Tier 2 Engagement · P158
Post-Crisis SEO Repair + Reputation Rebuild
Multi-week rebuild of search and reputation surface after a brand crisis. SERP analysis + reputation rebuild content plan + negative-result suppression + review-velocity recovery + schema for positive citations. For brands that survived a crisis and now need active rebuild.
- Price
- $15,000–$25,000
- Timeline
- 6 weeks
- Ownership
- You own all artifacts
01 · The problem
Why post-crisis seo repair + reputation rebuild exists.
You survived a brand crisis — food safety incident, lawsuit, viral negative review wave, franchisee scandal, regional PR fallout. The acute response phase is over. Now negative search results dominate SERPs for brand and location queries. Review averages tanked. Outdated crisis narrative still ranks above your fresh positive content. Customer trust is shaken. PR agencies handle messaging but rarely productize SEO repair + content production + review velocity recovery as a coordinated multi-month rebuild. You need active reputation rebuild, not just press releases.
02 · Desired result
What success looks like.
Negative results suppressed via active positive content production targeting the specific SERP gaps. Review velocity restored via post-crisis-aware solicitation campaigns. Reputation surface recovered over 3-6 months. Schema markup deployed across positive citations. Optional ongoing monitoring catches regression. Brand recovers from the crisis with measurable SERP + review-velocity progress per week.
03 · How we get there
The 5-step approach.
- 1
Audit current SERP + reputation surface; identify suppression candidates + content gaps
- 2
Generate 4-12 weeks of reputation rebuild content mapped to specific SERP gaps
- 3
Deploy negative-result suppression strategy (content prominence + link-building targets)
- 4
Run review-velocity recovery campaign with brand-voice-gated post-crisis messaging
- 5
Deploy schema markup across positive citations; produce weekly progress narratives
Video in production
The cover-page video for this SKU is in production. Check back shortly.
04 · Two paths
Two ways to deploy post-crisis seo repair + reputation rebuild.
Both paths reach the same outcome. The DIY guide walks through the implementation step-by-step at zero cost; the productized engagement ships in the stated timeline at fixed pricing with full ownership transfer at the end.
DIY
Follow the guide yourself
The DIY walkthrough for post-crisis seo repair + reputation rebuild is coming soon. In the meantime, the productized engagement gets you to the same outcome faster.
- Effort
- Yours
- Time
- Self-paced
- Cost
- Free
Productized service
Have us deploy it for you
We build and deploy post-crisis seo repair + reputation rebuild across your operation. Fixed timeline, fixed pricing. You own every artifact — code, prompts, configs, training — at the end.
- Effort
- Ours
- Time
- 6 wk
- Cost
- $15,000–$25,000
05 · Who buys this
When this engagement fits.
Brand that just survived a crisis (food safety incident, lawsuit, viral negative review wave, franchisee scandal, regional PR fallout). Negative search results dominate SERPs for brand and location queries. Review averages tanked. Outdated crisis narrative still ranks. Need positive content production + active suppression + review-velocity recovery over 3-6 months. Currently doing ad-hoc PR; no systematic rebuild plan.
06 · Where vendors fall short
Status-quo tooling gap.
PR agencies handle messaging but rarely productize SEO repair + content production + review velocity recovery as a coordinated swarm. Reputation management vendors (Reputation.com, Birdeye) handle review monitoring but not active rebuild content. SEO agencies do generic SEO without crisis-recovery context. No vendor productizes the full post-crisis repair engagement.
07 · The AI capability we add
What the AI swarm does that vendors do not.
- SERP analysis: what ranks now for brand + location queries, what should rank, suppression candidates ranked by urgency
- Reputation rebuild content plan generation (4-12 weeks of positive content mapped to specific SERP gaps)
- Negative-result suppression strategy (content-prominence ranking + targeted link-building suggestions)
- Review-solicitation campaign authoring (post-crisis CX-aware messaging that does not feel transactional)
- Schema markup for positive citations (Article, Organization, AggregateRating where defensible)
- Optional ongoing monitoring + adjustment
08 · What we deliver
Engagement scope — 6 weeks.
- Initial SERP + reputation surface audit (week 1)
- Reputation rebuild content roadmap mapped to specific SERP gaps (week 2)
- Content production swarm covering 4-12 weeks of positive content
- Negative-result suppression playbook with prioritized actions
- Review-velocity recovery campaign (post-crisis-aware messaging)
- Schema markup deployment across positive citations
- Weekly progress narrative + monthly rebuild status report
What's included
- GBP + Yelp + review platform integration
- CMS integration for rebuild content publishing
- Brand-voice spec calibrated for post-crisis tone
- PR team coordination (your PR retains lead; we provide the SEO + content + measurement layer)
- Communications team training (2 sessions, 60 min each)
What's not included
- PR strategy or media-relations execution (your PR team or agency leads)
- Legal counsel coordination (we work alongside your legal team; we do not provide legal advice)
- Crisis prevention or active crisis-response — separate engagement (P022 covers active crisis response)
09 · Common questions
Frequently asked.
- Do we need to have had a crisis to engage this?
- Yes. This SKU is specifically for brands in the post-crisis recovery phase. If you are mid-crisis, P022 (Per-Location Reputation Crisis Response) is the active-response SKU. If you have not had a crisis but want defense-in-depth, the readiness assessment plus P022 setup is the right path.
- How long does rebuild take?
- Initial engagement is 6 weeks for the audit + plan + content production launch. Full reputation surface recovery typically takes 3-6 months depending on crisis severity, pre-crisis brand strength, and ongoing operational quality. We can optionally extend with ongoing monitoring beyond the initial 6 weeks.
- What about the legal side?
- We do not provide legal advice. We work alongside your legal team — many post-crisis rebuilds involve sensitive messaging that legal needs to review. We surface what we are producing; your legal team approves before publish.
Ready to deploy post-crisis seo repair + reputation rebuild?
$15,000–$25,000 · 6 weeks · you own every artifact.