HIPAA + 7-year state bar + 6-year SEC + 3-year FINRA + 7-year SOX + GDPR Article 30 + EU AI Act Article 12 + SOC 2 CC7/CC8.
- What does this skill connect to on the local-listing-ops agent and across the swarm?
- On the local-listing-ops agent: local-listing-management (parent commercial pillar) + per-location AI review-response drafting (#565 same per-vertical + Google Business Profile substrate) + per-location SERP history retention (#567 same Google Business Profile substrate). Across the swarm: schema auto-remediation across 1500+ location pages (#582 same per-location pages substrate) + per-location rich-result eligibility scoring (#563 same per-vertical substrate) + multi-stream severity routing (#578 same regulatory-clock substrate) + governance-decision-router five-destination routing + master-record. Build-pillar siblings: tiered pre-filter deterministic gates for AI content compliance + marketing AI autonomy profile configuration + per-vertical compliance overlay + per-jurisdiction compliance multi-state franchise. Commercial-pillar parent: /local-listing-management.
- What does the 6-workstream pre-engagement-baseline reporting cycle look like for this skill?
- Every two weeks during the Tier 3 Fractional CMO with AI Swarm engagement, six workstreams report against the pre-engagement baseline. Workstream 1: per-portfolio per-platform listing-surface coverage — 70+ platforms enrolled + per-data-aggregator + per-vertical applicability + per-state attorney/medical-board/licensing applicability. Workstream 2: Propose per-location NAP-change proposal flow — current/proposed NAP + per-platform delta + per-vertical applicability + FCC CPNI/LNP/LOA + USPS CASS/DSF2/LACSLink. Workstream 3: Propagate per-platform write-through flow — per-platform write-back + retry + DLQ + SLA + per-platform identity-verification. Workstream 4: Verify per-platform post-write flow — per-platform read-back + identity-match + per-data-aggregator consistency + per-search-result verification + staleness tracking. Workstream 5: Regulatory-defense audit coverage — FCC 47 USC 222 CPNI + FCC LNP + USPS CASS + per-state attorney 50-state + medical board + licensing + HIPAA + FINRA + ABA + SOX + EU AI Act. Workstream 6: FBC feedback-loop pattern-learning — per-location realized-vs-predicted NAP consistency + per-platform staleness reconciliation + per-state enforcement-update.
Engage Completions
Two ways to engage. The Tier 1 AI Readiness Assessment maps the 70+ per-platform listing substrate + data-aggregator + local-listing-management + CPaaS + address-verification substrate against the Propose + Propagate + Verify + Audit bundle. The Tier 3 Fractional CMO with AI Swarm embeds 1-2 days per week for 6+ months and runs the bundle end-to-end against the local-listing-ops agent across the swarm.
Related reading
- Parent commercial pillar: local listing management
- Sibling build-pillar: per-location AI review-response drafting (#565 same Google Business Profile substrate)
- Sibling build-pillar: schema auto-remediation (#582 same per-location pages substrate)
- Sibling build-pillar: per-jurisdiction compliance multi- state franchise
- Fractional CMO with AI Swarm
- AI Readiness Assessment