Tier 2 Setup Sprint · P155
Event-Record-to-Multi-Surface Deployment
Ship one event record across landing page + GBP event post + social posts + email + paid ads for every location in your network, with publish-T-N and retire-T+M timing windows. Recurring events, one-off promotions, and seasonal campaigns all run through the same orchestration swarm.
- Price
- $25,000–$35,000
- Timeline
- 8 weeks
- Ownership
- You own all artifacts
01 · The problem
Why event-record-to-multi-surface deployment exists.
Your network runs 6-12 recurring events per year per location: sales, seasonal promotions, anniversaries, regional events, holiday hours. Each event requires updates to 6+ surfaces per location — landing page, GBP event post, Facebook event, Instagram, email, paid ad creative. At 50+ locations the work is impossible to ship cleanly. Marketing manager + each operator + agency cycle on every event. Mistakes are constant: wrong dates, missing surfaces, retired late. Your events arrive degraded, get traffic for two days, then sit forever as zombie pages losing the SEO value they accumulated.
02 · Desired result
What success looks like.
One event record per event becomes deployed content across all 6 surfaces per location, on schedule, retired cleanly when the event ends. Marketing manager works on the event record, not 600 individual posts. Surfaces retire with SEO value preserved via 301 redirects + archive pages. Recurring event series rotate fresh content automatically while keeping the core schedule stable.
03 · How we get there
The 5-step approach.
- 1
Design event-record schema covering your event taxonomy + per-location overrides
- 2
Build multi-surface orchestration swarm dispatching to 6 surface adapters with timing-window logic
- 3
Integrate brand-voice gate per surface variant (primitive 1)
- 4
Wire post-event SEO preservation: 301 redirects, canonical handling, archive page generation
- 5
Train operators + corporate team on event-record authoring + approval workflow
Video in production
The cover-page video for this SKU is in production. Check back shortly.
04 · Two paths
Two ways to deploy event-record-to-multi-surface deployment.
Both paths reach the same outcome. The DIY guide walks through the implementation step-by-step at zero cost; the productized engagement ships in the stated timeline at fixed pricing with full ownership transfer at the end.
DIY
Follow the guide yourself
The DIY walkthrough for event-record-to-multi-surface deployment is coming soon. In the meantime, the productized engagement gets you to the same outcome faster.
- Effort
- Yours
- Time
- Self-paced
- Cost
- Free
Productized service
Have us deploy it for you
We build and deploy event-record-to-multi-surface deployment across your operation. Fixed timeline, fixed pricing. You own every artifact — code, prompts, configs, training — at the end.
- Effort
- Ours
- Time
- 8 wk
- Cost
- $25,000–$35,000
05 · Who buys this
When this engagement fits.
Franchise CMO running 25+ locations with 6-12 recurring events per year (sales, seasonal promotions, anniversaries, grand re-openings, holiday hours, regional events). Current state requires marketing manager + each location operator + agency cycle per event = six surface updates per location per event. At 50+ locations the work becomes impossible to ship cleanly; mistakes are constant — wrong dates, missing surfaces, retired late.
06 · Where vendors fall short
Status-quo tooling gap.
No vendor productizes event-record-to-multi-surface deployment with per-location branding + timing-window logic at multi-loc scale. Generic marketing automation (Marketo, HubSpot) handles email but not GBP event posts or per-location creative variants. Per-location franchise marketing platforms (Hyperlocology, SOCi, Tiger Pistol) handle some surfaces but lack the event-record schema + timing-window orchestration.
07 · The AI capability we add
What the AI swarm does that vendors do not.
- Event-record schema authoring (event type + timing + per-location overrides + brand-voice tone)
- Multi-surface AI generation: landing page + GBP event post + Facebook event + Instagram post + email blast + paid ad creative — all from the canonical event record
- Per-location localization at scale (city + DMA + per-operator personal details + local market context)
- Timing-window orchestration: publish T-N days before; retire T+M days after; archive with SEO-value preservation
- Post-event SEO preservation: 301 redirects, canonical handling, "past events" archive page generation with structured data
08 · What we deliver
Engagement scope — 8 weeks.
- Event-record schema designed for your event taxonomy + per-location brand spec
- Multi-surface orchestration swarm covering 6 surfaces (web + GBP + Facebook + Instagram + email + paid ads)
- Timing-window publish + retire logic with per-event configurable windows
- Per-location content variation with brand-voice gate on every variant
- SEO preservation logic — retired events redirect or canonicalize to maintain accumulated link equity
- "Past events" archive page generation with structured data
- 30-day operating tail covering 2-3 production event cycles
What's included
- Brand-voice spec calibration for event content
- GBP API integration + Yelp + Facebook event integration
- Email platform integration (Klaviyo, Mailchimp, or ESP-agnostic)
- Paid ad creative generation for Google Ads + Meta
- PostHog telemetry per surface per event
- Operator + corporate training (3 sessions, 60 min each)
What's not included
- Net-new event-management vendor procurement (we orchestrate; your existing event scheduling tools stay)
- Paid media budget management (we generate creative; you fund the ads)
- Multi-language event copy (English-only in this scope; multi-language is a separate engagement)
09 · Common questions
Frequently asked.
- How is this different from a generic marketing-automation platform?
- Marketo, HubSpot, and similar handle email lifecycle and form workflows. They do not orchestrate multi-surface event deployment with per-location branding, timing-window logic, and SEO preservation at retirement. We sit above your existing marketing automation, consuming event records and dispatching generation across all six surfaces.
- What surfaces does the swarm cover?
- Six default surfaces: location landing page, Google Business Profile event post, Facebook event, Instagram post, email campaign, and paid ad creative. Surfaces can be added or removed per your operation; the orchestration logic is surface-extensible.
- How does SEO preservation work?
- Event landing pages accumulate backlinks + rankings during the event window. When the event ends, naive deletion loses that equity. We implement timing-window-aware 301 redirects (event ends → redirect to evergreen related page), canonical handling for ephemeral content, and a "past events" archive page with structured data that captures the residual SEO value across all retired events.
- What event types does this support?
- Both recurring (weekly classes, monthly book club, seasonal promotions) and one-off (grand opening, store closing, special promotion). The event-record schema handles both via timing-window configuration. Distinct event types — closings, openings — have specialized scopes covered by sibling SKUs (P008 onboarding, P216 closing campaigns).
Ready to deploy event-record-to-multi-surface deployment?
$25,000–$35,000 · 8 weeks · you own every artifact.