Tier 2 Setup Sprint · P168
Cross-Location Loyalty Member Journey Orchestration
Orchestrate loyalty member journeys across all your locations. Multi-location attribution, tier counting, network-wide vs location-specific offers, re-engagement flows. Whitespace position no loyalty platform vendor occupies — Punchh, Thanx, and Belly track transactions per member but lack multi-location orchestration.
- Price
- $25,000–$40,000
- Timeline
- 8 weeks
- Ownership
- You own all artifacts
01 · The problem
Why cross-location loyalty member journey orchestration exists.
Loyalty members visit multiple locations across your network. The loyalty platform — Punchh, Thanx, Belly, Loyalty Cloud — tracks per-member transactions but does not orchestrate the cross-location journey. Critical questions cannot be answered: which location should send the welcome offer? How is tier progression counted across locations? Network-wide vs location-specific offers — when to send which? Which location "owns" a customer who visits three? Loyalty platforms have built single-location features; multi-location orchestration is whitespace.
02 · Desired result
What success looks like.
Cross-location member journey orchestration with stage classification + tier-progression logic + attribution model. Re-engagement flows trigger at risk thresholds with brand-voice-gated content variants per location + per journey stage. Per-location loyalty content (tier visualization, reward catalog, redemption guidance) sits alongside generic platform output. Win-back sequences fire automatically.
03 · How we get there
The 5-step approach.
- 1
Build cross-location visit pattern detection on top of loyalty platform
- 2
Classify members by journey stage (acquired / multi-location-loyalist / at-risk / churned)
- 3
Configure orchestration rules engine (which location sends which offer when)
- 4
Calibrate tier-progression + attribution model (last-touch / first-touch / blended)
- 5
Generate brand-voice-gated per-location loyalty content variants
Video in production
The cover-page video for this SKU is in production. Check back shortly.
04 · Two paths
Two ways to deploy cross-location loyalty member journey orchestration.
Both paths reach the same outcome. The DIY guide walks through the implementation step-by-step at zero cost; the productized engagement ships in the stated timeline at fixed pricing with full ownership transfer at the end.
DIY
Follow the guide yourself
The DIY walkthrough for cross-location loyalty member journey orchestration is coming soon. In the meantime, the productized engagement gets you to the same outcome faster.
- Effort
- Yours
- Time
- Self-paced
- Cost
- Free
Productized service
Have us deploy it for you
We build and deploy cross-location loyalty member journey orchestration across your operation. Fixed timeline, fixed pricing. You own every artifact — code, prompts, configs, training — at the end.
- Effort
- Ours
- Time
- 8 wk
- Cost
- $25,000–$40,000
05 · Who buys this
When this engagement fits.
Multi-location franchise running a loyalty program (Salesforce Loyalty Cloud, Punchh, Thanx, Belly, or custom). Members visit multiple locations across the network. Loyalty platform tracks per-member transactions but does not orchestrate cross-location journeys. Common questions cannot be answered: which location should send the welcome offer when a member visits A then never returns? How do we count tier progression across locations? Network-wide vs location-specific offers — when to send which? Attribution for repeat visits — which location owns the member?
06 · Where vendors fall short
Status-quo tooling gap.
Loyalty platforms (Punchh, Thanx, Belly, Loyalty Cloud) provide per-member transaction tracking and basic offer generation. None productize cross-location orchestration. Marketing automation platforms can be wired up manually but the per-location logic typically becomes spaghetti at scale. No vendor productizes the multi-location-vantage-point loyalty layer.
07 · The AI capability we add
What the AI swarm does that vendors do not.
- Cross-location visit pattern detection
- Journey-stage classification per member (acquired-at-location-A / multi-location-loyalist / at-risk / churned)
- Orchestration rules engine — which location sends what offer when
- Tier-progression logic across location boundaries
- Attribution model — last-touch / first-touch / blended
- Re-engagement flow generation per journey stage
- Per-location loyalty content variants (tier visualization, reward catalog, redemption guidance)
08 · What we deliver
Engagement scope — 8 weeks.
- Cross-location member journey engine sitting on your loyalty platform
- Journey-stage classification + orchestration rules
- Tier-progression logic + attribution model
- Re-engagement flow design + brand-voice-gated content variants
- Per-location loyalty content (tier visualization, reward catalog, redemption guidance)
- Loyalty platform integration (Punchh, Thanx, Belly, Loyalty Cloud, or custom)
- 30-day operating tail with cross-location flow tuning
What's included
- Loyalty platform API integration
- Brand-voice spec calibrated for loyalty content
- Multi-channel delivery integration (email + SMS + push)
- PostHog telemetry per journey stage per member
- CMO + Loyalty Lead training (3 sessions, 60 min each)
What's not included
- Loyalty platform replacement or vendor procurement
- Net-new offer-budget management (we orchestrate; you fund offers)
- In-store loyalty program operations
09 · Common questions
Frequently asked.
- Does this replace our loyalty platform?
- No. Punchh, Thanx, Belly, and Loyalty Cloud all keep doing what they do well — transaction tracking + offer fulfillment + member database. We sit above the loyalty platform and orchestrate the cross-location journey layer that no platform productizes.
- How does attribution work for members who visit multiple locations?
- Three configurable attribution models: last-touch (most recent visit owns the member), first-touch (acquisition location owns), or blended (weighted by visit frequency + recency). The model is configurable per offer type; you decide which model fits which offer.
- What about members who churn?
- Churn-risk classification fires on visit-frequency anomalies. Re-engagement flows trigger at specific risk thresholds; brand-voice-gated content variants per location + per journey stage. If churn occurs anyway, win-back sequences trigger at month 3, month 6, and quarterly thereafter.
Ready to deploy cross-location loyalty member journey orchestration?
$25,000–$40,000 · 8 weeks · you own every artifact.