Architecture swarm · Schema audit + remediation agent · JSON-LD generation from master record skill · Build pillar · Published August 6, 2026

How to build 17-schema-class JSON-LD generation from master record

Multi-location operators emit JSON-LD on every page across 17 standing Schema.org classes. Hand-authored or plugin-emitted blocks drift the moment NAP, hours, catalog, staff roster, service area, events, FAQ, menu, product, reviews, or jobs change in the system of record — and they drift again every time Schema.org publishes a quarterly version or Google Search Central updates rich-result eligibility (the FAQ rich-result restriction announced in August 2023 and the HowTo deprecation announced in September 2023 are the canonical examples). The Render + Resolve + Gate + Audit skill bundle on the schema-audit-remediation agent sits above Yoast + Rank Math + Schema App + WordLift + Schema Pro + AIOSEO + SEOPress schema plugins, the Next.js Metadata API + generateMetadata + edge- runtime emission surface (Vercel Routing Middleware + Cloudflare Workers + Akamai EdgeWorkers + Fastly Compute + AWS Lambda@Edge), and the validator surface (Google Rich Results Test API + Schema.org Validator API + Bing Webmaster Tools API). Real regulatory anchors preserved through the bundle: Google Search Central rich-result eligibility evolution + Schema.org quarterly changelog absorption + FTC Section 5 substantiation + FTC Endorsement Guides + FTC Fake Review Rule 16 CFR Part 465 + per-vertical FDA + USDA Organic + Prop 65 + FDD Item 19 + FINRA 2210 + HIPAA + ADA Title III + WCAG 2.2 AA + EU AI Act Article 50 + NIST AI RMF.

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The 4-skill bundle on the schema-audit-remediation agent

Render

Emits all 17 standing Schema.org classes against the per- location master record (NAP + GBP + catalog + staff roster + service area + events + FAQ + menu + product + reviews + jobs) via a typed template DSL (Pydantic schema + Zod schema + Protobuf + OpenAPI 3.1) with constrained-decoding when LLM generation is in scope (Outlines + Guidance + LMQL + SGLang under per-vendor zero-retention). Per-class confidence tier and explainability written to Audit at every run.

Resolve

Allocates stable @id URIs under one of five id-namespace strategies (site-relative + fully qualified + hash fragment + UUID + content hash); links 19 cross-reference types across the 17 classes; runs orphan-Thing detection, circular-reference detection, and inconsistency detection (Review referencing a Product with no @id). Failures route back to Render with explicit repair instruction or to operator review.

Gate

Five anchors before publish: Google Search Central rich-result eligibility evolution (FAQ August 2023 + HowTo September 2023 + March 2024 Core Update + scaled-content-abuse + site-reputation- abuse + Quality Rater Guidelines Section 7.4) + Schema.org quarterly changelog absorption + Bing Webmaster guidance; FTC Section 5 substantiation + Pfizer 1972 + Endorsement Guides 16 CFR Part 255 (2023 AI-content) + Fake Review Rule 16 CFR Part 465 (October 2024) + MARS + Made-in-USA + Green Guides + Health Products Compliance Guide + Negative-Option + Lanham 15 USC 1125(a); ADA Title III + WCAG 2.2 AA (Robles 9th Cir 2019 + Gil 11th Cir 2021) + California Unruh + Colorado SB21-176 + NYC Local Law 12; per-vertical overlays (FDA 21 CFR Part 101 + DSHEA + FDA medical device + USDA Organic + Prop 65 + state ABC + DEA + CPSC CPSIA + EPA FIFRA + FDD Item 19 per FTC Franchise Rule 16 CFR 436 + 15-state franchise + FINRA 2210 + SEC Reg S-K + HIPAA 45 CFR 164); EU AI Act Article 50 + 13 + 14 + 15 + 22 + 26 + Digital Services Act + NIST AI RMF + ISO 42001 + per- vendor LLM zero-retention. Pre-publish validators: Google Rich Results Test API + Schema.org Validator API + Bing Webmaster Tools API.

Audit

Per-rendering-run WORM record: per-run ID + per-banner pointer + per-location pointer + per-page pointer + master-record snapshot + per-class rendered output for all 17 classes + template DSL snapshot + cross-reference graph + orphan + circular detection + per-anchor Gate decision with evidence + validator responses + multi-LLM pre-publish snapshot + canary- rollout stage + shadow-mode evidence + rollback pointer + publish-route snapshot. Storage on AWS S3 Object Lock + Azure Blob immutable + Google Cloud Storage Bucket Lock + Wasabi WORM. Retention stacks: 7-year FTC substantiation + 7-year IRS tax + 7-year FDD + per-state franchise registration + GDPR Article 30 + SOC 2 CC7 / CC8. End-to-end replay rewinds every stage with confidence tier and explainability.

The real vendor ecosystem this sits above

Schema plugins + edge runtimes

Yoast SEO, Rank Math, Schema App, WordLift, Schema Pro, AIOSEO, SEOPress, The SEO Framework, Squirrly, Merkle Schema Markup Generator, and the long tail of per-page JSON-LD generators on WordPress / Shopify / Wix remain the per-page substrate where this is wanted. Next.js Metadata API + generateMetadata for framework-native emission; Vercel Routing Middleware, Cloudflare Workers, Akamai EdgeWorkers, Fastly Compute, and AWS Lambda@Edge for edge-runtime publish-routing.

Validators + LLM ensemble + safety

Google Rich Results Test API + Schema.org Validator API + Bing Webmaster Tools API are the pre-publish validator substrate. OpenAI + Anthropic + Google + Mistral + Cohere LLM providers under per-vendor zero-retention back optional generation; LangSmith + Weights & Biases + Arize + WhyLabs + Helicone + Langfuse + PromptLayer + Galileo observability; Lakera Guard + Robust Intelligence + HiddenLayer + CalypsoAI + Protect AI + Garak safety; DeepEval + Ragas + TruLens + Phoenix + Inspect AI + Promptfoo evaluation.

Policy-as-code + WORM storage

OPA Rego + AWS Cedar + Casbin + Cerbos + Oso + Styra DAS + Permit.io policy-as-code expresses each Gate rule including the Google rich-result eligibility constraints, the Schema.org changelog version pin, the FTC substantiation anchor, the per- vertical overlays, the accessibility check, and the EU AI Act Article 50 disclosure. AWS S3 Object Lock + Azure Blob immutable + Google Cloud Storage Bucket Lock + Wasabi compliance WORM holds the per-rendering-run audit substrate.

The 6-workstream reporting cycle

Numeric uplift commitments are not made up-front. The engagement ships a pre-engagement baseline across six workstreams; the cycle tracks delta against that baseline. Reporting is the substrate, not the promise.

Render coverage. Per-class coverage across all 17 standing Schema.org classes; per-location master-record completeness; template DSL conformance; per-vendor LLM zero- retention verification when generation in scope.
Resolve quality. @id allocation completeness across 19 cross-reference types; orphan-Thing detection rate; circular-reference detection rate; per-class reference confidence distribution.
Gate quality. Per-anchor evaluation completeness (Google rich-result + Schema.org changelog + FTC + per-vertical + ADA / WCAG + EU AI Act); per-anchor pass / fail / route-to- counsel distribution; pre-publish validator pass rate (Google Rich Results Test + Schema.org Validator + Bing Webmaster Tools); remediation-loop turnaround.
Audit quality. Per-rendering-run WORM record completeness; retention-window coverage per record (7-year FTC substantiation + 7-year IRS tax + 7-year FDD + per-state franchise registration + GDPR Article 30 + SOC 2 CC7 / CC8); end-to-end replay success rate.
Compliance posture. Schema.org changelog absorption recency; Google rich-result eligibility incident count; FTC Endorsement Guides + Fake Review Rule + Made-in-USA + Green Guides + Negative-Option coverage on Product / Review / Offer markup; per-vertical overlay coverage; ADA / WCAG conflict detection between JSON-LD and underlying HTML; EU AI Act Article 50 disclosure coverage.
Audit-trail completeness. Per-anchor regulatory citation completeness in every record; sibling-handoff pointer completeness into the schema-audit-remediation bundle (continuous schema audit + per-vertical schema validation + auto-compose per-location vertical schema packs + per-vertical catalog schema validation + rich-result eligibility scoring + Schema.org quarterly changelog audit + restaurant schema + canonical-tag management + redirect-chain audit + master-record sync + GBP management + NAP consistency + multi-location SEO architecture + franchise local SEO orchestration).

Frequently asked questions

What is 17-schema-class JSON-LD generation from master record — and what does the problem look like at multi-location scale?

Multi-location operators emit JSON-LD on every page across 17 standing Schema.org classes: Organization, LocalBusiness (with the seven subclasses Restaurant + Store + MedicalOrganization + DentalOrganization + AutomotiveDealer + LegalService + FinancialService), Place, Service, Product, Offer, AggregateOffer, Event, FAQPage, HowTo, Article (with NewsArticle + BlogPosting), BreadcrumbList, Menu, JobPosting, VideoObject, ImageObject, WebSite, WebPage, and Review / aggregateRating. Hand-authored or plugin-emitted blocks drift the moment NAP, hours, catalog, staff roster, service area, events, FAQ, menu, product, reviews, or jobs change in the system of record. They also drift the moment Schema.org publishes a quarterly version (vocab additions, type renames, property deprecations) or Google Search Central updates rich-result eligibility (the FAQ rich-result restriction announced in August 2023 and the HowTo rich-result deprecation announced in September 2023 are the canonical examples). The four-skill bundle on the schema-audit-remediation agent — Render, Resolve, Gate, Audit — sits above the per-page plugin and edge surface and produces canonical JSON-LD grounded in a per-location master record with named regulatory citations preserved in the audit trail.

Why do Yoast + Rank Math + Schema App + WordLift + Schema Pro + AIOSEO + SEOPress break at multi-location 17-class scale?

Yoast SEO, Rank Math, Schema App, WordLift, Schema Pro, AIOSEO, SEOPress, The SEO Framework, Squirrly, the Merkle Schema Markup Generator, and the long tail of per-page JSON-LD generators ship per-page handwritten-block primitives — a tightly coupled WordPress / Shopify / Wix plugin emits a single Organization or LocalBusiness block per page, often duplicating data already maintained in the system of record. None ingests a per-location master record covering NAP + GBP + catalog + staff roster + service area + events + FAQ + menu + product + reviews + jobs and renders all seventeen classes against it. None resolves @id stable URIs across classes (Organization-to-LocalBusiness, LocalBusiness-to-Service, Service-to-Offer, Product-to-Brand, Event-to-Place, Review-to-itemReviewed, BreadcrumbList-to-WebPage-isPartOf, FAQPage-to-Question-Answer, Menu-to-MenuItem, Recipe-to-NutritionInformation, JobPosting-to-Organization-hiringOrganization, Article-to-Person-author). None enforces Google Search Central rich-result eligibility constraints before publish or absorbs the Schema.org quarterly changelog. None enforces the per-vertical regulatory overlays that bind structured claims. The four-skill bundle Render + Resolve + Gate + Audit sits above the plugin / edge surface — it does not replace it. Render emits classes from the master record. Resolve links @id across classes and catches orphan and circular references. Gate enforces Google rich-result eligibility + Schema.org changelog + FTC substantiation + per-vertical overlays + ADA / WCAG + EU AI Act Article 50 + NIST AI RMF before publish. Audit writes a WORM record per rendering run.

What does Render do — and how is it grounded in the per-location master record?

Render ingests the per-location master record (NAP master with name + PostalAddress streetAddress / addressLocality / addressRegion / postalCode / addressCountry + Geo latitude / longitude + timezone + locale; GBP master with Google Place ID + Maps URL + categories + attributes + openingHours + amenityFeature + paymentAccepted + currenciesAccepted + services; catalog master with canonical name + SKU + GTIN / EAN / UPC + MPN + Brand + Manufacturer + Color + Size + Material + Weight + Width + Height + Depth + Offer price / priceCurrency / availability / priceValidUntil + AggregateOffer lowPrice / highPrice / offerCount; staff roster master with Person givenName / familyName / jobTitle / image / knowsAbout / knowsLanguage / honorificPrefix / honorificSuffix / license; service area master with areaServed Place / GeoCircle / GeoShape / polygon / radius; events master; FAQ master; menu master; product master; reviews master; jobs master). It then emits class renderers across all 17 standing Schema.org classes via a typed template DSL (Pydantic schema + Zod schema + Protobuf + OpenAPI 3.1) with constrained-decoding when LLM generation is in scope (Outlines + Guidance + LMQL + SGLang under per-vendor zero-retention contracts). Render writes a per-class confidence tier + explainability trace into the audit substrate at every run.

What does Resolve do — and how does @id allocation across 19 cross-reference types prevent orphan and circular references?

Resolve allocates stable @id URIs across all 17 classes under one of five id-namespace strategies (site-relative, fully qualified, hash fragment, UUID, content hash) and links 19 cross-reference types: Organization-to-LocalBusiness; LocalBusiness-to-Service; LocalBusiness-to-Place; LocalBusiness-to-Person; Product-to-Offer; Product-to-Brand; Product-to-Manufacturer; Service-to-Offer; Event-to-Place; Event-to-Performer; Article-to-Person (author); FAQPage-to-Question-Answer; Menu-to-MenuItem; Recipe-to-NutritionInformation; JobPosting-to-Organization (hiringOrganization); BreadcrumbList-to-WebPage and WebSite; WebPage-to-WebSite (isPartOf); Review-to-LocalBusiness / Product / Service (itemReviewed). Resolve runs orphan-Thing detection (any @type emitted but not pointed to by another node), circular-reference detection (any cycle in the cross-reference graph), and inconsistency detection (a Product referenced as itemReviewed by a Review with no @id on the Product). Each resolution carries a confidence tier and an explainability trace. Failures route to operator review or back to Render with explicit instruction to repair the cross-reference shape.

What does Gate do — and what are the Google rich-result + Schema.org changelog + FTC + per-vertical + accessibility + EU AI Act anchors?

Gate evaluates five operationally distinctive regulatory anchors before any class is published. Anchor 1 (the most operationally distinctive): Google Search Central rich-result eligibility evolution + Schema.org quarterly changelog absorption — Google Helpful Content System September 2022, the March 2024 Core Update, the March 2024 scaled-content-abuse policy (which replaced prior auto-generated-content language) + the March 2024 site-reputation-abuse policy + the March 2024 expired-domain-abuse policy, the FAQ rich-result restriction announced in August 2023, the HowTo rich-result deprecation announced in September 2023, Google Quality Rater Guidelines Section 7.4 doorway-page detection and Section 7.4.1 thin-content, plus quarterly Schema.org vocabulary updates (type additions + property deprecations + cardinality changes). Gate also runs Bing Webmaster guidance and EEAT signal checks. Anchor 2: FTC Section 5 unfair-or-deceptive-practices + FTC substantiation doctrine (Pfizer 1972 reasonable-basis) when Product / Review / Offer markup carries claims + FTC Endorsement Guides 16 CFR Part 255 (2023 update covering AI-generated content) + FTC Fake Review Rule 16 CFR Part 465 (effective October 21, 2024) when Review markup is emitted + FTC MARS + FTC Made-in-USA Labeling Rule + FTC Green Guides + FTC Health Products Compliance Guide + FTC Negative-Option Rule + Lanham Act 15 USC 1125(a) false-advertising + per-state UDAP + per-state Deceptive Trade Practices Act. Anchor 3: ADA Title III + WCAG 2.2 AA accessibility (Robles v Dominos Pizza 9th Cir 2019 + Gil v Winn-Dixie 11th Cir 2021 circuit split) + per-state accessibility (California Unruh Civil Rights Act + Colorado SB21-176 + NYC Local Law 12) — JSON-LD must not encode misleading aggregateRating or claims about accessibility that the underlying HTML cannot honor. Anchor 4 (per-vertical regulatory overlays bound to structured claims): FDA 21 CFR Part 101 food labeling when Menu / Recipe / NutritionInformation is emitted; FDA DSHEA when supplement Product is emitted; FDA medical-device classification when MedicalOrganization / Product spans devices; USDA Organic when claims travel through Product / Offer; Prop 65 when sale spans California; state ABC alcohol regulation + DEA + ATF + CPSC CPSIA + EPA FIFRA when relevant; FDD Item 19 per FTC Franchise Rule 16 CFR 436 + 15-state franchise registration when franchise-system markup is emitted; FINRA Rule 2210 + SEC Reg S-K when FinancialService class is emitted; HIPAA 45 CFR 164 when MedicalOrganization / DentalOrganization is emitted; per-state-Attorney-General precedent. Anchor 5: EU AI Act Article 50 transparency for AI-generated content + Article 13 (transparency to deployers) + Article 14 (human oversight) + Article 15 (accuracy + robustness + cybersecurity) + Article 22 (transparency of automated decisions) + Article 26 (deployer obligations); Digital Services Act; NIST AI Risk Management Framework Govern + Map + Measure + Manage; ISO 42001 AI Management System; CCPA + CPRA + 17-state-comprehensive-privacy + GDPR; per-vendor LLM zero-retention verified per call. Validators run pre-publish (Google Rich Results Test API + Schema.org Validator API + Bing Webmaster Tools API).

What does Audit do — and how does the WORM substrate support end-to-end replay across rendering runs?

Audit writes a per-rendering-run WORM record: per-run ID + per-banner pointer + per-location pointer + per-page pointer + master-record snapshot (NAP + GBP + catalog + staff roster + service area + events + FAQ + menu + product + reviews + jobs) + per-class rendered output for all 17 standing classes + template DSL snapshot (Pydantic + Zod + Protobuf + OpenAPI 3.1 + Outlines + Guidance + LMQL + SGLang) + per-class confidence tier + id-namespace strategy snapshot + cross-reference graph + orphan-Thing detection + circular-reference detection + Gate per-anchor decision with evidence (Google rich-result + Schema.org changelog version + FTC substantiation + FTC Endorsement Guides + FTC Fake Review Rule + per-vertical overlays + ADA / WCAG + EU AI Act Article 50 + NIST AI RMF) + Google Rich Results Test API response + Schema.org Validator API response + Bing Webmaster Tools API response + multi-LLM pre-publish check snapshot + canary-rollout stage + shadow-mode evidence + rollback pointer + multi-stakeholder approval + publish-route snapshot (Next.js Metadata API / generateMetadata / Vercel Routing Middleware / Cloudflare Workers / Akamai EdgeWorkers / Fastly Compute / AWS Lambda@Edge or CMS plugin route) + sibling-handoff pointers. Storage uses AWS S3 Object Lock + Azure Blob immutable + Google Cloud Storage Bucket Lock + Wasabi compliance WORM. Retention stacks: 7-year FTC substantiation + 7-year IRS tax + 7-year FDD record + per-state franchise registration + GDPR Article 30 records of processing + SOC 2 CC7 / CC8 evidence retention. End-to-end replay rewinds master record + render + resolve + gate decision + validator response + publish-route stage with confidence tier and explainability at every stage.

Engage Completions on the schema-audit-remediation bundle

The Render + Resolve + Gate + Audit four-skill bundle ships as the orchestration layer above your existing schema-plugin and edge- runtime surface. Google Search Central rich-result eligibility evolution + Schema.org quarterly changelog absorption + FTC substantiation + Endorsement Guides + Fake Review Rule + per-vertical regulatory overlays + ADA / WCAG accessibility + EU AI Act Article 50 + NIST AI RMF anchors are preserved in every per-rendering-run audit record. Tier 1 AI Readiness Assessment scopes the bundle in two to three weeks; Tier 3 Fractional CMO with AI Swarm operates the bundle end-to-end.

Tier 1 AI Readiness Assessment Tier 3 Fractional CMO with AI Swarm Take the 3-question quiz