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Citation + Link-Build Agent

Maintains NAP consistency across 50-200 directories and runs governed local link outreach under hard volume caps.

Hire the most operationally external agent in the swarm — its outputs land on properties you do not own. Two functions: citation maintenance (NAP across Yext / BrightLocal / Whitespark) and proactive local link outreach under a strict five-touches-per-location-per-month cap.

Early-adopter rate
$1,500–$3,000/mo
Minimum term
6 months
Context tuning
10 days · included

Early-adopter program

First 25 subscribers lock the early-adopter monthly rate for the full 6-month term and get priority influence over the skill backlog. Standard rate after the cap: $2,500–$4,500/mo.

Two paths to running this agent

Self-host with the free deployment guide and run your own instance, or rent the hosted agent and skip the build entirely. The skill library is the same either way — the rental ships with hosting, maintenance, and context-tuning included.

DIY

Self-host with the deployment guide

Free walkthrough of how to deploy citation agent on your own infrastructure. You bring the engineering time and the integrations. You own every artifact end-to-end.

Effort
Yours
Time
Self-paced
Cost
Free

DFY — rental

Rent the hosted agent

We host the runtime, maintain the skill library, and tune the agent to your context at onboarding. You pay a monthly fee. No bespoke customization — new skills go through the shared backlog.

Effort
Ours
Onboarding
10 days
Cost
$1,500+/mo

What this agent owns

NAP consistency across every connected directory (50-200 typical), the citation-vendor wrappers, and the local link-build outreach queue. Subscribes to the master record for NAP-relevant changes. Operates under a hard outreach volume cap because mass outreach destroys local-community brand reputation faster than it builds links.

Install it where your team already works

The agent listens for inbound requests from any of these surfaces and acts inside its skill boundary.

  • Slack
  • Microsoft Teams
  • Email
  • Webhooks
  • Yext
  • BrightLocal
  • Whitespark
  • Google Sheets
  • REST API

Example asks

  • Master-record NAP change → 3-stage approval gate → propagate to all directories
  • "@citations how many local link touches do we have left for Denver this month?" (Slack)
  • Weekly NAP-consistency audit across all directories
  • "@citations queue outreach to the new Austin neighborhood blogs" (Teams)

Skill library

Every skill in the rental package. Status reflects current development state — early-adopter subscribers influence which backlog skills move into development next.

In development

  • NAP consistency maintenance

    Audits and propagates Name / Address / Phone consistency across 50-200 directories through Yext / BrightLocal / Whitespark.

    DIY walkthrough: /howto/citation-architecture-deployment

    In development
  • NAP change approval gating

    Routes every NAP change through a 3-stage approval gate before propagation; a single typo across 150 directories is weeks of cleanup.

    In development
  • Local link outreach

    Runs governed outreach to neighborhood directories, local blogs, and community organizations under a hard 5-touches-per-location-per-month cap.

    In development
  • Outreach volume-cap enforcement

    Tracks every outreach touch per location and refuses to exceed the configured per-location-per-month cap.

    In development
  • Per-jurisdiction compliance overlay

    At regulated multi-state operators, re-runs per-jurisdiction overlays before propagating citation data.

    In development
  • Master-record sync

    Reads the operator's master record (addresses, hours, services, manager bios, license status) and triggers downstream actions on change.

    DIY walkthrough: /howto/how-to-write-a-master-record-for-multi-location-operations

    In development
  • Per-vertical compliance overlay enforcement

    Loads HIPAA / FTC ad-substantiation / state cannabis / financial-services overlays at runtime and gates every output through the relevant rule set.

    DIY walkthrough: /howto/how-to-load-per-vertical-compliance-overlays-at-runtime

    In development

Backlog — subscribers prioritize one at a time

These skills are mapped from the 248-loop SKU research backlog. We build one at a time, in sequence, with active subscribers voting on which goes next. One skill per quarter is included in the base rental; subscribers can request more through a separate skill-accelerator add-on.

  • Cross-domain data integration

    Syncs structured location data across owned + earned + paid surfaces with single-source guarantees.

    Productized SKU: /skus/cross-domain-data-integration · P164

    Backlog · subscriber-prioritized
  • Per-prospect territory analysis

    For franchise-development teams, scores territory-prospect markets on competitive citation density and local link surface.

    Productized SKU: /skus/per-prospect-territory-analysis · P181

    Backlog · subscriber-prioritized

Suggest a skill

The backlog is open-ended. If the skill you need is not on this list, propose it during onboarding or anytime through your subscriber Slack — every active subscriber gets a vote on what moves into development next.

What is and is not in the rental

Included

  • Hosted agent runtime + integrations
  • 10-day context tuning at onboarding (brand spec, master record, integration credentials, autonomy profile)
  • Maintained skill library — every skill listed above
  • 1 new skill from the shared backlog per quarter
  • Weekly + monthly usage reporting
  • Subscriber Slack for priority + escalation
  • Every artifact the agent produces is yours to keep

Not included

  • Bespoke skill development outside the shared backlog
  • Custom integrations beyond the listed surfaces
  • Strategy / executive layer — handled by the Fractional CMO engagement
  • Whole-stack orchestration of multiple agents — handled by the Setup Sprint or Fractional CMO
  • Initial build of the productized capability — see /implementations for the one-time setup engagement

Adjacent agents in the swarm

Citation agent works cleanly alongside these agents. Subscribe to multiple to operate the full swarm; subscribe to one to start with the tightest pain point.

  • Google Business Profile Agent

    Owns GBP attributes, posts, photos, and Q&A across every location — respects per-location autonomy profiles.

    $1,500–$3,000/mo · early adopter · min 6 months

  • Per-Location Page Generator Agent

    Produces canonical location + service pages with schema.org markup, distinctness gating, and master-record sync.

    $1,500–$2,500/mo · early adopter · min 6 months

Lock the early-adopter rate before the first 25 fill up.

Skill library is still in development. Subscribers at this stage get the lower monthly rate locked for 6 months and priority influence over which backlog skills land first.